7 Website CRO Tips You Can Use Today For Better ROI
Attracting more visitors to your website is inarguably important in growing your business. But given that we’re in the middle of a pandemic and economic recession, business owners and marketers need to make sure they’re making the most out of what they already have.
What if we told you that there are things you could change in your website right now to convert more of your existing and new customers?
In this quick guide, we go over a few of the most effective ways you could start improving your revenue and sales with the same amount of traffic you’re currently getting.
But first, let’s go over what CRO means and why it’s so important for business owners and marketers to get right.
What is CRO?
CRO, or Conversion Rate Optimisation is the percentage of your conversions divided by the number of your website visitors (or potential conversions).
A conversion refers to any action you’d like your target customer to do. This could include pressing a call button, filling out an online form, signing up to an e-newsletter, purchasing a product, and more.
Why is CRO Important?
The answer to this is simple – CRO helps to get the most ROI (return on investment). If more of your website visitors convert, you won’t have to spend extra budget on attracting more visitors just to get the same results. For faster business growth, all business owners and marketers need to know the effective strategies for CRO.
So, what are the CRO best practices that can get you high-value results?
Top 7 Website Conversion Rate Optimisation Tips for Better ROI
Here is our list of top website conversion rate optimisation tips you can use for your business today to achieve better ROI:
1. Create Clear Website Navigation
Are your products, services, and even contact details clearly visible to your website visitors?
Or do they have to click through multiple pages to get to what they’re after?
Luckily, there are tests and tools you can use to find out where users are spending most of their time looking or what they’re interacting with on your website. You can either hire or pay someone to test out your website, or you can look at data gathered by tools like Google
Analytics to see how your visitors interact and behave on your website.
2. Ensure Fast Loading Speeds
There are studies that show mobile users wait for only around 2 seconds of loading time before they exit a page. On top of that, once a user has landed on your website, you only have around 15 seconds to capture their interest.
With faster loading speeds, the easier you’ll make it for your users to convert or take actions you want them to on your website.
To start optimising the loading speed of your website, we recommend taking a PageSpeed Insights test by Google. You should also compress large images on your websites, as that’s a common culprit of laggy and slow loading speeds.
3. Optimise for Different Devices and Browsers
Your website should be mobile-friendly, optimised for tablets, desktops as well as a range of different browsers.
You can try using free tools like Google’s Mobile-Friendly Test to find out if or where your website needs improving.
4. Use Easy & Clear CTAs
CTAs, or call-to-actions should be something your user can find within the first few seconds of landing on your website – and is one of the most important aspects to improving CRO.
Your homepage needs to have clear CTAs whether it’s navigating to your products/services pages, contact us page, call button, newsletter sign up, or anything else.
Examples like forms should be quick and easy to fill in – a simple name and email address is often the most common and easiest to do for users. Also, with more users browsing on their mobile devices, having a clearly visible and clickable call button is a must.
5. Optimise Copy
Your website copy should aim to showcase why your business’ products or services are better than the rest and persuade them to take action (lead back to your CTAs). Some tips on writing effective website copy include- Answering your user’s FAQs
– Tapping into emotions such as guilt, fear, trust, and desire.
– Mentioning benefits and not just features of your products or service – or expand on how a certain feature can provide a benefit for your user.
6. Use Loss Aversion Strategies
In many cases, users go back and forth between different competitors before landing on their purchasing decision. This is why it’s so important to incorporate loss aversion strategies to capture as many conversions as possible and increase your CRO. Examples include having exit pop-ups which could include an offer or benefit in exchange for the user’s email address – e.g. download a free e-book with an email sign up.
Or, you can also set up remarketing campaigns which involve tracking a user (via cookies) to show advertisements of your business on other websites they’re surfing. This serves as reminders or queues to the user to visit your website again and complete a specific conversion action.
7. Social Proof
Social proof is similar to the concept of conformity. When people aren’t sure of what to do in a certain situation, they seek or adopt the behaviour of others who they believe have more knowledge or expertise. So, how can you use social proof for increasing your CRO?
One example is getting an expert or well-known figure in your industry to recommend your product. Similarly, including customer reviews or
testimonials on your website is also an effective form of social proof. You could also partner with influencers, use consumer-generated content in your feed, and much more. Having social proof on your website makes converting more appealing and trustworthy for users – especially if they’re on the fence about your products and services.
Get Help From Digital Marketing and CRO Specialists
Ultimately, the best CRO methods will come down to your individual business and how you’d like to better serve your customers. These CRO tips are here to give you a better picture of where to start or where your business could potentially improve to generate more conversions with what you currently have.
At Integral Media, we’re here to save you from wasting countless hours and marketing budget on trial and errors. We’ve seen what works and know what CRO your business can use to boost business growth and high-value returns.
If you’re curious about how we can help your business grow during these times, you can book an obligation-free initial consultation with our director, Alex Morrison today. You can either call 03 8678 1709, send us an email on firstname.lastname@example.org or fill out our online contact form and we’ll be with you right away.