The difference between a successful company and one that barely earns enough to cover overhead costs lies in marketing. Business owners stand to benefit tremendously by continuing to invest revenue into attracting customers.
The only challenge is knowing which marketing medium to focus on.
There are numerous ways to market a business from airing a commercial on television to purchasing advertising space in a relevant industry magazine. But there is one medium that absolutely cannot be ignored: Search.
Search engines represent a golden opportunity for business owners to acquire more customers. Companies with high search engine visibility stand to benefit tremendously from a strong online presence compared to those who put in a minimal investment.
Why SEO?
Consumers rely on search engines such as Google to find information from product reviews to local business details. Ranking for relevant keywords means being visible in front of your target market with the potential to convert visitors into paying customers.
One global study found that 89% of consumers surveyed relied on search engines to make a purchasing decision. Another study found that 85% of consumers use online reviews for local businesses before shopping.
These numbers demonstrate the need for a strong SEO (search engine optimisation) strategy. It is not an exaggeration to say that companies with a strong marketing strategy are much more likely to be successful in the long term compared to those without one.
SEO For Real Estate Agents
SEO is not just for large corporations or store owners. Even real estate agents can benefit by having a strong online presence. Prospective home buyers rely on search engines for comprehensive research from choosing a location to finding financing information.
And also to find the right agent to work with.
Whether you are involved in real estate or the financial industry, the following is how ranking for relevant keywords and investing in SEO can bring in more clients who are looking for your seres.
1. Higher Visibility in the Search Engines
SEO is primarily focused on optimising your pages to rank well in the search results. Ranking number one for your primary keywords means more opportunities to get targeted traffic to your business. A large majority of people rarely click past the first page This is why an investment in SEO is valuable as ranking on any other pages will produce poor results.
If you are a real estate agent, what are some keywords that could bring in more clients?
Open house in real estate for sale
These types of keywords are extremely valuable.
People who are searching for these terms are looking for something very specific. Ranking for these keywords can help you find targeted leads.
2. More User-Friendly Website
SEO focuses on more than just rankings, it also focuses on improving your website for better usability. A website that is fast makes it easy for users to find exactly what they are looking for whether it is pricing details for certain homes or mortgage information.
Studies also show that usability has an impact on search engine rankings
Implementing solid on-page SEO techniques help your pages rank better and it easy for users to navigate your website. If users are quickly leaving, this signals to Google that your page may not be the most relevant result. SEO increases rankings and also improves your website.
3. Better Conversion Rates
The problem with most marketing mediums is the lack of detailed reporting. Tracking SEO results is easy with the right tools easy meaning that you can know exactly:
- Where visitors came from
- Which pages they viewed
This type of information is valuable as it can then be used to measure and improve conversion rates.
4. Higher Brand Credibility
Consumers rely on search engines for research. Ranking on the first page instantly creates credibility with your audience as Google has already generated trust with its users. Being visible for different keywords also establishes your business as an authority in the industry.
This helps to build trust with your audience even before they visit your website.
Conclusion
SEO remains one of the most effective ways to generate measurable results for your business. It also works well for any industry as consumers increasingly rely on search engines to find products and seres before making a purchase.
Whether you are a business owner or work for a financing company as a sales representative, investing in SEO could very well be one of the best investments you make to start off the new year. Contact us today to get in touch with one of our marketing consultants for more details on how SEO can grow your business.
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