Australia's RV Annex Manufacturer:
Boosting Search Visibility
How a targeted SEO strategy helped Xtend Outdoors achieve 69.9% organic traffic growth and double their top-3 keyword rankings from May 2023 to June 2024.
Results at a Glance
Low Online Visibility Limiting Growth
Xtend Outdoors, an Australian-owned manufacturer of RV annexes and outdoor living solutions based on the Sunshine Coast, was founded in 2004. Despite their strong product range, they faced low online visibility that limited their ability to reach target customers and drive organic traffic.
- Low online visibility limiting target audience reach
- Insufficient organic traffic impacting customer attraction
- Need for content optimisation to improve search rankings
Targeted SEO Campaign
Starting in May 2023, we implemented a comprehensive SEO strategy focused on growing Xtend Outdoors' organic search presence and expanding their indexed content.
- Complete website audit and technical SEO optimisation
- Website structure improvements for better search performance
- Local business awareness and brand visibility campaigns
- Content strategy and topic development for outdoor living
- Off-page SEO and authority building
- Ongoing campaign monitoring and optimisation
Strong Growth Across All Metrics
From May 2023 to June 2024, the SEO campaign delivered consistent improvements across traffic, rankings, and content indexation.
- Organic traffic grew from 4,564 to 7,751 monthly visits (69.9% increase)
- Top 1-3 keyword rankings doubled from 218 to 442
- Top 4-10 keyword rankings grew from 441 to 813
- Top 11-20 keyword rankings grew from 594 to 832
- Indexed pages expanded from 490 to 730 (49% increase)
- Organic traffic value increased from $1,571 to $1,971 per month
“We at Xtend Outdoors couldn't be more pleased with the results delivered by Integral Media. Their SEO expertise significantly boosted our website traffic, improved our Google rankings, and contributed to a noticeable increase in sales.”
See How We've Helped Other Businesses
Real results from other Australian businesses we've partnered with.
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