How ChatGPT Ads Work
What to know about advertising inside ChatGPT
Ads Inside the Conversation
Ads appear in a clearly labelled space beneath a ChatGPT answer. They never change or influence the answer itself, they simply sit alongside it.
A Specific Audience
Ads are shown to people on ChatGPT's free and lower-cost plans, aged 18 and over. Paid Plus, Pro and business users don't see ads at all.
Context-Based Targeting
Instead of keywords or audience lists, campaigns are matched to the topics people are actually discussing, reaching users at the moment of intent.
Flexible, Low-Risk Pricing
Pay per click or per thousand impressions, with no minimum spend. We start with a sensible test budget, learn what works, and scale from there.
You Own the Account
Unlike a managed ad network, you create and own your advertiser account and keep full control of billing. We're simply added as a manager.
Measured and Optimised
Conversion tracking, UTMs and ongoing optimisation mean every campaign is accountable to real business outcomes, not just clicks.
Setting Up Your Account
Six steps to get your ChatGPT advertising live
Create Your Advertiser Account
You set up the account at ads.openai.com using a business email. OpenAI requires the business itself to own the account, so an agency can't create it on your behalf.
Add Your Business Details
Enter your registered legal business name (as it appears on your ABN), your website and your industry. This is used to create and verify the account.
Verification
OpenAI reviews new accounts before they can run ads, usually within a couple of business days. There's nothing you need to do while you wait.
Set Up Billing
Add your company card and billing details. Spend runs on your account, so you have full visibility of costs at all times. We agree budgets with you before anything goes live.
Add Integral Media
In Settings, invite our team as users on your account. That gives us everything we need to build and manage your campaigns, while billing and control stay with you.
We Build, Launch and Optimise
From there we create, launch and continually improve your campaigns, and report on performance. You can log in and view everything any time.
Frequently Asked Questions
Common questions about advertising on ChatGPT