Global mobile usage is huge.
And it’s only expected to get even bigger. Consider the following statistics:
1. Build a Mobile Friendly Website
The first step is to make sure your website is optimised for mobile users. Research has shown that 61% of mobile users are more likely to leave a mobile unfriendly site to a competing site. Building a mobile website business is more affordable than most people think.
And the investment is well worth the cost. While you wait for your website to go live, consider building Facebook and Google+ pages for your business as these are already designed to be mobile friendly.
Now that your business has a mobile friendly website, there are three areas to focus on to increase your presence online.
- Mobile SEO
- Local search
- Social media
2. Mobile SEO
People around the world use different dees to connect online from desktop computers to smartphones and tablets. But this also presents a challenge. Websites that are optimised for one format often appear differently in another.
This is where responsive design comes in.
A responsive site is optimally designed for all dees which makes SEO easier. Here is what Google has to say on the issue in a blog post :
To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.”
This means mobile friendly sites will rank higher in the search engines for a mobile search than a site that has not been optimised. And this makes sense as Google wants its users to have the best possible experience.
3. Local Search
Smartphones make it easy for users to find local information. This presents an opportunity for your business to optimise for these users for relevant keywords. Doing so means:
- Gaining a competitive advantage online
- Reaching more potential customers
- Increasing sales and leads
Reviews will also be displayed in the search results if they are available for your business. The following are
important factors to improve your rankings for a local search:
- On-page: Be sure to optimise your pages for target keywords such as title tags, headings, descriptions, and content.
- Listings: Start by creating a Google+ account as you can be able to enter in details about your business including the address, phone number, and hours. It is also important to have a listing on Yelp as well.
- Images: Uploading images of your storefront to your Google+ Local listing will appear in Google Maps. This helps make it easier for your market to locate your business.
- Reviews: Google displays reviews in its search results for local businesses if they are available. Asking these from customers is a great way to boost your profile and establish credibility with your audience.
- Structured data: Marking up your pages with Schema allows you to easily display your address and phone number for your business.
Optimising for mobile and local search will give your business a significant advantage online, and is already more than what most business owners do. But for more of a competitive advantage, social media cannot be ignored.
4. Social Media
A new study from comScore reports that the Facebook app is one of the most used apps for local search , second only to the Google Maps app. Creating a profile will allow your business to be visible for these searches and help your business capture more customers.
Creating an account with Facebook is worth the effort, even if you use it for occasional updates. Having Facebook and Google+ social profiles will help to drive even more targeted traffic to your business and grow your presence online.
Building a mobile friendly site, optimising for local search, and being active on social networks combine to create a powerful mobile strategy for your business.
Mobile usage around the world is only going to continue to grow. But a larger number of websites are poorly optimised for mobile, even for big brands. And it gets worse for small businesses. Just 14% of small business owners reported having a mobile friendly website.
This is an embarrassingly small number as it means that business owners are potentially losing out on sales and leads due to a poorly optimised site. Investing more in mobile is a smart decision as more people connect online using smartphones.