Affordable SEO Services & Digital Marketing for Local Businesses in Perth

SEO is a critical component of online marketing and can have a significant impact on a website’s visibility and traffic. It’s an ongoing process that requires continuous monitoring and adjustment to stay competitive in search engine rankings.

Key aspects of SEO Perth include:

Keywords: Identifying and using relevant keywords in your content that people are likely to search for.

On-Page SEO: Optimising individual web pages to improve their search engine rankings. This involves optimising content, meta tags, headings, and images.

Off-Page SEO: Building backlinks from other reputable websites to increase your site’s authority and trustworthiness.

Technical SEO: Ensuring that your website is technically sound, with good site speed, mobile-friendliness, and proper HTML structure.

User Experience (UX): Creating a user-friendly website that provides a good experience for visitors.

Content Creation: Producing high-quality, relevant, and valuable content that satisfies user intent.

Analytics: Measuring and analysing website performance through tools like Google Analytics to make data-driven improvements.

Search Engine Optimisation (SEO) and Pay – Per – Click (PPC)

PPC (Pay-Per-Click) advertising and SEO (Search Engine Optimisation) are interconnected in SEO Perth digital marketing. They share keyword research and complement each other. PPC (also known as Google Ads) provides immediate visibility and valuable data for keyword and ad optimisation.

It can also benefit SEO by influencing content and improving landing pages. Both strategies work together to enhance your online presence and drive targeted traffic. Integral Media as a leading SEO company knows how to balance both PPC and SEO to create a strong search engine marketing strategy.

We take an Integral approach.

Integrity and trust are built into the foundation of our business. This approach guides everything we do to make sure our high performing team always delivers above your expectations.

Results are Paramount.

Our success is determined by your success. We’ve created standard processes that guide everything we do to deliver the best results with every campaign we look after. Our experienced digital marketing agency can help you make the most out of your campaigns.

Experience, Knowledge, Transparency.

With over a decade of experience, Integral Media has helped and grown a range of businesses: from corporate to small companies. We create exceptional strategies to help you nail your business objectives and goals. We see you as a partner and invest in your business to excel because we know that when you grow, we grow.

Your website is a crucial asset to your business and can be leveraged to drive more targeted traffic and deliver new leads. Each day you fail to rank in the search engines for your main keywords, your potential customers are going straight to your competitors.

Having a website alone is not enough to achieve these rankings, you have to earn it. This is the primary focus of Search Engine Optimisation (SEO).

The only problem is that some of the information available can actually be doing more harm than good to your website’s ranking. Here are five potential reasons why your website is not ranking in Google:

1. Poor Optimisation

People use Google’s search results to find specific information. Google relies on a complex algorithm to determine where pages should rank for certain queries. Including relevant SEO keywords throughout your content allows Google to know exactly what your pages are about from the following.

Title

Page titles are the first thing users see in search engine results. These should be written with relevant keywords but also in a way to entice clicks.

Headings

Headings are useful for breaking up blocks of content but also provide another opportunity to include relevant keywords.

Content

Pages that produce garbage or rehashed information have little chance of ranking. Content that is highly relevant and valuable tends to be more visible.

Meta tags

Meta descriptions are displayed directly under the title in the search engine results. These should be written to convey what the page is about and why visitors should click through.

Optimising these factors above is no guarantee for ranking well but doing so also gives you a significant competitive advantage.
Caution also needs to be taken here as over optimising a page (e.g., keyword stuffing) can result in ranking penalties.

2. Offers Little Value to Visitors

Some of the most successful websites in the world have one thing in common: They provide exceptional value.

Google has made it clear with previous algorithm updates (e.g., Panda and Penguin) that pages that engage in questionable tactics to manipulate their rankings will be penalised.

Focusing on providing value not only increases your reach but also protects your website from future algorithm updates. Consumers tend to show loyalty to brands that cater to their needs. Being an authoritative source of information in a certain industry is one of the best ways to do that.

3. Backlinks From Questionable Sources

Backlinks are one of the most important ranking factors but not all of them are equal. A backlink from a related authority website will always carry more weight than a backlink from an online directory or a blog comment.

Google has recently rolled out Penguin 2.0, a major algorithm update aimed at eliminating web spam. One thing the update has done is penalise websites with backlinks from questionable sources, including paid link networks.

Webmasters must change their link building approach to be successful in search engines by obtaining links from relevant sources either through social media engagement or content marketing

4. Lack of a Social Presence

Social media networks such as Facebook and Twitter are more than just places to connect with friends. They can be leveraged to attract more customers and increase your reach to audiences around the world.

Having a strong presence on these platforms is absolutely necessary. Research has shown a direct correlation between higher rankings and social signals (e.g., Facebook Likes or Twitter Retweets).

A social media strategy combined with other online marketing methods is highly effective for increasing visibility in the search engines.

5. Poor Design

Websites that are badly designed or offer poor user experience stand little chance of ranking well.You could have the best products or services in your market but the design on your pages could be conveying a completely different message.Exceptional designs are easy to remember and create a lasting impression. But a balance also needs to be made as search engines cannot index pages built with Flash or JavaScript capability.

Building a site with the proper structure and design allows for better indexing of all your contentIf your website is not ranking well in Google, then it ultimately comes down to one of these reasons as outlined above. Identifying potential problems with your website is the first step to increasing its visibility in the search engines.