How SEO Adelaide Can Help
When your customers search for your services online, does your website come up?
How much business are you missing out on due to your low search engine rankings? Are your competitors taking business from you due to being ranked higher on the search results? We can help you to improve your search engine rankings so that your website will show up first when customers look for your services.
Should you invest in SEO? Absolutely. It can make a big difference in the traffic to your website and if your website isn’t optimised you could really be missing out.
The Fine Art of SEO
Search Engine Optimisation is a complex process. It involves a lot of tweaks and processes and the strategies are always changing with the mercurial shifting of Google’s algorithms. We keep ourselves up to date on the art of SEO so that we can use the most up to date techniques to improve the ranking of your website. We can offer you advanced SEO optimisation for your website.
We can offer a range of SEO services, including:
- Name, Address and Phone Clean-Up
- Citation Building and Audit
- Schema Markup and Structured Data
- Link Building
- Google My Business Optimisation
- Local On-Page Optimisation
- Create High Quality SEO Content for Your Website
- And so much more…
Results based SEO
Our SEO services will deliver a measurable result and will help you to make the most out of search engine traffic. We take the time to ensure that everything we do is carefully planned and carried out to increase performance. We are one of the best specialists in Adelaide SEO has to offer.
If you are ready to begin with optimising your website, just give us a call today. You will meet with our highly experienced team and we will get to know your business and your goals so that we can create a custom SEO plan for your business.
We can start with a preliminary audit of your website so that you can find out which of our services would be the most helpful. We will work together with you to find the right strategy that suits your business.
Call us today, let’s get started!
3 Ways to Improve Adelaide SEO
3 Ways To Improve Your Site SEO To Attract More Traffic
SEO continues to constantly evolve as algorithms become more sophisticated.
Ranking in the search results for high traffic keywords is now incredibly competitive. Simply throwing irrelevant content and building spammy links is not only a losing strategy, but will get your site hit with a ranking penalty. The way forward is to start with a strong marketing foundation.
The good news is that SEO is not all that complicated. And with a little work, you will see drastic improvements with your rankings. Here we take a look at 3 highly effective ways to improve your site SEO and drive measurable results.
- Develop a Strategic Keyword Strategy
- Every search query starts with a keyword.
Any SEO campaign will fail to gain any traction without the proper groundwork in place. Which is why the keywords you target for your business absolutely matter. It can mean the difference between attracting targeted traffic or being nowhere to be found in the search results.
Consider a business that offers services for roof repairs and restorations. The keyword roof repairs” may seem like a good start but it would be primarily from people seeking additional information and not necessarily your target market. A better approach would be to target more specific phrases.
Examples may include:
- How much does a roof repair cost?
- How to identify and fix a roof leak
The phrases above are known as long tail keywords and are highly effective to gaining momentum especially if your site is still relatively new. Here is an example to illustrate:
Specific keywords are not only more targeted, but also less competitive and more likely to result in a conversion. One of the key findings from a study by Conductor found that conversion rates for long tail keywords were 2.5 higher than for short tail queries. This makes sense when you consider how you search for information online.
Just remember that ranking for long tail phrases builds authority and rankings for shorter phrases. Use resources such as Google’s own Keyword Planner or even social media platforms to find keyword ideas to target for your site. The keywords gathered from the research phase are important for the next step.
Create and Optimise Content For Search
On-page factors (title tags, content, etc.) have a strong impact on rankings.
Consider using a tool such as Screaming Frog to conduct an audit of your site. This tool is invaluable to analyse your site from an onsite SEO perspective. Examples may include missing or duplicate tags which can actually harm your rankings.
Optimise the following for new and existing content:
Title tag: Include target keywords in your title tag but keep it between 50 to 60 characters. Longer titles will simply be truncated.
Meta description: This is the description that displays in the search results beneath the title. Be sure to include your keywords, and keep the description between 150 and 160 characters.
Page URL: The URL should reflect the category hierarchy of the page. Be sure the page URL also includes your target keywords.
Image ALT text: Using images increases engagement and helps to break up content. Include keywords in the ALT tags so search engines understand the image’s content.
Heading tags: Heading tags are great for giving content structure and improving readability. Use relevant keywords to distinguish each section.
Content: Even existing pages can be refreshed with updated content that include targeted keywords from your earlier research.
Keyword usage is important to optimise content. But always remember that behind each visit is a real person. Stuffing keywords not only sacrifices readability but could even get your site penalised in the search results.
The next step is to create content for your audience.
Content creation forms the basis of content marketing which is defined here:
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience ‘” and, ultimately, to drive profitable customer action.”
Content examples include:
Quality content drives profitable action and greatly benefits your site SEO. Distributing your content also increases brand awareness. Be sure to optimise all on-page factors to further improve search visibility.
Incorporate Social Media
Social signals increasingly have a strong impact on search engine rankings. An in-depth study from Searchmetrics conducted a comprehensive analysis of the top 30 rankings in Google for 10,000 keywords. The study discovered the following correlation values between individual search results:
Search engines are strongly influenced by social signals as shown on the graph. Google+ led the pack followed by Facebook, Pinterest, and then Twitter.
Social media matters.
And ignoring these platforms means missing out on huge SEO benefits.
So what are some effective ways to leverage social media into your marketing campaigns? Here are some ideas to help you get started:
- Add sharing buttons to your site
- Share posts across all social profiles
- Use relevant hashtags strategically
- Use relevant keywords in your posts
- Post at optimal times
Platforms such as Google+, Facebook, and Twitter are effective mediums to reach your audience and improve your site SEO.
Other Strategies to Consider
SEO is such a vast field that there is simply too much to cover here.
If you get started with the tips as detailed above, you will already be far ahead of the competition. But if you really want to take your SEO efforts further, here are additional strategies to consider:
- Create a mobile-friendly site with responsive design
- Improve site navigation structure
- Optimise site loading speed
- Link to relevant resources and internal pages
- Update your site frequently
Need help with your SEO marketing?
Our specialists have the expertise to develop and implement a winning strategy that drives measurable results for your business. Contact us today to schedule a free consultation. Our team is here to answer your questions and provide assistance.
We can also help you select the right Adelaide SEO for your company. Just get in touch with us and we will be happy to assist you.
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