John McQuaid
Digital Marketing Assistant
John is a Digital Marketing Assistant at Integral Media, focused on building and running paid advertising campaigns and supporting client accounts across the wider marketing stack.
What he does
John’s main focus is paid media: building and optimising campaigns across Google Ads, Microsoft, Meta and LinkedIn, from account structure and audiences through to ad creative, copy and reporting. Around that he supports the rest of the stack, setting up conversion tracking in Google Tag Manager and GA4, wiring form tracking across HubSpot, Zoho and Gravity Forms so results are measured properly, helping with SEO tasks, building CMS and Shopify pages, and turning repeatable work into templates and workflows in Zoho Projects.
Experience & credentials
John has worked across a broad client portfolio spanning professional services, health, ecommerce, logistics and B2B tech, giving him exposure to paid campaigns of very different shapes and sizes. He is comfortable across every layer of a modern paid-media setup, from the ad platforms themselves to the GA4 and GTM tracking that sits underneath.
Beyond work
Away from campaigns, John is slowly turning his house into an indoor jungle, with a growing collection of houseplants taking over room by room. Beyond the greenery, he is happiest outdoors, whether that is getting amongst nature or spending time down at the beach.