Because of the opportunities, the internet has been doing for business owners and companies today, the competition among businesses is becoming tough. Having a website these days is no longer an assurance that a business will get noticed. There is more to getting all the traffic to your site than just keeping the website running. Many businesses have realized this and they are doing different strategies to get the upper hand against their competitors out there.
SEO or Search Engine Optimization is considered one of the effective solutions to give a business the edge in marketing or promoting their website. What SEO does is to improve the online presence of a person, business or company with the hope of reaching out to more customers than before—or compared to their competitors.
Because of the demand of SEO seres among businesses and companies, many people and marketing agencies are now offering their SEO seres. They provide to business owners and companies their some SEO seres on top of their other marketing seres. Their goal is to help optimize their clients’ own websites and promise to increase their web traffic and conversion rates. If these marketing companies or agencies are indeed good in what they are doing then good results can also be expected.
However, because many business owners and companies are now jumping in the bandwagon to enjoy the advantages they can get with these SEO seres, the demands from clients are now getting tougher for these existing marketing companies. Those who can keep up with the demands and pressure could end losing their clients trust and could end up losing clients to other marketing agencies who can.
Learning SEO can be easy. But maintaining and meeting targets and goals with the use of different SEO strategies should be left under hands of the experts and those who have been doing SEO for the longest time now. Some marketing agencies understand this and that is why they consider getting the seres of these experts in SEO. This is how the idea of reselling SEO came about.
Resell SEO is also known as white label SEO. This happens when a company—mostly marketing companies—would agree in a partnership with an SEO provider so they can ‘sell’ SEO seres to their existing and potential clients. However, the SEO provider should remain hidden to the clients of the reselling company. The SEO reseller may control how they offer their seres to clients such as making changes in the rates, packages, payment terms and other aspects when they offer the SEO seres to clients. This is the advantage of the reseller for being the ‘middle guy’ between the clients and the expert SEO provider.
White label SEO is now getting popular since it offers a win-win situation for both reseller and SEO seres provider. The resellers get to profit from their clients by using their reputation and negotiating skills while the SEO provider can also profit by providing their seres to the reseller’s clients. This is general idea of white label SEO.