ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot are generating answers for millions of searches every day. The businesses cited in those answers win the click, the trust, and the sale. We optimise Australian businesses to be those sources.
Schema, E-E-A-T, entity optimisation, and content strategy, all built to get your business cited by AI search engines.
AI engines rely on structured data to understand what your business does, where you operate, and why you are credible. We audit your existing schema, fix implementation errors, and add the entity types most relevant to your industry including LocalBusiness, FAQPage, Service, Person, and Organisation markup.
Experience, Expertise, Authoritativeness, and Trustworthiness are the signals AI systems use to decide which sources to cite. We restructure your existing content to surface author credentials, first-hand knowledge, and external validation in the ways that AI engines actually read and weight.
Thin content gets skipped by AI summarisers. We develop comprehensive guides, industry explainers, and structured FAQ content that gives AI engines enough depth to confidently reference your site as a primary source for your key topics.
AI systems maintain knowledge graphs of entities, businesses, people, and concepts. We build and strengthen your brand entity across your website, Google Business Profile, structured citations, and directory listings so AI engines have a consistent, reliable picture of who you are.
Most websites have schema errors, missing markup types, or outdated implementations that make them harder for AI to parse. We run a full structured data audit, identify every gap, and fix or implement the markup that has the highest impact on AI search visibility.
We monitor whether your business is being cited across ChatGPT, Perplexity, Google AI Overviews, and Copilot for your target queries. Monthly reporting shows citation frequency, competitor citation gaps, and progress against your GEO benchmarks.
Patterns distilled from our audits, strategy work, and implementation experience. Client details have been removed; the practical lesson remains.
AI systems tend to reinforce brands described consistently across their own site, trusted third-party sources, directories, and industry conversations. GEO therefore has to strengthen the whole entity footprint, not just one page.
What this changes: we map the sources that corroborate a brand before recommending more content.
Pages become easier for people and AI systems to interpret when they answer who a service suits, what happens next, what evidence supports it, and where its limits are. More copy is not the goal.
What this changes: pages are structured around real buyer questions, evidence, process, and fit.
Automation is most useful when it shows the evidence behind a recommendation and makes uncertainty visible. Black-box outputs create speed without confidence.
What this changes: every recommendation is tied to an observable signal and a human decision.
A structured approach to AI search visibility, from audit to ongoing citation monitoring.
We test your business across ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot for the queries your customers are actually asking. You get a clear picture of where you currently stand, where competitors are being cited instead of you, and exactly what is causing the gap.
We audit your existing structured data for errors and omissions, map the entity types most relevant to your business, and build a structured data implementation plan prioritised by impact.
We review your highest-traffic pages and service content against E-E-A-T criteria, then restructure headings, author signals, credentials, and supporting evidence so AI systems can confidently identify your expertise.
Schema markup goes live, content updates are implemented, brand entity signals are strengthened across directories and citations, and your site is submitted for re-crawling. We verify every implementation before signing off.
Monthly citation audits across major AI platforms, combined with content gap analysis and schema updates as AI engines evolve. GEO is not a one-time fix. We keep your visibility ahead of both competitors and algorithm changes.
Everything you need to know about Generative Engine Optimisation and how we help Australian businesses get cited by AI.
GEO is the practice of optimising your website and content so that AI-powered search tools like ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot cite your business when generating answers for relevant queries. Where traditional SEO focuses on ranking in a list of links, GEO focuses on being the source an AI references in its answer.
Related but not the same. Traditional SEO helps you rank in organic search results. GEO helps you get cited in AI-generated answers, which now appear above organic results for a growing number of queries. Many GEO signals, including structured data, content depth, and authoritative backlinks, reinforce your traditional SEO as well, so the two strategies work together.
Our GEO work targets the four platforms where Australian business searches are most concentrated: ChatGPT (OpenAI), Google AI Overviews (Google Search), Perplexity, and Microsoft Copilot. Each platform has slightly different citation behaviour, and we monitor and optimise for all of them.
We run regular citation audits by querying each AI platform with the searches your customers make. We track how often your business is cited, which competitors are cited instead of you, and how that changes over time. We also track traditional metrics like organic traffic, branded search volume, and referral traffic as supporting indicators.
Initial schema and structured data improvements typically show impact within 4 to 8 weeks as AI engines re-crawl and re-index your site. Content depth and E-E-A-T improvements take longer, usually 3 to 6 months, because AI systems need multiple data points to establish your authority on a topic. We set clear milestones so you know what to expect at each stage.
Strong Google rankings help because AI systems draw heavily from pages that already have established authority. But GEO and SEO are not the same race. Businesses with solid domain authority, well-structured schema, and deep content on niche topics regularly get cited by AI engines even when they are not ranking in position one for broad keywords. We assess your current position and build the strategy accordingly.
Yes, and that is the most efficient approach. Many GEO improvements, including schema markup, content depth, and E-E-A-T signals, directly support traditional SEO as well. We integrate GEO work into your existing content and technical roadmap rather than running it as a separate parallel track.
Many GEO improvements, including schema markup, content depth, and E-E-A-T signals, directly support traditional SEO as well.
Get a free audit and find out.