How to Implement Google Rich Snippets for Local Businesses
Rich snippets are an effective means of differentiating your website from your competitors. These are extra lines of text that are displayed under a search result, giving users more details about your pages. Implementing rich snippets can have a huge impact on how your pages perform in the search engines.
To understand how it works, it helps to look at an example. Typing in SEO Company ” delivers the following results:
Which page do you think is more likely to draw clicks?
The image next to the results is an example of how rich snippets can be used to:
- Increase visibility in the search results
- Improve click through rates
- Attract more targeted traffic
Google currently supports rich snippet for the following content types:
- Local reviews
- Product Ratings
- Business information
Additional options are available through Rich snippets can also be implemented to display relevant business information such as address information and phone numbers.
Here’s an example of how this looks when typing in airport” in Google.
Displaying these details allow users to quickly get the information they need at a glance without clicking through to the page. Local businesses in and surrounding areas can easily implement this to encourage potential customers to place a call or even make a visit in person.
Registering your website with Local Business Center can also allow your customers to leave reviews for your business. If you sell products online, you can even have ratings display for each product page which is a great display of social proof.
Rich snippets do more than display additional lines of text.
How to Implement Rich Snippets
The first step to getting started is to select the format you want to use which requires a basic knowledge of HTML. The following formats are available:
Then mark up your content with the right appropriate snippets. If you own a local business, it makes sense to start with the rich snippets for organisations Likewise, if you sell products online then start with the rich snippets for products.
Adding rich snippets to your content will likely not boost your rankings overnight but it can still have a profound impact on how your pages perform. Displaying business information, including product ratings, and even adding author images can really make your pages stand out in the search results and increase click through rates.
If you would like to have The SEO Co. implement rich snippets, contact us today.
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