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About 2017-11-21T09:11:36+00:00

Digital Marketing Strategists

Integral Media combines the most experienced people in their fields to offer class leading solutions at economical rates. We help a range of businesses, from small enterprise through to corporate.

Our ethos is simple;

  • Your success determines our success.

  • Offer class leading solutions at affordable prices

  • Honest, Transparent, Integrated

  • Work with like minded business to foster long term successful relationships.

We believe that in conjunction with providing a service, helping our clients make educated decisions on the best digital marketing solutions for them is equally important. We see our clients as partners and ensure they learn as we are providing our services for them. This means we can be more efficient by enabling them to take care of portions of their digital marketing and outsourcing what they don’t have either the time or experience to complete.

Please Contact Us to see how we can help you today.

How We Can Help Your Business

No one likes aggressive salespeople and this is why we don’t have any on our team. We let our success and knowledge speak for itself instead. We can connect you with some of our current clients to get genuine and independent feedback of our services.

Our prices for search engine marketing are determined by the required resources and time.

Get in touch with us now if you want to know more about how our search engine marketing services can improve your bottom line.

Phone: 03 8678 1709

Email: info@integralmedia.com.au

5 Tips To Implement A Powerful Digital Marketing Strategy

Having a website is not enough to effectively compete. More companies are beginning to incorporate digital strategy into their marketing budgets to reach consumers online. Failure to adapt means losing a significant competitive advantage.
Consider the following statistics:

Google processes billions of search queries on a daily basis 9 million Australians use Facebook every day YouTube attracts more than 1 billion unique visitors each month with 80% from outside the US Global ecommerce sales are expected to hit $1.5 trillion this year Consumers are not only shifting their time online but also their spending. A digital marketing strategy is key for your business to expand into new channels and attract customers. The following are important steps to take when implementing an online strategy for your business.

1. Review Data From Previous Years
This only applies if your business engaged in digital marketing in prior years. The first step is to compile as much data as possible regarding the different strategies that were implemented. Which campaigns generated the most traffic? Which produced the most targeted leads?

If social media efforts generated a positive return, the data will be helpful when implementing a new campaign. Every industry is different. Strategies that work for one company may not necessarily produce similar results for another.

It is never too late to get started with a digital marketing campaign if your company is still new.

2. Define Business Objectives

What are your business goals?

The obvious answer would be to increase sales but other objectives might include:

  • Generating targeted leads
  • Establishing brand authority
  • Becoming more productive
  • Improving customer relationships

Defining goals is an important step as your digital strategy and objectives must align with each other. This ensures that the marketing campaign is focused on growth and not other endeavours that could be wasting your efforts.

3. Define Your Audience

Your digital strategy will be far more successful if it focuses on a well-defined target market. Targeting a specific market allows your business to only focus on those more likely to purchase your products or services. It also makes marketing efforts and much more effective.

Defining your audience starts by:

Identifying what problems for products or services solve
Conducting comprehensive market research
Understanding your current customers
Analysing demographics to target

Once you have a better understanding of the market you are targeting, it becomes much easier to craft your marketing message and reach your audience. Demographic information can be gathered through marketing surveys or using analytics software on your website.

4. Plan a Content Marketing Strategy

Content marketing involves the creation and distribution of targeted content. The objective is to generate targeted traffic and attract new customers.

Content examples include:

  • Blog posts
  • Guides
  • Videos
  • Infographics
  • Presentations
  • Newsletters

All of which can be used in conjunction with each other to expand into new channels. Research shows that more B2B marketers are spending more of their budgets on content marketing efforts. Using an editorial calendar is a good idea to plan your content.

5. Use Multiple Channels

Consumers increasingly use a combination of online channels from search engines to social media networks such as Facebook or Twitter. One important aspect of a strong digital strategy is distribution. In other words, where will you be distributing your content?

Leveraging multiple channels will help your content produce better results than relying on a single channel. Examples include:

  • Facebook
  • Twitter
  • Google+
  • YouTube
  • Slideshare

Companies will benefit the most by using a combination of digital media as consumers often prefer one channel over another. This is also why the earlier step of defining your audience is important to identify where your target market is.

Conclusion

Digital marketing is more important than ever. A comprehensive strategy increases awareness for your products or services and differentiates your brand from the competition. Implementing these tips into your own strategy is key to gaining a competitive advantage online.

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