Rich snippets are an effective means of differentiating your website from your competitors. These are extra lines of text that are displayed under a search result, giving users more details about your pages. Implementing rich snippets can have a huge impact on how your pages perform in the search engines. To understand how it works, it helps to look at an example. Typing in SEO Company ” delivers the following results: Which page do you think is more likely to draw clicks? The image next to the results is an example of how rich snippets can be used to: Google currently supports rich snippet for the following content types: Additional options are available through Rich snippets can also be implemented to display relevant business information such as address information and phone numbers. Here's an example of how this looks when typing in airport” in Google. Displaying these details allow users to quickly get the information they need at a glance without clicking through to the page. Local businesses in and surrounding areas can easily implement this to encourage potential customers to place a call or even make a visit in person. Registering your website with Local Business Center can also allow your customers to leave reviews for your business. If you sell products online, you can even have ratings display for each product page which is a great display of social proof. Rich snippets do more than display additional lines of text. The first step to getting started is to select the format you want to use which requires a basic knowledge of HTML. The following formats are available: Then mark up your content with the right appropriate snippets. If you own a local business, it makes sense to start with the rich snippets for organisations Likewise, if you sell products online then start with the rich snippets for products. Adding rich snippets to your content will likely not boost your rankings overnight but it can still have a profound impact on how your pages perform. Displaying business information, including product ratings, and even adding author images can really make your pages stand out in the search results and increase click through rates. If you would like to have The SEO Co. implement rich snippets, contact us today.
If not you don't have much time left. That's because Google will implement a new algorithm that incorporates mobile usability as a ranking factor. This shouldn't be surprising though given the growing dominance of mobile usage. More people are accessing the Internet using smartphones and tablets so it makes sense for Google to adapt to these patterns. In a Webmaster Central blog post , Google made the following statement: According to data from ComScore, there are now more users on mobile dees accessing the Internet than on desktops: This represents a major shift in the digital landscape. It means that consumers now rely on mobile dees more than ever to research and purchase products. A key finding from a survey found that nearly half of users started on search engines for mobile research. Because it means your business could be losing potential sales for having a non-mobile friendly site. And now it means your site will see a negative impact in search visibility if it isn't optimised for mobile dees by the April 21 deadline. This can mean a significant drop in revenue especially if your business depends on online searches. The good news is that Google has made the announcement early. This is to ensure webmasters have sufficient time to prepare. Remember that the update is designed to provide the most relevant results and a positive user experience. Google has already implemented a change that adds a mobile friendly label to the mobile search results. The purpose of the label is to make it easier for visitors to find sites that are friendly for their dee: Sites that meet the following criteria are eligible to receive this label: The first step is to run your site through Google's own mobile friendly test The tool will take a moment to analyse your site to determine if your site is optimised for mobile dees. If you see the following, your site is already mobile friendly: Responsive design provides an optimal browsing experience as it dynamically adjusts to fit all screen sizes from smartphones to tablets, without needing a separate mobile site. This is Google's recommended configuration for several reasons: If your site uses WordPress or other third-party software, there are numerous templates available to make your site responsive. Another alternative is to work with a developer to ensure that all mobile requirements are met. Google Webmaster Tools provides a comprehensive picture of your site. The Mobile Usability Report highlights major usability issues across your whole site. Here is an example: A mobile friendly site makes it easy for visitors to browse your pages on their dee. Google has recently announced a new algorithm change that makes mobile usability a ranking factor. The deadline is set for April 21 which is only a few weeks from now. Check your site using the mobile friendly test and take steps to ensure your site is optimised. Otherwise you could be losing sales due to lower rankings when the update launches. Then use the Mobile Usability Report found in Google Webmaster Tools to check and fix any mobile errors on your pages. Working with a developer will help to streamline the process. You could lose search engine traffic when the new algorithm update rolls out. Contact us today to schedule a free consultation with our team. We take steps to ensure that your site is mobile friendly just in time for the update.
The ‘game' of SEO is getting tougher these days. With everyone now aware on how SEO can greatly increase their ranking in Google search engine, many are already asking SEO experts to get them their high ranks. But with the hope that they get high ranks in Google, some people would just do all sorts of techniques based on what they think would help their SEO campaign without appropriate information. Doing your SEO activities without an idea whether they are effective or may even bring more complications for you than the good results you expect. That is why; you must know what strategies and techniques can bring you best results with your SEO campaigns before you even try them. Here are some SEO tips that can help you get a high rank in the search engine of Google. These tips will not only your SERP but also your Page Rank. Find yourself a good niche. However small your niche might be, it would still be more beneficial to be an expert in something than just be someone who is considered with some knowledge like many others in a common niche. It is important that you also make your site SEO friendly. Your website also needs to be plan in terms of its design and structure. It helps to have a sitemap to make navigation easier for the Google crawlers and your visitors as well. Do your research. Before you go all out with your SEO, it is important to gather as much information about your preferred or chosen niche, your competitors in that niche, and anything related to your niche. Keyword research is important. You do your research too when you are trying to figure out your keyword. Your keyword is going to help you with your SEO campaign. It will give you some sort of direction with your SEO. Content will always be king. However great the contents of your site are, if they not original or at least not copied from someone else's site or blog then you will lose credibility. Let people know that your site exist by submitting your site to different directories out there. This will eventually gain you some popularity. Aside from submitting your site to directories, you can also write articles and submit them to article directories. Make sure that you already know your guidelines when it comes to optimizing your articles before you submit them. Regularly update your site. However great your contents are yet you don't update your site with more of them then you can't expect them to gain you good ranks with the search engines. Never disregard promoting your site online and offline. Don't just focus on your online promotion of your site. Offline promotion is also important. Learn more about SEO. Even if you already have some strategies set up for your SEO, it is never bad to learn more stuff about SEO. SEO is very important for your website if you want more traffic to go your way and get high ranks with search engines like Google.
What does your link profile currently look like? What is the ratio of high quality to low quality links that are pointing to your pages? Most webmasters rarely perform link audits and often pay the price for it. Google has made it increasingly clear that building backlinks with the intention to manipulate rankings could lead to ranking penalties. This means building low quality links or using other questionable tactics can potentially hurt your rankings. Webmasters would do better to focus on developing a high quality site. Links continue to be a factor in terms of rankings but this also creates potential problems as it means that your competitors can create thousands of questionable links to your pages. This is why conducting a link audit matters. There are several tools available where you can check your backlinks for free. These include: Webmasters can also view their backlinks using Google Webmaster Tools Registering for an account allows you to see invaluable information about your website including: But one of the most useful features is being able to view backlinks to your website. Under Search Traffic click Links to Your Site for a list. Then click Download latest links and you will be given an option to have the links downloaded to a CSV spreadsheet or Google Docs. This shows you your links in more detail including the exact page where they came from. One thing to keep in mind is that Google only displays a small portion of links to your pages. Links may be indexed to your pages but you may not necessarily be able to see them right away using this tool. Identifying a bad link is challenging as there are no set rules that determines a bad link from a good link. In other words, it's difficult to know for sure whether a particular link is helping or penalizing your site. Backlink audits are better performed manually. Here are things to look for: The next step is to carefully review the spreadsheet and mark each link with a rating based on a quality. You could also categorize them accordingly (i.e. blog comments, guest posts, etc.). Spammy links from irrelevant sources might be marked as a 1 while links from authority pages might be marked as a 5. Then simply sort your list of links according to their ratings. You should now have a list of your backlinks. You should also have sorted them according to their quality rating. So what do you do now? You can choose to ignore the bad links but these could be affecting your links in a negative way. A better option is to have them removed. Even if your site is ranking well for relevant keywords, it's still a good idea to remove bad links. The best option is to contact webmasters directly of that particular site. Simply do a Whois check for contact information. Simply send a quick email explaining the situation and that you want a certain link removed. Some will comply while others may not respond at all. Another option is to use the Disavow Tool inside Google Webmaster Tools. More details and instructions are available on the help page All you need to do is to create a text file of URLs you want to disavow and follow the instructions on the Disavow Tool page. This tool should only be used with caution. Here is what Google has to say about the tool: This is an advanced feature and should only be used with caution. If used incorrectly, this feature can potentially harm your site's performance in Google's search results. We recommend that you disavow backlinks only if you believe you have a considerable number of spammy, artificial, or low-quality links pointing to your site, and if you are confident that the links are causing issues for you. If your website is penalized and not ranking well in the search engines, a link audit is necessary. Links from questionable sources need to be addressed accordingly. An audit of the link profile to your websites should ideally be performed at least once a month but twice would be even better. It can be easy to focus solely on having these links removed but it can also distract you from building quality links. If the proportion of bad links to good links is relatively low, chances are that those links are not affecting your site as much as you think.
Having a website is a valuable asset for your business. No longer is your business limited to a specific region as you can leverage search and social media platforms to reach a worldwide audience. Consider the following social media statistics: And these are just statistics from social media networks. Google alone processes billions of searches each day with no signs of slowing down anytime soon. These traffic figures are the same reason why more companies around the world are increasing their digital marketing budgets. A recent study shows that a significant majority of Fortune 500 companies now maintain social media accounts and are active on Twitter and Facebook. What's most surprising is the growth of these companies that now blog compared to five years ago. According to previous reports, only 16 percent of Fortune 500 companies were blogging five years ago. Now, 171 companies on the Fortune 500 list publish a corporate blog, with 79 percent of the corporate blogs showing fresh content, taking comments and offering RSS feeds and subscriptions. More companies are starting to catch on that blogs are a marketing tool to attract and acquire customers. But successful online marketing starts with content. Consumers are increasingly influenced by search and social media. Leveraging these mediums through content marketing provides numerous opportunities to increase brand awareness and attract new customers. Small businesses can also benefit by leveraging the following tactics into an SEO and social media campaign. There is a reason why a large number of some of the biggest companies in the world have a blog. They allow businesses to directly engage with their visitors and attract targeted traffic from the search engines. Valuable content is also more likely to be shared across social media networks, resulting in even more exposure. Blog topics can focus on anything from frequently asked questions to concerns that customers may have. One way to identify what your potential customers are searching for is with keyword research. This can easily be done using the Google AdWords Keyword Tool by analysing keywords that are relevant to your industry. Monitoring social media networks is also a good way to identify topics to write about. The advantage of blogging is threefold: Providing valuable content is easily one of the best ways to engage with your audience and attract new customers. Offering a newsletter for your visitors and customers to sign up builds even more trust with your audience. Newsletters can be used to: Your website should have a newsletter form that encourages readers to sign up for new updates. Having a strong presence online involves more than having a blog. Being mentioned by local publications or well known sites in your industry further cements your credibility and increases brand awareness. Making this happen involves the following steps: This requires a significant amount of effort but it also potentially means acquiring more customers. Websites that provide comprehensive resources are in a much more advantageous position compared to those with little content. Providing useful content is an effective way to build your authority in the search engines and become a trusted source of information. Resources can be in the form of blog posts, case studies, tutorials, guides and videos. These resources should be easily accessible online and be keyword optimised to attract search engine traffic. Combined with social media sharing icons, these pages can get even more exposure online with the right audience. Implementing the above is likely more than what your competitors are probably doing. But to really take it a step further, you need to be active on social media networks. Sharing valuable content and interacting with your audience gives you even more of a competitive advantage over those who simply ignore these platforms. Is all of this required to succeed online? Not necessarily. But those companies that implement content marketing are often more successful than those who do not. The key is to just start and to always be on the lookout for new opportunities to market your business.