Get Found Where Your Customers Are Actually Searching
ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot are generating answers for millions of searches every day. The businesses cited in those answers win the click, the trust, and the sale. We optimise Australian businesses to be those sources.
Our GEO Services
Schema, E-E-A-T, entity optimisation, and content strategy, all built to get your business cited by AI search engines.
Schema Markup Implementation
AI engines rely on structured data to understand what your business does, where you operate, and why you are credible. We audit your existing schema, fix implementation errors, and add the entity types most relevant to your industry including LocalBusiness, FAQPage, Service, Person, and Organisation markup.
E-E-A-T Content Restructuring
Experience, Expertise, Authoritativeness, and Trustworthiness are the signals AI systems use to decide which sources to cite. We restructure your existing content to surface author credentials, first-hand knowledge, and external validation in the ways that AI engines actually read and weight.
Authoritative Long-Form Content
Thin content gets skipped by AI summarisers. We develop comprehensive guides, industry explainers, and structured FAQ content that gives AI engines enough depth to confidently reference your site as a primary source for your key topics.
Brand Entity Optimisation
AI systems maintain knowledge graphs of entities, businesses, people, and concepts. We build and strengthen your brand entity across your website, Google Business Profile, structured citations, and directory listings so AI engines have a consistent, reliable picture of who you are.
Structured Data Audits
Most websites have schema errors, missing markup types, or outdated implementations that make them harder for AI to parse. We run a full structured data audit, identify every gap, and fix or implement the markup that has the highest impact on AI search visibility.
AI Citation Tracking
We monitor whether your business is being cited across ChatGPT, Perplexity, Google AI Overviews, and Copilot for your target queries. Monthly reporting shows citation frequency, competitor citation gaps, and progress against your GEO benchmarks.
Our GEO Process
A structured approach to AI search visibility, from audit to ongoing citation monitoring.
AI Search Readiness Audit
We test your business across ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot for the queries your customers are actually asking. You get a clear picture of where you currently stand, where competitors are being cited instead of you, and exactly what is causing the gap.
Schema and Entity Mapping
We audit your existing structured data for errors and omissions, map the entity types most relevant to your business, and build a structured data implementation plan prioritised by impact.
E-E-A-T and Content Restructure
We review your highest-traffic pages and service content against E-E-A-T criteria, then restructure headings, author signals, credentials, and supporting evidence so AI systems can confidently identify your expertise.
Implementation and Deployment
Schema markup goes live, content updates are implemented, brand entity signals are strengthened across directories and citations, and your site is submitted for re-crawling. We verify every implementation before signing off.
Citation Monitoring and Ongoing Optimisation
Monthly citation audits across major AI platforms, combined with content gap analysis and schema updates as AI engines evolve. GEO is not a one-time fix. We keep your visibility ahead of both competitors and algorithm changes.
Frequently Asked Questions
Everything you need to know about Generative Engine Optimisation and how we help Australian businesses get cited by AI.