The ‘game' of SEO is getting tougher these days. With everyone now aware on how SEO can greatly increase their ranking in Google search engine, many are already asking SEO experts to get them their high ranks.
If not you don't have much time left. That's because Google will implement a new algorithm that incorporates mobile usability as a ranking factor. This shouldn't be surprising though given the growing dominance of mobile usage. More people are accessing the Internet using smartphones and tablets so it makes sense for Google to adapt to these patterns.
Rich snippets are an effective means of differentiating your website from your competitors. These are extra lines of text that are displayed under a search result, giving users more details about your pages. Implementing rich snippets can have a huge impact on how your pages perform in the search engines.
The difference between a successful company and one that barely earns enough to cover overhead costs lies in marketing. Business owners stand to benefit tremendously by continuing to invest revenue into attracting customers. The only challenge is knowing which marketing medium to focus on.
Having a website is a valuable asset for your business. No longer is your business limited to a specific region as you can leverage search and social media platforms to reach a worldwide audience. Consider the following social media statistics: And these are just statistics from social media networks.
What does your link profile currently look like? What is the ratio of high quality to low quality links that are pointing to your pages? Most webmasters rarely perform link audits and often pay the price for it. Google has made it increasingly clear that building backlinks with the intention to manipulate rankings could lead to ranking penalties.
Ranking a website for profitable keywords is at the heart of search engine optimisation (SEO) and remains one of the best ways to attract targeted traffic. The only issue is the increasing competitiveness of the online landscape. Ranking for competitive keywords is often an arduous process that can take weeks and even months to begin showing results, time that most businesses cannot spare.