Katherine Nguyen
SEO Campaign Manager
Katherine is an SEO Campaign Manager at Integral Media, based in Vietnam. She coordinates SEO campaigns and content delivery across a diverse portfolio of Australian clients, combining careful project management with a practical, results-focused approach.
What she does
Katherine manages SEO campaigns from planning through to delivery, coordinating content production, optimisation, quality review and publishing. She works closely with writers, specialists and clients to keep projects moving and make sure deliverables meet each brand’s requirements. Her work spans industries from furniture and interiors to health and fitness, professional services, technology, travel and hospitality, and she builds the reporting systems, quality-control processes and AI-assisted workflows that help the SEO team work more accurately and efficiently.
How she works
Katherine brings an organised, client-focused mindset to every campaign, turning complex projects into clear, manageable actions and building repeatable processes that improve consistency without losing sight of the individual client. Before specialising in SEO she spent more than five years across digital marketing, account coordination, sales and customer service, including roles with VinWonders and Point Avenue spanning influencer campaigns, creative-team coordination, market research and relationship management. That background helps her balance search performance, brand communication and commercial objectives.
Beyond work
Katherine’s love of connecting with people from different cultures grew while studying Business Administration in Hanoi and spending a semester abroad in Nice, France. She speaks Vietnamese and English, along with conversational Chinese. Outside work she loves karaoke and bonding with friends over a good strategy game, with Werewolf and Exploding Kittens among her favourites, especially when they bring out everyone’s competitive side.