There is no doubt that technology has taken a significant place in the way we perform business marketing today. Business owners and marketers often modify strategies, techniques, and methods to ensure that they are designed to optimize available technology. If you have not considered technology as a tool to grow your business, you might just be missing an important opportunity.
There is, however, a catch. While most businesses these days make their presence felt online, the transition from a non-entity to a high-ranking site on major search engines that attracts a significant portion of the target market is not that easy. An effective strategy that utilizes SEO will help your chiropractic business capture the right market and get the attention it deserves. This is where our services will be indispensable.
Understanding SEO in Health Industry
SEO or Search Engine Optimization is a method or set of methods that are used to boost website visibility online and promote its content on Search Engine Result Pages or SERPs. According to research, an impressive 81% of online shoppers prefer to search online prior to making big purchases. It is no surprise that the most desired spots for both online and offline businesses are those that appear on the first search engine page.
Search engine optimization uses different techniques that may include keywords, links, tracking, local, national, website structure, and the like. If you are ready to begin taking advantage of what SEO can do for your digital business, we recommend using our chiropractic search engine optimization company as a reference to help you create and build your own site optimization for lasting and effective results.
Benefits of Chiropractic SEO
SEO is one of the topmost concerns of online businesses and its benefits are undeniable. Here are just a few advantages you need to know.
1. It helps your business rank high on major search engines, thus increasing visits to your website and improving the extent of your client base.
2. Site optimization improves user experience and SERP ranking.
3. Effective optimization can bring in more users. People who do search engine searches rely on Internet information heavily. Google, for example, can provide solutions to your target users once you place high on results pages.
4. It is an effective component of your long-term business strategy. How much and how fast your company can grow will depend largely on your consistency in updating SEO tactics.
Return on Investment
How much you can enjoy as ROI using SEO will not be easy to determine or measure. What is clear is that SEO is a long-term investment that may take a while to show results but will definitely pay off eventually. A key first step would be to set up a robust SEO strategy by choosing the right keywords to ensure ranking, then examine the results thereafter. This step may seem an encumbrance but is critical to ensure that the investment is worth the effort.
According to research, 63% of business companies consider generating traffic and leads as their number one marketing challenge. SEO is an excellent solution for this problem but keep in mind that this is not an overnight strategy. It takes skill and time to build. To enjoy a good return on investment, we recommend using an experienced marketing firm with experience in promoting chiropractic practices like us. We can design a strong strategy that utilizes SEO effectively. Over time, our efforts can help ensure that your practice ranks higher in SERP results and drive organic traffic where you need it most: your website.
How Long Does It Take for SEO to Make a Mark in the Chiropractic Industry?
SEO results can best be determined four to six months from the start of the launch. That period may seem too long but keep in mind that within this time, there are key steps that must be performed. These include building the link profile, increasing the ranking on search engines, and driving traffic to the website. All these do not happen in 24 hours. It takes time to build a solid brand and reputation. To help you understand how the timeline would look like if you want to improve your company’s SEO, here is a short explanation of what we can do:
First Month: Our focus would be on SEO tools such as a website audit, research, keyword strategy, and discovery. These are all important factors that must be decided on and set at the very beginning. They may then be modified whenever necessary.
Second Month: Our focus will shift on technicalities – either to fix or to modify your website. If necessary, we will work on possibly overhauling the website depending on our audit. We will also begin working on building great content and working on your link profile.
Third Month: We will focus on creating content that will bring in traffic. These will include articles, FAQs, blog posts, and specific pages on your website. You will be able to see some improvement at this point.
Fourth Month: We will focus on your content and link profile, and perform modifications on technical issues that are present on your website. During this month, you will be seeing better results.
Local Campaign for SEO Chiropractic Practices
Many chiropractic practices operate in a specific geographical location. This makes it important to use a local SEO campaign for your business.
When it comes to local SEO, we focus on location and services. According to research, 30% of mobile-based searches are related to a specific location. This is proof that a good SEO strategy is to utilize relevant keywords that are associated with elements found in your website. For example, if your practice is in Gary, Indiana, the relevant keywords would be chiropractic and gary. To increase your ranking and improve your SEO for the geographical location of your business, we will use these keywords in header tags, alt-text in images, meta descriptions, and title tags.
Evaluating Your Chiropractic Website Using KPI
One key performance indicator component of an effective SEO strategy is site audit. Site audits are critical for identifying the strengths and limitations of a website, finding out what works, and what does not. With correct SEO knowledge and tools, we can dig deeper, get to the roots of your marketing SEO and determine the best approaches for your site.
There are different types of site audits we perform but the very first type we do is the site health audit. This is a means to determine the general condition of your website and identify significant problems it may have.
Detailed Analysis of Chiropractic Site Structure
The most successful websites are those with a site structure that is well-designed. This increases its advantages to improve its rankings on search engines and make it easier for users to find. Here’s why website structure should be a major consideration when planning SEO.
– Eliminating dead ends and 404 errors.
Search engines such as Google use a program that “crawls” through websites, examining texts and pages to determine what type of content the sites offer. To provide the best user experience (UX), use internal links to make the site easy to navigate and promote other content within.
– Navigation is a critical component of your site.
Your website must be designed in a way that makes it easy to navigate for visitors.
– Internal links must be relevant to content you currently have.
A visitor reading a post on a page in your site will find it very useful if the post has internal links that may be accessed with a single click. These links should provide related information to the post to help retain the interest of the viewer.
Detailed Analysis of Chiropractic Website Link Profile
A solid link profile is beneficial to your SEO strategy. A link profile is the set of links to your website that includes inbound links and corresponding anchor texts. When assessing your link profile, it is important to ensure that the links are from high authority sites and that there are no spams.
Using relevant keywords for the anchor text used with your link profile is also an important step. However, be careful that these texts are carefully chosen so that they appear “natural”. Otherwise, your site may be open for a penalty from Google. As you can see, handling SEO can be complex and complicated. This is where our skills in web marketing comes to play. We can assess your links, determine if they are relevant, and ensure that you have a solid link profile.
On-Site SEO Designed for Chiropractice Practice
On-site SEO (also on-page SEO) is the optimization of the pages on your website to ensure that they are more effective in driving organic traffic and improving your ranking on search engines. Note, however, that there is more to SEO than merely choosing the right keywords. We consider these elements as the most important:
Content – the best content is substantial, interesting, and well-written. Consider adding pictures, infographics, and videos to keep the interest of the target audience and get them to consider your chiro services.
Google Analytics – helps keep track of keyword trends, website clicks, and site traffic.
Load Speed – a third of users would not use a site if loading a page takes over 4 seconds.
Website Structure – users and search engines prefer sites that can be easily navigated. If it is too complicated, it will confuse both the visitors and the search engines.
Keywords – natural keywords should appear in the URLs, title tags, subheadings, and meta descriptions. They should also appear in the first 100 words found on your web page.
Security – boost the security of your site by ensuring it is free from viruses and malware. It is also important to ensure that the privacy of your clients is protected, particularly if your site collects personal information such as name and location.
Site Map – are utilized by search engines for cataloging your website. This helps identify the type of website you have. The site map must be updated frequently, especially if new pages are added.
Off-site, also known as off-page SEO is like on-page SEO. What makes it different is that it provides information about your website to search engines. Off-site SEO uses different techniques, such as link building, directory listing specifically for your chiropractic business, and keeping your link profile clean.
Relevant link-building – all links on your site must be related to or complement your business.
Directory listings – choose only high-quality directories to list your chiro business. A few top quality directories are far better than several dozens low-quality directories.
Link profile – all internal and inbound links must work and all outbound links are high-quality.
Social Media Integration
The most successful businesses often use social media as part of their marketing strategy. Many of these businesses would even work with an agency that specializes in social media. This is one area of your online presence that you should consider beefing up because of the opportunity it offers. Through social media, you can grow organic traffic and improve your search engine ranking. About 45% of individuals who spend a minimum of one hour watching videos per week do so on YouTube or Facebook. This translates to millions of potential clients for you. At thYnking, we will ensure that your YouTube channel and other social media channels are optimized and managed.
There are also other things that we can perform to boost social media integration on your website. Here are just a few:
– Encourage people to share your site content through integration of social sharing buttons on your web pages.
– Increase your company following on different social media channels.
– Create user-friendly content that will encourage visitors to share using social media.
– Build relationships with customers by engaging them
Tracking the Growth of Your Chiropractic Practice
The ability to track the progress of your SEO strategy is necessary to keep you informed of how you are doing with your efforts. As your partner in SEO, we will continue to monitor your progress and provide you with information about what to do and which techniques are best to keep your chiropractic practice on top. We will use a number of methods to keep track of your SEO, such as form tracking, phone tracking, ranking reports, and traffic reports. To keep track of traffic reports, we will be utilizing tools such as Google Analytics to determine the number of site visitors you have.
Another tool that will be important is Google Search Console, which is indispensable to determine ranking reports. To keep track of how and when a customer used your business phone number, you could use Google Search Console. Tools such as these are critical to maintain a solid SEO strategy.
SEO – Proven and Effective Solution for Digital Advertising
The success of your chiro practice will depend on how well you can maintain an effective SEO strategy. You may be operating a brick-and-mortar business but certain aspects of your operations should be designed using digital solutions. This will give you a competitive edge with the use of technology that more and more people are using everyday. Maximizing SEO will help increase traffic to your website, promote your service, and improve your client base. It will also help increase the value of your practice. When you work with thYnking, our SEO experts will choose, plan, and implement the best SEO strategy that addresses the needs of your practice and ensure its success.