SEO is something very complex.
How Google search results are calculated and delivered to a search user is not something easy to understand.
Applying SEO wrong might cause organic traffics drop and websites getting deindexed from Google Search.
Thinking way back when Google just got started in 1998, Google search is as simple as a file search on your computer.
Google always stayed with the same idea in their 20 years of developing and improving Google search.
Providing the best search result.
What It Means To Provide The Best Search Result
Based on all the quality checks there are (Google Algorithm), the pages with the best qualities are delivered to the top of the search result.
Based on the latest Government Data, Adelaide has roughly 400,000 Local businesses in operation.
Can your business be found on top of Google search?
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3 Ways To Improve Your Site SEO To Attract More Traffic
SEO continues to constantly evolve as algorithms become more sophisticated.
Ranking in the search results for high traffic keywords is now incredibly competitive. Simply throwing irrelevant content and building spammy links is not only a losing strategy, but will get your site hit with a ranking penalty. The way forward is to start with a strong marketing foundation.
The good news is that SEO is not all that complicated. And with a little work, you will see drastic improvements with your rankings. Here we take a look at 3 highly effective ways to improve your site SEO and drive measurable results.
- Develop a Strategic Keyword Strategy
- Every search query starts with a keyword.
Any SEO campaign will fail to gain any traction without the proper groundwork in place. Which is why the keywords you target for your business absolutely matter. It can mean the difference between attracting targeted traffic or being nowhere to be found in the search results.
Consider a business that offers services for roof repairs and restorations. The keyword roof repairs” may seem like a good start but it would be primarily from people seeking additional information and not necessarily your target market. A better approach would be to target more specific phrases.
Examples may include:
- How much does a roof repair cost?
- How to identify and fix a roof leak
The phrases above are known as long tail keywords and are highly effective to gaining momentum especially if your site is still relatively new. Here is an example to illustrate:
Specific keywords are not only more targeted, but also less competitive and more likely to result in a conversion. One of the key findings from a study by Conductor found that conversion rates for long tail keywords were 2.5 higher than for short tail queries. This makes sense when you consider how you search for information online.
Just remember that ranking for long tail phrases builds authority and rankings for shorter phrases. Use resources such as Google’s own Keyword Planner or even social media platforms to find keyword ideas to target for your site. The keywords gathered from the research phase are important for the next step.
Create and Optimise Content For Search
On-page factors (title tags, content, etc.) have a strong impact on rankings.
Consider using a tool such as Screaming Frog to conduct an audit of your site. This tool is invaluable to analyse your site from an onsite SEO perspective. Examples may include missing or duplicate tags which can actually harm your rankings.
Optimise the following for new and existing content:
Title tag: Include target keywords in your title tag but keep it between 50 to 60 characters. Longer titles will simply be truncated.
Meta description: This is the description that displays in the search results beneath the title. Be sure to include your keywords, and keep the description between 150 and 160 characters.
Page URL: The URL should reflect the category hierarchy of the page. Be sure the page URL also includes your target keywords.
Image ALT text: Using images increases engagement and helps to break up content. Include keywords in the ALT tags so search engines understand the image’s content.
Heading tags: Heading tags are great for giving content structure and improving readability. Use relevant keywords to distinguish each section.
Content: Even existing pages can be refreshed with updated content that include targeted keywords from your earlier research.
Keyword usage is important to optimise content. But always remember that behind each visit is a real person. Stuffing keywords not only sacrifices readability but could even get your site penalised in the search results.
The next step is to create content for your audience.
Content creation forms the basis of content marketing which is defined here:
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience ‘” and, ultimately, to drive profitable customer action.”
Content examples include:
Quality content drives profitable action and greatly benefits your site SEO. Distributing your content also increases brand awareness. Be sure to optimise all on-page factors to further improve search visibility.
Social signals increasingly have a strong impact on search engine rankings. An in-depth study from Searchmetrics conducted a comprehensive analysis of the top 30 rankings in Google for 10,000 keywords. The study discovered the following correlation values between individual search results:
Search engines are strongly influenced by social signals as shown on the graph. Google+ led the pack followed by Facebook, Pinterest, and then Twitter.
Social media matters.
And ignoring these platforms means missing out on huge SEO benefits.
So what are some effective ways to leverage social media into your marketing campaigns? Here are some ideas to help you get started:
- Add sharing buttons to your site
- Share posts across all social profiles
- Use relevant hashtags strategically
- Use relevant keywords in your posts
- Post at optimal times
Platforms such as Google+, Facebook, and Twitter are effective mediums to reach your audience and improve your site SEO.
Other Strategies to Consider
SEO is such a vast field that there is simply too much to cover here.
If you get started with the tips as detailed above, you will already be far ahead of the competition. But if you really want to take your SEO efforts further, here are additional strategies to consider:
- Create a mobile-friendly site with responsive design
- Improve site navigation structure
- Optimise site loading speed
- Link to relevant resources and internal pages
- Update your site frequently
Need help with your SEO marketing?
Our specialists have the expertise to develop and implement a winning strategy that drives measurable results for your business. Contact us today to schedule a free consultation. Our team is here to answer your questions and provide assistance.
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