Local SEO Service
According to surveys, 46% of all Google searches are local, i.e., they are made to find information on things within the user’s local region. Yet, nearly 56% of local retailers haven’t claimed their Google My Business listing! This may not sound like a big deal, but it is. Your business may be missing out on a ton of leads due to a lack of Google My Business.
In the marketing circles, Google My Business is regarded as the cornerstone of local search engine optimisation, but there’s more to local SEO than just that. In this article, we will learn everything there is about how local SEO services can help boost your business and SEO best practices.
How Does Local SEO Work?
Before we proceed, let’s understand what local SEO is and how it works. Local SEO is the process of optimising your brand’s online presence to gain Google rating and SEO rankings in your local region.
When someone searches for something on Google, the engine checks several patterns like website signals and SEO ranking to see how relevant your business is to that search. If it’s a hit, your business will show up in the search engine, which raises your chances of getting business.
One of the factors that Google takes into account—that is often overlooked—is proximity. Since nearly half of all searches on Google are local, Google takes the website’s locations into account before listing them on the search results page.
By optimising for local SEO, you drive website traffic, and in turn, generate leads and sales. This is a powerful ROI marketing avenue that is often recommended by SEO specialists.
Example of Local SEO
For example, if you google “food delivery” from your home and your office, the results for both the searches will be completely different. This shows how important location is.
Local SEO helps local businesses website rank in such local search results, i.e., if someone searches for a product or service related to your brand, your website will show up in the results of your local SEO is effective. However, keep in mind that local SEO is not a new concept, it has always been here, but due to the increased use of mobile phones, it has exploded in recent years.
What is Included in Local SEO?
If you’ve been optimising your website for search engines, implementing local SEO into your campaign won’t be difficult or drastic. In fact, a local SEO campaign is solely dependent on a few factors that are easy to work into your overall SEO and SERP campaign. Here are some of the most important things that you must include in your local SEO campaigns.
Google My Business
As mentioned above, Google My Business listing is the cornerstone of local SEO campaign in digital marketing. By claiming Google My Business, you show the search engines that you are making an effort to connect to your customers, and doing so also helps your customer find the right services easy.
As a result, Google My Business listing is the most effective way to rank higher in your local search engines and Google Maps. It provides searchers with all the relevant detail about your business, including your business timings, contact details, business locations, pics, customer reviews, and a lot more.
Setting Up Google My Business
To set up your Google My Business listing profile, visit the GMB dashboard and enter all the details about your business, and keep these points in mind to optimise the profile:
- Verify the ownership of your business
- Provide accurate and updated information
- Don’t forget to include the right logo, business hours, phone number, payment methods, products and services, and good images
- Try to get as many GMB business reviews as possible from your customers
- Publish posts, products, events, and offers using the GMB dashboard regularly to keep it active
Simply setting up GMB is enough to boost your local SEO rankings, but it is not enough—especially when the competition is so high. So, you need to support your SEO with the following techniques.
Citation building sounds complicated, but it’s not. And if you have been in the market for some time, you may already have a good citation network for your business website presence. An SEO specialist may also call this building your directory listings.
Essentially, citation building is nothing more than getting your business listed on various platforms like Yelp or Facebook, which may or may not link back to your business.
Citation building works because a lot of these platforms are targeted for local searches. For instance, if you own a restaurant and list it on Uber Eats, the customers using Uber Eats to find restaurants near them will be more likely to come across your restaurant.
Not only does citation building help your target audience find you quickly, but it also improves your SEO rankings for local searches. So, for citation building, find the most relevant websites and web pages that would list your business and start making business profiles on those sites. Include things like your phone number, photos, location, business details, working hours for example.
A counterpart of citation building is link building. This is like the link building strategy you’d use for your overall digital marketing and SEO strategy. The only difference here is that you will be building a link network in your local region.
For link building, you need to start reaching out to various other brands, influencers, blogs, business listings in your neighbourhood and try to get your website linked to their content. These local backlinks will significantly boost your local SEO rankings, especially if you do this hand-in-hand with citation building.
Remember, the higher the authority of the linking website, the more SEO points your website will gain. So try to earn backlinks from higher authority sites.
There are several ways you can do link building for your website but one of the most common link building strategies is outreach. Basically, you need to do email marketing or cold calling for your business. Reaching out to the local website that provides relevant niche or service to your own and asks if they are interested in this sort of corporation.
As you know this process is aiming to get a backlink to your website. The question is why would those websites corporate with you. It is only you who gets the link, right? What is a plus for them?
At this point, you make ask ‘how can I make them interested in this SEO campaign’ The answer is pretty easy and straightforward. It is the art of Give and Take.
We won’t only ask to get a backlink to our business, in return we would need to offer them well researched & quality content that also fits and increase organic traffic to their website.
In the past, there are those who tried to do a shortcut and reduce cost in content writing. So they are basically copy write and create poor article quality instead. If you would like to do this on your own, please note that the approach is very critical and not all websites are interested due to the old link building reputation.
Voice Search Optimisation
Local search engine optimisation is evolving, and with the rise of voice assistants, you need to implement voice search optimisation into your local SEO with long-tail keywords research. You need to use long-tail keywords that your target customers are likely to use when searching for products or services on their voice assistant devices.
For example, many of the voice searches start with traditional question starters like who, when, where, or why. So, you’ll want to include such long-tail keywords that also begin with such question starters.
Additionally, you also need to understand the intent of the voice search during your keyword research. Most people are looking for specific information when they use these keywords in voice search; for example, they’d search something like, “Hey Alexa, where is the nearest pharmacy?” To rank higher on searches, a pharmacy would have to use the keywords “where is the nearest pharmacy” in their content.
What is the difference between SEO and local SEO?
If your business already has active digital marketing, you’ve probably already heard of SEO and local SEO, but you might be wondering about the difference between the two.This is a common question asked to SEO experts. Let us walk you through the differences and why you need to implement both into your digital marketing agenda.
Search Engine Optimisation
Traditional SEO, which is also known as organic SEO, is the process of getting more organic, unpaid traffic to your website—both in terms of quality and quantity—using content marketing. Put simply, a good SEO strategy improves your search engine rankings.
A key factor of this building an SEO plan that includes on-page SEO, increase website visits, responsive website design, case studies, and regular blog post.
Some of the most common and effective SEO tactics that local businesses across Melbourne use include keyword research and optimisation, backlink building, optimising the content for voice search, writing longer content, having an intuitive user experience, building a content network, and a lot more. Marketing experts also recommend social media marketing integration.
National SEO with content marketing aims to get the most amount of traffic from the search engines by ranking high on the search results pages. Therefore, national SEO generally works for generic search queries that are not area-specific.
Example of National SEO
Here’s a case study: For instance, if someone googles “best car under AUD 40,000”, they will see hundreds of websites from all over Australia. So here, you are competing with websites from all over the country or world, which is why it is called national search engine optimisation. And the better your technical SEO ranking is, the higher your website will appear to the search engine user.
While the above example works best for brands that offer their services across the world, it may not work for a small business that offers its services to a specific area. This is where local SEO services come into play.
First, let’s understand local search queries. A local search is when someone searches for area-specific information, product, or service. For example, “best cafe in Townsville.” Since this is an area-specific query, Google will only look for websites connected to this location.
The goal of local SEO is to link your local business website to its physical location. Doing so would make your website appear higher on local search results in that location. The various techniques mentioned earlier in the article help your small business’ website appear higher in the local search.
Is Local SEO dead?
Every day, the world seems to get smaller and smaller, thanks to the growing internet technologies. This has led many brands to think that local SEO is dead, which is not true. Surprisingly, local SEO is more relevant than it has ever been.
Remember, people use their phones more and more to look for the right products and services in their local region or surrounding location. A few years ago, they had to use Yellow Pages, local directories, or ask their peers—that’s no longer the case.
So, no, local SEO is not dead. However, it is evolving. As long as you practice the right local SEO techniques and keep your SEO strategies up to date with the latest norms, local SEO will keep benefiting businesses.
What Kind of Businesses Need Local SEO?
Some marketers think they only need local SEO if they are a local brand, but that’s far from the truth. Any business with a physical location needs local SEO, especially if customers visit the location in person. While using local SEO is a good idea for most businesses, it is essential for brick and mortar shops, restaurants, bars, doctors offices, or grocery stores.
It Helps You Compete with Conglomerates
Local SEO also helps such brands compete with conglomerates Amazon for higher search engine rankings. Google even has a specific set of local ranking factors which help your local business appear higher in the local search results, as long as you have a strong local SEO.
Lastly, regardless of your business type or industry, you need local SEO if you think your customers’ value proximity. This should be the result enough for you to invest in local SEO services from a local SEO company.
How Much Does SEO Cost in Australia?
You may already know that national search engine optimisation marketing services cost a few thousand dollars every month. Unfortunately, this high cost associated with national SEO packages is sometimes what stops businesses from investing in local SEO—the market perception that local SEO services would be just as expensive.
Local SEO Cost
However, surprisingly, local SEO services are much cheaper, costing only a few hundred dollars every month. Although, do remember that the price of the marketing budget depends on the scope of your business and the kind of strategies applied. If you already have an established local presence, the cost can be even lower! This is really important for local business owners.
For the best prices for local SEO services in Australia, please drop us an inquiry. We are a leading local SEO company in Australia with an excellent track record of offering local SEO services to brands across the country.
Once you get in touch with us, our SEO agency team will understand your brand needs and goals and give you the best quote possible that earn you tangible results.
Best Local SEO Agency
Local SEO marketing is tricky, and if you want to succeed, you need to work with the best local SEO company team in the country. So if you are looking for one, look no further. Instead, contact us now, and we will offer you the most effective local SEO services in Australia that will boost your local business. You need an SEO partner you can trust.
We have immense experience and expertise in the local SEO services industry, and we are an SEO company that understands what it takes for your business to stand out in the local market. We can help you cut through the noise and reach your target audience where they are.
Whether you are competing against a conglomerate or other local businesses, our local SEO agency team can help you beat the competition. While they are scrambling to appear on the search results, our team help you appear on the top.