Adwords Setup and PPC Management
Are you ready to make the most of Google Adwords and create the most effective campaign possible? When you work with Integral Media we will get to know your business and your goals, so that we can craft an adwords campaign that is ideal for your needs.
Adwords is a pay-per-click service that allows you to create and run ads for your business. These ads are clickable and are then displayed in Google’s search results. If you aren’t taking advantage of the power of Adwords, you are missing out on a potentially huge source of business for your website.
Targeted Adwords Traffic
When an Adwords campaign is carefully crafted and the right keywords are chosen, this method of advertising can be very effective for reaching your target audience. We are some of the best experts in Adwords Melbourne has to offer and we can help you to craft the most effective campaign possible.
Another one of the major benefits is that Google Adwords offers you faster results than SEO. This will bring in more money for your business right away. Also, it will allow you to determine which keywords are the most effective so that you can construct an effective SEO campaign. Due to the speed at which you will gain this information, you will have a major advantage over your competitors.
Reasons Why Your Business Should Use Google Adwords
- Millions of people make Google searches every day, so you will be tapping into a huge high quality source of traffic.
- Adwords are flexible and measurable, so that you can see precisely what works and what doesn’t.
- This advertising platform is versatile and can be used for any type of business, whether big or small.
- You can carefully customise your campaign and display your ad for very particular keyword searches.
- It is possible to set up your adwords campaign so that you can target your advertisements to a specific audience by their location, language or even the device they are using.
- You only pay for the ads that people click on, which means that you will get a much higher return on investment than with other marketing strategies.
Integral Media PPC (Pay Per Click) Management Service
Our company is known for its’ advanced SEO software, so you may think that we take a data driven approach to pay per click – and you would be correct! Data underpins our methodology for optimizing the returns from your campaigns, however we don’t depend on equipment, we depend on our staff and their knowledge.
Our PPC service involves more than simply setting up AdWords campaigns.
It involves all the platforms you would want, from paid social to paid search. Whatever kind of campaign produces the highest return; from remarketing to shopping, from YouTube to Gmail.
Paid search advertising is the fastest and most reliable way of exposing your brand to people who are searching for your services or products. The only traffic you pay for is qualified, so it is simple to manage your budget and campaign ROI.
If you want to discover how we can assist you, complete the form to contact us.
An Overview of our PPC Management Services
To customize a PPC campaign that is suitable for you, we want to understand your business, the sector you operate in, your USP and your competition. Then, we can consult with you to devise an approach that will produce the results you require.
Implementing the Strategy
We will put the strategy into practice by expanding your current campaigns, or setting up new network accounts. From our perspective, it is vital that you are the account owners, and that you form relationships with the owners of the networks.
We will make sure that you are using the most targeted keywords, to avoid wasting your budget. We use advanced techniques to ensure that your ads are displayed in the right places, and not anywhere that is unlikely to be beneficial to your business.
We make sure that your ads are highly focused to specific keywords, and to your website landing pages. We will include a compelling call to action, along with constant testing, so we can check that you are receiving the right type of traffic for the lowest possible price.
Extensions to ads
Extensions to ads have become a crucial part of PPC strategies. These extensions change your ad copy, and offer you the chance to differentiate yourself from your competition. If you are not making use of these extensions in the modern AdWords landscape, you are falling behind.
Ads for Shopping
We will assist you with setting up, managing and optimising your product listings and shopping campaigns, to market your inventory. With our expertise, we can ensure that the correct product displays for the relevant keywords.
In the absence of data, optimising PPC campaigns would be next to impossible. This is why one of the first tasks we perform is to ensure that the tracking is correctly set up. Doing this gives us all the information we require to tweak your campaigns in future.
Optimizing PPC Campaigns
Regular optimisation will continue to focus and refine the campaign to improve its’ performance. Paying attention to details is important. It might be that the click through rates in one ad group can be slightly improved, or a smaller cost per click can be achieved on a certain keyword. These small things combine to make a huge difference.
We generate reports that offer meaningful insights into what your PPC campaigns are doing. We cover the strategies we have tried, what your competition has done, and how your campaigns have performed against the main criteria you are concerned about.
Get In Touch with Our PPC Experts
Reach out to hear how we can help you reach your business goals.
If you currently have a pay-per-click marketing campaign in place but feel like you might be missing out on something important, we can run a PPC audit and we can tell you what our top priorities will be when acting as your PPC provider.
If you aren’t taking advantage of paid search opportunities but are ready to get started, use the form opposite to share your information so that we can start a discussion that will change and improve the future of your business.
Get connected with Integral Media right know to see how our PPC management services can put you at the top of search results pages.