ChatGPT now shows ads, and it is live in Australia. Here is how the new OpenAI Ads platform works, how to set up your advertiser account, and how we plan and manage high-performing campaigns for you.
What to know about advertising inside ChatGPT
Ads appear in a clearly labelled space beneath a ChatGPT answer. They never change or influence the answer itself, they simply sit alongside it.
Ads are shown to people on ChatGPT's free and lower-cost plans, aged 18 and over. Paid Plus, Pro and business users don't see ads at all.
Instead of keywords or audience lists, campaigns are matched to the topics people are actually discussing, reaching users at the moment of intent.
Pay per click or per thousand impressions, with no minimum spend. We start with a sensible test budget, learn what works, and scale from there.
Unlike a managed ad network, you create and own your advertiser account and keep full control of billing. We're simply added as a manager.
Conversion tracking, UTMs and ongoing optimisation mean every campaign is accountable to real business outcomes, not just clicks.
Patterns distilled from our audits, strategy work, and implementation experience. Client details have been removed; the practical lesson remains.
People tell AI systems their situation, constraints, and desired outcome in one prompt. That creates opportunities for more relevant advertising, but only when the offer genuinely fits the surrounding answer.
What this changes: we plan around decision contexts, not transplanted search keywords.
An advertisement inside an answer inherits the sensitivity of that conversation. Relevance, disclosure, landing-page continuity, and claims discipline will matter as much as creative novelty.
What this changes: we treat message fit and verifiability as performance inputs.
Six steps to get your ChatGPT advertising live
You set up the account at ads.openai.com using a business email. OpenAI requires the business itself to own the account, so an agency can't create it on your behalf.
Enter your registered legal business name (as it appears on your ABN), your website and your industry. This is used to create and verify the account.
OpenAI reviews new accounts before they can run ads, usually within a couple of business days. There's nothing you need to do while you wait.
Add your company card and billing details. Spend runs on your account, so you have full visibility of costs at all times. We agree budgets with you before anything goes live.
In Settings, invite our team as users on your account. That gives us everything we need to build and manage your campaigns, while billing and control stay with you.
From there we create, launch and continually improve your campaigns, and report on performance. You can log in and view everything any time.
Common questions about advertising on ChatGPT
Yes. OpenAI Ads is live for Australian businesses, alongside markets including the United States, Canada and New Zealand. Campaigns can be targeted to Australian audiences.
Ads are shown to logged-in ChatGPT users on the free and lower-cost plans, aged 18 and over. Users on paid Plus, Pro, business, enterprise and education plans don't see ads.
You can buy on a cost-per-click or cost-per-impression basis, and there is no minimum spend. We typically start with a modest test budget to learn what works before scaling investment.
No. You create and own the advertiser account and keep full control of billing. You simply add Integral Media as a manager, and you can change or remove our access at any time.
Most can, but some regulated categories, such as alcohol, tobacco, gambling, financial services, health and political content, aren't eligible yet. We confirm your eligibility before starting.
Targeting is based on the context of the conversation rather than keywords or audience lists. There is also no manager-account layer, so you own the account directly and add us as users to run it.
We will set up, run and optimise your OpenAI Ads campaigns end to end