We take a comprehensive and integrated approach to search engine marketing that accounts for the larger picture and exceeds the requirements of our clients. With search engine marketing, the two primary disciplines are PPC or pay-per-click advertising and SEO or search engine optimisation.
There are many activities that search engine marketing entails and all of these are focused on increasing site visibility when a search engine is used. If a person is searching for your company on the web, it is important to have your site in a prominent position on the search engine results pages.
SEO and PPC stand out as the primary disciplines within the search engine marketing field.
Even though these are two distinct approaches, they tend to complement each other when used jointly or as part of an integrated marketing plan. You can get more details on these two marketing methods as provided by our firm below.
How Our Search Engine Marketing Experts Can Help Your Business
We are a seasoned and highly skilled team of consultants and we’re passionate about what we do – search engine marketing is our lives. We’ve devised seamless strategies for top brands for both medium and small-sized companies all throughout Australia and APAC. We’re committed to building lasting relationships with each of our clients that are founded on our common ideals and our shared drive for success. Among some of the many services that our search engine marketing firm offers are:
Search Engine Marketing
We will work with you to learn more about the unique objectives and challenges of your business before devising a bespoke strategy for search engine marketing that suits the nature and needs of your brand. We will show you the best possible approach for gaining more online recognition, whether this is SEO, PPC or both.
SEO Or Search Engine Optimisation
Business owners continually try to reach the top of search results pages, but your website has to deserve this coveted position. We provide SEO services that will make your business and your brand remarkable, while boosting visibility across all organic results from search engines, in order to drive more targeted traffic to your site both now and in the future.
PPC or Pay-Per-Click Marketing And Management
Businesses have the opportunity to get instant placement in search results through pay-per-click marketing (PPC) and this also gives them total control over their budgets, their adverts and the keywords used. The ability to accurately track conversions and determine the value of these efforts makes this a highly effective way to connect with your market.
Content Marketing & Strategy
We’ll help you create valuable and compelling content – both on your website and by publishing it on a vast range of online platforms as this is vital to reaching and influencing your targeted market. Our creative team will work on developing a seamless and effective content marketing strategy for your brand that’s built around the journey and persona of your customers.
Social Media Marketing
We can assist you in creating clear objectives for your social media marketing campaigns without having to take over direct management of these accounts. This will allow you to engage and influence your audience across a very broad range of social media platforms and networks while devising strong relationships and influencing consumer behaviours.
Analytics, Analysis And Campaign Reporting
We love using data to gain insight, whether this is about site users, attribution or the individual customer journey. We know that this is the surest way to make the most of your search engine marketing efforts and to identify the actual value that these are providing.
How We Can Help Your Business
No one likes aggressive salespeople and this is why we don’t have any on our team. We let our success and knowledge speak for itself instead. We can connect you with some of our current clients to get genuine and independent feedback of our services.
Our prices for search engine marketing are determined by the required resources and time.
Get in touch with us now if you want to know more about how our search engine marketing services can improve your bottom line.
If you currently have a pay-per-click marketing campaign in place but feel like you might be missing out on something important, we can run a PPC audit and we can tell you what our top priorities will be when acting as your PPC provider.
If you aren’t taking advantage of paid search opportunities but are ready to get started, use the form opposite to share your information so that we can start a discussion that will change and improve the future of your business.
Get connected with Integral Media right now to see how our PPC management services can put you at the top of search results pages.
More details about our SEO Services in Melbourne: Click Here