blog writing for seo

Blog Writing Tips to Create Exceptional Content

When it comes to creating blog content for your website, the end goal is to capture your audience’s attention, offer them value so unique that they’re convinced to keep returning to your website for more. What makes this difficult is the fact that you’re competing with a wave of other high-quality content flooding the internet every second of the day.

While there’s no blueprint in creating the perfect blog post, there are several aspects that you simply can’t afford to overlook – including some of the essential SEO techniques for better blog content.

To gain a competitive edge when creating your own blog content, here are several Do’s and Don’ts you should follow:



Don’t stuff your blog post with the same keywords. This often turns out to make your blog post sound very unnatural and gives more reason for your readers to navigate away.


Instead, you should create a short list of relevant keywords specific to your blog topic. You can generate a list of keywords from a SEO keyword rank report or through tools such as the Google Keyword Planner, making sure you’re taking advantage of any high search volume and low competition keywords.

To prevent overuse of the same keywords use synonyms. Make sure to incorporate similar and related terms to help your blog post read more naturally whilst remaining in line with your overall topic.

Word Length


Don’t write long posts – unless they are crafted extremely well and retain your reader’s attention the whole way through. It’s true that Google tends to rank longer articles better than shorter ones, but this is a matter of quality over quantity. You wouldn’t want to waste time creating a 2,000-word blog post only for no one to read it.


Aim for at least a minimum of 300 words. While word length depends on your niche and topic, writing 600 – 1200 words is the average ideal word length for most blog posts. It should be long enough that it provides enough opportunity to give insightful value to your reader, but not so long that it overwhelms and draws away readers from finishing your article.


Just like how you should never overstuff keywords, the same applies to links. Links are made to direct the readers to further information that expands on terms or ideas you’ve mentioned in your blog post. Every link included should be necessary and relevant to the context.

Always check you’re linking to credible sources that are secure – there’s nothing worse than leading your readers to suspicious websites. This not only hurts your website ranking in terms of SEO but instantly derails the trustworthiness and credibility of your site.

You also would never want to link to your competitors. In SEO, including an external link (those that direct you to other websites) to one of your competitors could potentially influence better search rankings for them and in turn make it even more challenging to get ahead of them in the market.


Work on building internal links. Internal links are those that direct you to pages within your website and is a great way to optimise your site for better search result rankings.

When including external links to other businesses, make sure they contrast or complement your products and services – not compete with them directly. Externally linking to local businesses within your industry does have a positive effect in terms of your site’s SEO but be sure their brand isn’t directly competing for the same searches and keywords as your website!



Refrain from writing negatively (unless it is in line with your blog’s angle). Readers are looking for value or solutions when reading your blog articles, so the only times you should emphasise on the negatives is if it can be used to boost the appeal and trust in your message.

An obvious one but something to always, always, always do is: Check for grammatical and spelling mistakes. Always proofread and make sure it makes sense, and if you can, have someone else read over your work to get feedback from a different lens.


Write in a style that is tailored to your audience. Conversational styles work well in explaining messages clearly to your audience, and if you’re able to shape that style to perhaps more professional and technical industries, it’s a great way to position yourself as an informative and reliable source of expertise. Using unique and interesting headlines also help in making your post more readable and assist in the overall flow of your article.

Another aspect of your blog’s copy you should consider is including a call to action (CTA) at the end of your posts. Ask yourself what you would want your readers to do after they’ve finished reading your article: Fill out a contact form? Learn more about your products and services? Sign up for your newsletter? Whatever it is, you should always leave a clear link to where you want your readers to go at the end of your article.



The last thing you want is to get sued because of the photos you’ve included in your blog articles. websites that provide free-to-use photos for your blog posts – such as or

Also, don’t use too many photos especially if they’re large. This slows down the waiting time for your site to load, which makes it more likely for your readers to navigate away before they even get to read your post’s first line.


Optimise your photos so that they are quick to load and displays well on desktop, mobile, and tablet views. Pick photos that tap into your reader’s emotions, curiosity, or relatability (whilst remaining relevant to your blog topic). Photos should be the visual cues that aid in attracting your site visitors to click on your blog topic and start reading!


If you want to include videos in your blog, select videos that are under one minute in length. You can always link to longer videos separately in your blog post if you need to, so that it is still included yet would not negatively impact the loading time of your website.

To conclude

Blog posts are all about engaging with your audience, providing them with value so unique that they’re bound to return to your business instead of a competitor. Following this list of do’s and don’ts in blog content creation builds a great foundation in attracting and retaining readership – extending your reach to more potential customers and ultimately positioning your brand as experts in the field.

It goes without saying that the best blog articles take time and requires a consideration of a wealth of different factors. At Integral Media, we’ve helped a range of businesses publish informative, engaging, and SEO optimised blog articles for years. We’ve already helped businesses in IT, law, medical, beauty, as well as other industries to boost their online website presence through publishing high-quality blog content. If you want experienced and expert support in growing your site’s blog, feel free to reach out to us at Integral Media via phone on 03 8678 1709 or email at