The Power of SEO: Boosting Biogone’s Website Traffic and Market Reach

  • Client: Biogone
  • Industry: Landfill biodegradable and home compostable plastic products
  • Campaign duration: July 2019 – an ongoing campaign


Increased Organic Keywords


Increase in Organic Traffic


Approximate Increase in Traffic Value


Client Company Background

Biogone offers an innovative product range focused on addressing the global plastic waste problem. The brand was developed in Australia by environmentally conscious founders; Ross & Ramona Headifen and John Mancarella, who have over 20 years of experience in supplying equipment to the groundwater and contaminated land related industries through their company, FieldTech Solutions.

Driven by their passion for tackling plastic waste reform, Dr. Ross and Ramona Headifen were deeply moved by the extent of plastic waste they encountered during a two-year volunteer trip to Tanzania. Upon returning to Australia, they grew one of Melbourne’s largest community litter collection volunteer groups, known as BeachPatrol.

Inspired by the momentum generated by BeachPatrol, Ross and John Mancarella collaborated to develop the Biogone product range. Their mission is to reduce the 84% of single-use plastic that ultimately ends up in landfill by providing a more sustainable alternative to conventional plastic that can take hundreds of years to biodegrade away.

Biogone was the pioneer in introducing landfill-biodegradable plastic to the Australian market, having been a plastic technology utilised across 25 countries. This groundbreaking technology is produced by combining traditional plastic with an organic additive that attracts microbes in landfills who eat away at the plastic. It offers the advantage of being recyclable, or once disposed of in landfill, the biodegradation process accelerates to approximately 90+% faster than conventional plastics.

Business Challenges

  • Insufficient Online Visibility
  • The company faced a challenge in establishing a strong online presence, limiting its ability to reach potential customers and engage with its target audience effectively.
  • Inadequate Relevant Content for National Keywords
  • There was an opportunity to enhance its content strategy by focusing on the development of relevant and engaging content that effectively targets national keywords, thus supporting its search engine optimisation efforts and market competitiveness.

Target Keywords

  • biodegradable bags
  • biodegradable bin bags
  • biodegradable bin liners
  • biodegradable garbage bags
  • biodegradable packaging
  • biodegradable plastic bags
  • biodegradable rubbish bags
  • biodegradable trash bags
  • plastic bag recycling
  • biodegradable packaging suppliers
  • biodegradable packaging products
  • And more…


SEO Approach

To address these challenges, we initiated a comprehensive SEO campaign, which included the following.

  • Website audit
  • Technical optimisation
  • Refine website structure
  • Boost local business recognition
  • Cover important, relevant topics within their target audience
  • Off page SEO
  • Ongoing monitoring and fine-tuning the campaign

The Results of our SEO Campaign

Website Visitors

Biogone experienced a substantial increase in its monthly website visitors, growing from 442 to 8,736 visitors. This represents a 1,876.47% increase in traffic, showcasing the effectiveness of the implemented marketing strategies.

Organic Keyword Rankings

The number of average organic keywords ranking in the top 10 positions on search engine results pages (SERPs) has increased from 43 to 520 keywords. This impressive 1,109.3% growth in keyword rankings demonstrates a significant improvement in the website’s search engine optimisation (SEO).

Organic Traffic Comparison

Organic traffic increased by 1,876.47%
Before: Average organic traffic on July 2019 is 442 visitor

Organic Traffic Comparison

Organic traffic increased by 1,876.47%
After: Average organic traffic on March 2023 is 8,736  visitors

Organic Keywords Ranking Comparison

The number of keywords that land on the first page of Google organically is 1109.3% higher compared to when the SEO campaign just got started.
Before: Average organic keyword on the first page on Google search engine was 43 keywords on July 2019

Organic Keywords Ranking Comparison

The number of keywords that land on the first page of Google organically is 1109.3% higher compared to when the SEO campaign just got started.
After: Average organic keyword on the first page on Google is 520 keywords on March 2023

What return can you expect

Before commencing any campaign our research will give you a realistic idea of the expected return on investment. We do this to make sure it makes sense to run a campaign for you so you have all the information to make an educated decision on whether SEO is right for you.

Picking the best strategy for you

By the end of our meeting together you will have a much better idea of exactly how to target an SEO campaign to make sure it works for your business. We will take into consideration where your business is today and what you want to achieve over the next few years. We then take this information and distill it into the best strategy to help you achieve your business objectives.

So at this point you’ll know:

  • Who you are as a business
  • How SEO works
  • What return on investment you can expect
  • How much you will need to invest

If all of these align we would love to partner with you. We love seeing our customers grow as Integral Media grows with them.

See why we consider our customers part of our family and set a time to talk to us today to help you realise your businesses potential tomorrow.


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