The Best SEO Services for E-Commerce in Australia

We’ve been doing this for over 10 years.
Our standard 57 step SEO process works every time.

The Best SEO Services for E-Commerce in Australia

We’ve been doing this for 10 years. Our standard 57 step SEO process works every time.

Integral‘s SEO Service for E-Commerce Business

In the fiercely competitive world of e-commerce, having a strong online presence is crucial to success. This is where e-commerce SEO services come into play. By implementing effective SEO strategies, you can enhance your website’s visibility, attract organic traffic, and increase conversions. In this comprehensive guide, we will explore the key aspects of e-commerce SEO and provide actionable tips to help your online store thrive.

SEO Melbourne


I can’t recommend Alex and the team enough. They really do take the time to make sure their clients are looked after and customise everything for your needs. They’ve produced amazing results for us and we love working with them.


The Team at Integral Media are AMAZING!!!!!!. So responsive, so helpful. Nothing is ever too hard for them to work out.


Have been working with Alex over the last 8 years and it is fantastic to have a company like IM and a professional in Alex that is always looking to better our business. Could not recommend them more highly. Thanks for taking our business to the next level.


Understanding the Role of SEO in E-commerce

SEO can help e-commerce websites in a number of ways. It can improve product discoverability by optimising product pages for relevant keywords and by creating internal links between product pages and other relevant pages on the site. SEO can also help improve site structure by creating a logical and hierarchical structure for pages, with clear and concise navigation. Additionally, SEO can help improve user experience by making sure that pages are easy to read and understand, that they load quickly, and that they are mobile-friendly.

In the long term, SEO can help e-commerce websites generate traffic and sales. This is because SEO can help websites rank high in search results, which can lead to more visitors seeing the website and taking action. Additionally, SEO can help build brand awareness and authority, which can lead to more customers doing business with the website.

SEO is a valuable investment for any e-commerce website. By optimising the website for search engines, businesses can improve their visibility and performance in the search results, which can lead to increased traffic, sales, and profits.

Keyword Research and Optimisation

Keyword research is the foundation of successful e-commerce SEO. It involves identifying the specific words and phrases that potential customers use when searching for products or services online. By conducting thorough keyword research, you gain valuable insights into the language and terms your target audience uses, allowing you to optimise your e-commerce store effectively.

Optimising product descriptions, category pages, and meta tags with targeted keywords are crucial for improving search engine rankings. At Integral Media, we provide high-quality E-commerce SEO services including keyword research and optimisation.

On-Page SEO for E-commerce Websites

On-page optimisation is vital for improving the search engine rankings and user experience of your e-commerce website. It involves optimising various elements on individual pages to make them more search engine-friendly and engaging for users. Integral Media as a leading SEO e-commerce agency in Melbourne can ensure you have the best website for SEO performance.

Technical SEO for E-commerce Sites

Technical SEO plays a crucial role in ensuring that search engine crawlers can effectively index and understand your e-commerce website. By optimising various technical aspects, you improve the visibility, accessibility, and overall performance of your website.

Strategies for Creating a Solid Site Structure

Logical Categories

Divide your products into logical categories that align with user expectations and search intent. Use keyword research to identify relevant and high-volume search terms related to your products. Create categories that reflect these keywords and group similar products together. This helps both search engines and users understand the organisation of your website and find products more easily.

Implement breadcrumbs, a navigational aid displayed at the top of a webpage, to show users their current location within your site’s hierarchy. Breadcrumbs not only improve navigation but also provide contextual information to search engines, helping them understand the relationships between pages. Include keywords in your breadcrumb links to reinforce their relevance.

Optimised Internal Linking

Utilise internal linking to establish connections between your web pages. Link from relevant product pages to related categories and vice versa. This helps users discover additional products or categories they might be interested in. Internal links also assist search engines in discovering and indexing your web pages, distributing authority, and improving overall website visibility. Incorporate targeted keywords within anchor texts to provide additional context and improve SEO.

User-Friendly URLs

Create clean and descriptive URLs that reflect the content and structure of your website. Include relevant keywords in the URLs to enhance their SEO value and make them more informative for users. Avoid using long and complex URLs with unnecessary parameters. User-friendly URLs not only contribute to a well-organised site structure but also improve click-through rates and user trust.

By implementing a well-organised site structure, incorporating logical categories, utilising breadcrumbs, optimising internal linking, and ensuring user-friendly URLs, you enhance the searchability, navigation, and overall user experience of your e-commerce website. This leads to better visibility in search results, increased user engagement, and improved conversion rates, ultimately driving the success of your online business.

Content Marketing for E-commerce SEO

Content marketing plays a pivotal role in the SEO e-commerce process as it enables businesses to attract organic traffic, engage users, and establish authority in their respective industries. By producing high-quality and engaging content, e-commerce websites can effectively target relevant keywords, build backlinks, and provide value to their target audience. Here are key strategies for leveraging content marketing in e-commerce SEO:

Informative Blog Posts

Creating informative and valuable blog posts allows e-commerce websites to address customer pain points, provide solutions, and establish expertise in their niche. By incorporating relevant keywords naturally within the content, blog posts can attract organic traffic from search engines. Sharing valuable insights, industry news, how-to guides, and expert Ecommerce SEO tips through blog posts helps build credibility and encourages users to revisit the website for valuable information.

Product Guides

Product guides serve as educational resources that provide in-depth information about specific products or product categories. These guides help potential customers make informed purchasing decisions, and they also provide an opportunity to incorporate targeted keywords. By offering comprehensive and detailed product guides, e-commerce websites can position themselves as trusted sources of information, increasing customer confidence and improving search engine rankings.

Customer Testimonials

Displaying customer testimonials on product pages can have a significant impact on e-commerce SEO. Genuine and positive testimonials not only enhance social proof but also contribute to keyword-rich content. They encourage satisfied customers to provide feedback and testimonials and highlight them strategically throughout the website. This not only helps with SEO but also boosts conversions by building trust and credibility among potential buyers.

User-Generated Content

Leveraging user-generated content, such as product reviews, ratings, and customer-generated images or videos, adds authenticity to your e-commerce website. User-generated content not only increases engagement and encourages social sharing but also provides fresh and keyword-rich content. By implementing mechanisms for users to contribute content, e-commerce websites can enhance their SEO efforts while fostering a sense of community and trust among their customers.

Remember to optimise all content pieces with relevant keywords, use internal linking to connect content across your website, and promote your content through social media and email marketing channels to increase its reach and impact. By consistently producing high-quality and engaging content, e-commerce websites can attract organic traffic, build authority, and ultimately drive conversions and sales.

Building high-quality backlinks is crucial for enhancing the authority and visibility of your e-commerce store. Backlinks serve as votes of confidence from other websites, indicating to search engines that your website is reputable and trustworthy.

High-quality backlinks from authoritative and relevant websites signal to search engines that your e-commerce store offers valuable content and products. These backlinks help establish credibility and improve search engine rankings. Quality backlinks also drive referral traffic from other websites, leading to increased exposure and potential customer acquisition.

Conducting Outreach

Outreach involves reaching out to other website owners, bloggers, influencers, or industry experts to request backlinks or collaborations. Identify websites or influencers in your industry with a strong online presence and relevant content. Personalise your outreach messages, highlighting how your website or content can provide value to their audience. Offer guest posts, expert opinions, or valuable resources in exchange for backlinks, establishing mutually beneficial relationships.

Guest Blogging

Guest blogging allows you to contribute valuable content to other websites in your niche while earning backlinks. Identify authoritative blogs or websites that accept guest contributions and align with your target audience. Develop well-researched and informative articles that showcase your expertise. Incorporate relevant backlinks to your e-commerce store within the content. Guest blogging not only builds backlinks but also increases brand visibility and establishes you as a thought leader.

Leveraging Social Media

Utilise social media platforms to connect with influencers, industry experts, and potential link partners. Share valuable content from your e-commerce store on social media, engaging with your target audience. Foster relationships with influencers by promoting their content and engaging with their posts. This can lead to natural backlinks from their platforms or collaborations that generate backlinks.

Promote your content across various channels, such as email newsletters, social media, and online communities. This increases the chances of others discovering and linking to your valuable content. Additionally, regularly monitor and reclaim any lost or broken backlinks. Reach out to website owners or publishers to request that they update or fix the broken links, ensuring the continuity of link equity.

Remember, link building should focus on quality over quantity. Acquiring a few authoritative and relevant backlinks is more valuable than numerous low-quality links. At Integral Media, as an E-commerce SEO agency, we will constantly manage your backlinks to ensure they are high quality and effective.

Work With Integral Media Today

Implementing effective SEO strategies for e-commerce websites offers significant benefits. It increases organic traffic, improves visibility in search results, and enhances conversions.

By optimising your website, you can attract more potential customers and increase brand exposure. SEO also improves the user experience, making your site more user-friendly and leading to higher conversion rates. It’s crucial for businesses to prioritise SEO as a long-term investment for sustained growth and success in the competitive e-commerce landscape.

Consistently optimising your website and staying ahead of the curve will help establish a strong online presence, attract targeted traffic, and drive long-term profitability.

Get in touch with Integral Media today to get started on your E-commerce SEO journey.

Melbourne SEO Case Study & Ranking Examples

Over a period of one year, we improved the number of optimised landing pages our client has. Filling gaps between Search User Habits and Quality Content in their niche. Part of the final optimisation is to make sure that Googlebot understands the content. This kind of SEO is very well suited for most types of small business in with their individual industries.

We can say this project was a success with now over 70k of traffic per month.

Main people involved in this campaign.

  • Writer
  • SEO expert
  • Business Owner

Contact Us

At Integral Media, we pride ourselves on our partnerships with our clients, building professional relationships and delivering the best SEO services to you.

Contact us and get in touch with our SEO experts at Integral Media today.

Driving performance for one of Victoria’s largest private hospital groups.

Frequently Asked Questions

E-commerce SEO optimises online stores to improve visibility in search results. It’s important for attracting organic traffic, increasing brand exposure, and driving conversions. By implementing strategies like keyword optimisation, on-page and technical optimisations, and link building, businesses can compete effectively in the digital marketplace.

The timeline for results in e-commerce SEO varies based on industry competitiveness, website state, and strategies. While some improvements may be visible in months, substantial rankings and traffic growth can take six months to a year or more. Realistic expectations and consistent optimisation efforts are key.

Doing SEO yourself or hiring professionals depends on expertise, resources, and complexity. While it’s possible to learn and implement basic SEO practices, professionals offer advantages like expertise, industry knowledge, and tailored strategies, saving time and potentially delivering better results.

Working with reputable E-commerce SEO providers like Integral Media ensures that you will have support through your whole SEO journey, as well as knowing you are getting the most out of your E-commerce SEO practices.

Optimise product pages by conducting keyword research, using keywords in titles, meta tags, descriptions, and URLs. Write unique, informative product descriptions, optimise images with alt tags, and include customer reviews. Provide a seamless user experience with clear navigation and related product suggestions.

Continuous website optimisation is necessary for SEO. Search engines and competitors evolve, requiring staying updated with best practices, monitoring performance and analytics, auditing and optimising on-page and technical elements, and adapting to trends. Ongoing optimisation ensures competitiveness, user-friendliness, and visibility, driving sustained organic traffic and conversions.

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Let’s get in touch.

Google Rating
Based on 25 reviews

Always helpful and supportive
Geckocampers Slideon C.
We've been very happy with Integral Media since working with them in 2019. Our web results in 2023 are more than 20% higher compared to equivalent periods prior to working with Integral, where we were working with another generic SEO company. The standouts for Integral Media are competency, values, a sense of urgency and high standards.
Wayne Z.
You will not find a more professional company! Alex, Dane and the team at Integral are knowledgeable, friendly, efficient and a pleasure to work with. Would absolutely recommend to anyone!
Leonie Gurr (.
Friendly, great communication and brilliant at what they do!Working with Integral has boosted our search rankings tenfold and they've only just begun to work their magic. We couldn't be happier with the work they've done for us. I highly recommend engaging Integral Media. Thanks Alex and Co!
Aliya C.
I highly recommend Integral Media for their exceptional SEO services. Their team is professional, knowledgeable, and dedicated to delivering results. They took the time to understand my business and developed a comprehensive strategy that has led to significant improvements in our search engine rankings. What sets Integral Media apart is their ongoing communication and collaboration, which makes me confident in the results they deliver. They are an exceptional partner for anyone looking to improve their online presence.
David C.
Very honest, easygoing and transparent. Low costs and helpful. Would recommend.
Anna Y.
I have worked closely with the team at Integral Media over the last 12 months, and have been super impressed with their professionalism and obsession with providing great service and solutions for their clients.This team gets results!
David W.
I've been working with Integral media for a few years now, the team are always great to deal with and are super professional.The IM Team would be ideal if you're looking to grow your business & online presence.
Abs B
When I first met with Alex, I didn't think there'd be much of a market left for my business. I was unsure if people were still interested in buying models/wooden ships/spaceships etc., whether competition was too high, or whether the industry was simply not growing.However, Integral Media proved otherwise and showed that all I needed was better online presence for my customers to come to me. Integral Media mapped out a clear plan that had my website ranking on page one within a few months! Since then, Models and Hobbies 4U has not stopped.Our online orders have grown so much and we're busily fulfilling orders, day in and day out, as my Facebook Page will testify . Alex and the team have been super helpful and I could not recommend their services enough. Thanks Integral Media! .... Let's continue to grow rapidly together !!!
chris H.
I highly recommend Integral Media SEO as reputable digital marketing specialists and a truly fantastic team. I have worked for them as SEO content writer, and it was an enjoyable work environment teeming with high-quality professional, creative, friendly and efficient people. The experience at Integral Media has helped me to develop new skills, broaden my knowledge and improve my CV.
Ivana S.
Awesome company. Highly recommend their work. I've been partnering with Alex for 5 years now and have the highest respect for the team at Integral Media. After 18 years working in Digital Marketing its refreshing to meet a company that delivers. They are the real deal.
Kym W.
I have found their service exceptional. Their approach to the whole travel experience is innovating and look forward to using AirRentalz services in the future.
AirRentalz A.
It's been an absolute pleasure working with Integral Media! They've produced incredibly well-researched articles for Shaping Change, a consultancy firm in the field of human resources, which has given our content strategy an excellent boost. I highly recommend their work!
Great blogsJay ManganoDevrite Homes of Distinction
Jay M.
I use Integral Media to supply blog posts for my website. They arrange excellent well written articles to keep my website relevant. This is something I don't get the time for myself. We specialise in energy assessments for residential and commercial buildings.
Exclusive Steel Homes Pty Ltd have been extremely happy with the results Integral Media have provided to us. Highly recommend.
Exclusive Steel H.
Thanks to the team for their assistance with our latest blog post for Atelier Wealth - much appreciated!
Aaron C.
Alex and the team at IM have been a pleasure to deal with. Nothing is ever too much trouble and they provide a high quality service at a very competitive price. The website they put together for us is fantastic and is very easy for us to update ourselves which was important for us. Would highly recommend them.
Kate M.
I can't recommend Alex and the team enough. They really do take the time to make sure their clients are looked after and customise everything for your needs. They've produced amazing results for us and we love working with them.
Dion Van de K.
It has been an absolute pleasure working with Alex and Integral Media. They take the time to get to know you and the organisation and really make you feel valued. Plus - they're fantastic at what they do! Thanks team!
Louisa M.
The Team at Integral Media are AMAZING!!!!!!. So responsive, so helpful. Nothing is ever too hard for them to work out. They provide me with such peace of mind that not only are my clients needs taken care of, but they are always there to answer any of my calls/countless questions and lack of technical know how. Can't recommend them enough, they make my life sooooo much easier. Thank you!!!!!!!!
Vanessa T.
Have been working with Alex over the last 8 years and it is fantastic to have a company like IM and a professional in Alex that is always looking to better our business. Could not recommend them more highly. Thanks for taking our business to the next level.
Travis T.
We've just started using Integral Media's services for our family owned Locksmith business.Alex has been an absolute superstar to date, so much knowledge and incredibly prompt and generous with his time.He has helped build our new website and is now helping us with all our back stage SEO.Awesome job guys!!
Cassandra L.