SEO Melbourne – Long term rankings with latest Optimisation techniques2023-07-27T20:16:01+10:00

SEO Strategy & Design
With A Systematic

We are a boutique digital marketing agency. This means you get our best people focused on your success.

  • 15 Years Experience
  • Best Of The Best SEO Experts
  • Integral Media Operating Since 2016
  • Strategic Partners With Our Clients
Alex Morrison and Dane Bortko


Integral Media
What’s in our secret sauce

Integral Media was formed by our Managing Director Alex Morrison in 2016 with a goal of partnering and working strategically with our clients. Over the past 6 years we have constantly developed and improved. Our SEO team is built around the best of the best, with a core group of senior technical leads who each have nearly 15 years experience in their field.

But enough about us, we want to know more about you. A comprehensive SEO strategy will take into consideration the DNA of who you are as a business, where you’ve come from and where you want to go in the next 2 to 5 years. So let’s dig in..

Hear Why Our Clients Give Us 5 Stars


Deep Dive Into Your Business
1 Who are you?2023-02-02T10:45:37+10:00

If you haven’t done this in a while, or are yet to, we want you to think about why did you start your business? If you are working for a company you may want to think about what your company’s purpose is. The goal here is to identify what is unique to your business that we can communicate to your prospective clients. If we position your SEO campaign around this we will connect with your customers at an emotional level and help drive a much more effective result.

When your purpose is clear your business becomes so much more than making money. This will help you win new customers and attract the best and brightest staff to help you grow. It will also help to keep your business heading in the right direction and help inform us to make sure we make the best decisions in what keywords you need to be visible for to drive the right type of customers for you.

2 Your products & Services2023-02-02T10:44:55+10:00

Google and the search engines are all about value. Telling your customers what you do will inform them, telling them why they need you for what you do will engage them. SEO will drive traffic to your website. You then need to engage that traffic to generate customers. Now that you know your purpose and are communicating why you are the right choice we are on the way to a hugely successful campaign.

Whilst we are thinking product / service we’d like you to take the time to think ask yourself a few questions;

  • What product or service are you selling?
  • Is this the product or service you want to sell?
  • What is the most profitable thing you sell?
  • How do you see this changing in the future?

SEO is a long term strategy and you want to make sure you can answer these questions before you start a campaign to get the best results.

3 Who are your customers?2023-02-02T10:43:53+10:00

As we said previously we’re thinking long term with SEO so this means we need to set up your targeting to make sure we’re getting the right people knocking on your door. Can you describe your ideal customer? So far we’ve identified that we want to know who you are, know how you benefit your customers and finally we want to know who you want your customers to be, not who they are.

This is important because we know we can get your phone ringing and your website making sales but you need to make sure it’s the right type of enquiry for your business. It’s all about efficiency. Experienced business owners know that time is more important than money and getting the right customers means more time, more money and faster, more sustainable business growth.

4 Where are your customers?2023-02-02T10:43:04+10:00

You started your company, got everything ready and then… Now we need the fuel for the engine you’ve created. We need to get those enquiries to help us motor along.

Depending on the stage of your business you may want to know where they’ve come from in the past, where they are coming from today and where they will come from tomorrow. So you are thinking SEO and the charismatic allure of Google but how does that fit into the rest of your marketing mix.

We need to understand all of your marketing plan now and how this will change in the future. That way we can align your SEO strategy to fit in with this. When all of your efforts are pushing in the same direction we are going to be running an efficient marketing machine.

Australian SEO Agency Works

Where to from here?

We now know who you are, how you benefit your customers, who the right customer is for you and how we’ll find them. Great! We’re now set to jump into a highly effective and targeted SEO campaign. What you need to consider now is where do you see your business in 5 years?

Understanding this will ensure our campaign aligns with your business today and tomorrow. We will continually revise this to make sure we’re on track and driving in the right direction. After all we’re in this for the long haul. We’re not interested in winning you as a customer for the next 6 months, we want to win you as a customer for the next 5 to 10 years. Our customers are part of our family and our agency grows with you.

So is SEO right for you?

SEO is not like turning on a tap and getting instant gratification, other strategies do that. SEO takes time, effort & energy for it to start paying dividends. At the end of the 6 month mark you will start to see the benefits of SEO flowing through to the business. You have to be willing to invest and trust in the process.

Alex Morrison and Dane Bortko


The Integral Media Way

Now that we have a firm grasp of your business we go away and start our market research.

We are looking for;

  • Keywords that your prospective customers search for to find your products and services
  • Who is currently appearing in the search results and how can we make your website better than the competition

This then helps us form a roadmap of all the changes we need to make to your website to make sure you are competitive. These changes are referred to as “onsite” changes. Any change we need to make to your website.

We then cycle through onsite and “offsite” changes. Any changes we make not on your website to promote your business. The most common component here is getting your website published on other relevant websites. An example of this would be getting an article written by one of our lawyer clients published on a business website with advice on how to avoid risk in your business. This sends signals to the search engines that your business is very popular which will in turn lead to more visibility for your chosen keywords.

SEO Optimisation

What return can you expect

Before commencing any campaign our research will give you a realistic idea of the expected return on investment. We do this to make sure it makes sense to run a campaign for you so you have all the information to make an educated decision on whether SEO is right for you.

Picking the best strategy for you

By the end of our meeting together you will have a much better idea of exactly how to target an SEO campaign to make sure it works for your business. We will take into consideration where your business is today and what you want to achieve over the next few years. We then take this information and distill it into the best strategy to help you achieve your business objectives.

So at this point you’ll know:

  • Who you are as a business
  • How SEO works
  • What return on investment you can expect
  • How much you will need to invest

If all of these align we would love to partner with you. We love seeing our customers grow as Integral Media grows with them.

See why we consider our customers part of our family and set a time to talk to us today to help you realise your businesses potential tomorrow.


    SEO Strategy Session

    Always helpful and supportive
    Geckocampers Slideon C.
    We've been very happy with Integral Media since working with them in 2019. Our web results in 2023 are more than 20% higher compared to equivalent periods prior to working with Integral, where we were working with another generic SEO company. The standouts for Integral Media are competency, values, a sense of urgency and high standards.
    Wayne Z.
    You will not find a more professional company! Alex, Dane and the team at Integral are knowledgeable, friendly, efficient and a pleasure to work with. Would absolutely recommend to anyone!
    Leonie Gurr (.
    Friendly, great communication and brilliant at what they do!Working with Integral has boosted our search rankings tenfold and they've only just begun to work their magic. We couldn't be happier with the work they've done for us. I highly recommend engaging Integral Media. Thanks Alex and Co!
    Aliya C.
    I highly recommend Integral Media for their exceptional SEO services. Their team is professional, knowledgeable, and dedicated to delivering results. They took the time to understand my business and developed a comprehensive strategy that has led to significant improvements in our search engine rankings. What sets Integral Media apart is their ongoing communication and collaboration, which makes me confident in the results they deliver. They are an exceptional partner for anyone looking to improve their online presence.
    David C.
    Very honest, easygoing and transparent. Low costs and helpful. Would recommend.
    Anna Y.
    I have worked closely with the team at Integral Media over the last 12 months, and have been super impressed with their professionalism and obsession with providing great service and solutions for their clients.This team gets results!
    David W.
    I've been working with Integral media for a few years now, the team are always great to deal with and are super professional.The IM Team would be ideal if you're looking to grow your business & online presence.
    Abs B
    When I first met with Alex, I didn't think there'd be much of a market left for my business. I was unsure if people were still interested in buying models/wooden ships/spaceships etc., whether competition was too high, or whether the industry was simply not growing.However, Integral Media proved otherwise and showed that all I needed was better online presence for my customers to come to me. Integral Media mapped out a clear plan that had my website ranking on page one within a few months! Since then, Models and Hobbies 4U has not stopped.Our online orders have grown so much and we're busily fulfilling orders, day in and day out, as my Facebook Page will testify . Alex and the team have been super helpful and I could not recommend their services enough. Thanks Integral Media! .... Let's continue to grow rapidly together !!!
    chris H.
    I highly recommend Integral Media SEO as reputable digital marketing specialists and a truly fantastic team. I have worked for them as SEO content writer, and it was an enjoyable work environment teeming with high-quality professional, creative, friendly and efficient people. The experience at Integral Media has helped me to develop new skills, broaden my knowledge and improve my CV.
    Ivana S.
    Awesome company. Highly recommend their work. I've been partnering with Alex for 5 years now and have the highest respect for the team at Integral Media. After 18 years working in Digital Marketing its refreshing to meet a company that delivers. They are the real deal.
    Kym W.
    I have found their service exceptional. Their approach to the whole travel experience is innovating and look forward to using AirRentalz services in the future.
    AirRentalz A.
    It's been an absolute pleasure working with Integral Media! They've produced incredibly well-researched articles for Shaping Change, a consultancy firm in the field of human resources, which has given our content strategy an excellent boost. I highly recommend their work!
    L V
    Great blogsJay ManganoDevrite Homes of Distinction
    Jay M.
    I use Integral Media to supply blog posts for my website. They arrange excellent well written articles to keep my website relevant. This is something I don't get the time for myself. We specialise in energy assessments for residential and commercial buildings.
    Exclusive Steel Homes Pty Ltd have been extremely happy with the results Integral Media have provided to us. Highly recommend.
    Exclusive Steel H.
    Thanks to the team for their assistance with our latest blog post for Atelier Wealth - much appreciated!
    Aaron C.
    Alex and the team at IM have been a pleasure to deal with. Nothing is ever too much trouble and they provide a high quality service at a very competitive price. The website they put together for us is fantastic and is very easy for us to update ourselves which was important for us. Would highly recommend them.
    Kate M.
    I can't recommend Alex and the team enough. They really do take the time to make sure their clients are looked after and customise everything for your needs. They've produced amazing results for us and we love working with them.
    Dion Van de K.
    It has been an absolute pleasure working with Alex and Integral Media. They take the time to get to know you and the organisation and really make you feel valued. Plus - they're fantastic at what they do! Thanks team!
    Louisa M.
    The Team at Integral Media are AMAZING!!!!!!. So responsive, so helpful. Nothing is ever too hard for them to work out. They provide me with such peace of mind that not only are my clients needs taken care of, but they are always there to answer any of my calls/countless questions and lack of technical know how. Can't recommend them enough, they make my life sooooo much easier. Thank you!!!!!!!!
    Vanessa T.
    Have been working with Alex over the last 8 years and it is fantastic to have a company like IM and a professional in Alex that is always looking to better our business. Could not recommend them more highly. Thanks for taking our business to the next level.
    Travis T.
    We've just started using Integral Media's services for our family owned Locksmith business.Alex has been an absolute superstar to date, so much knowledge and incredibly prompt and generous with his time.He has helped build our new website and is now helping us with all our back stage SEO.Awesome job guys!!
    Cassandra L.

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