Expert Keyword Optimisation with Integral Media

Is your website getting lost in the sea of search results? The key to rising above the competition and attracting your ideal customers is keyword optimisation. At Integral Media, we’ve spent years refining our keyword optimisation strategies to drive real results for our clients.

What is Keyword Optimisation?

Keyword optimisation is the process of researching, analysing and selecting the best keywords to target to improve your website’s search engine rankings. But it’s not just about stuffing your site with popular keywords. True optimisation requires a deep understanding of your business, audience, and competition.

Some important aspects of keyword optimisation include:

  • Keyword research and selection
  • On-page optimisation (placing keywords in titles, headings, content, etc.)
  • Content creation focused on target keywords
  • Building links with keyword-rich anchor text

Our Proven Keyword Optimisation Process

At Integral Media, we follow a meticulous 4-step process for keyword optimisation:

  1. Discover Your Business’s True Purpose: We dive deep to understand your unique value proposition.
  2. Highlight Your Most Valuable Offerings: We identify and target your most profitable products/services.
  3. Define Your Ideal Customer: Connecting with your target audience is key to effective optimisation.
  4. Optimise Your Customer Journey: We consider the full journey, from awareness to conversion.

By aligning your keyword strategy with your business goals, we drive not just more traffic, but the right traffic for your business.

Keyword Optimisation Case Studies

The proof is in the results. Take a look at what keyword optimisation has done for some of our clients:

  • ACE Audiology: 2,064% increase in organic keywords, 9x higher conversion rate
  • Biogone: 1,109% increase in page 1 ranked keywords, 1,876% increase in organic traffic

We optimised for long tail keywords like “hearing aid clinic” and “landfill biodegradable plastic” that drove qualified leads for these businesses.

Boost Keyword Optimisation with Integral Media

Ready to watch your organic search presence soar? Our team of Melbourne-based SEO experts is ready to craft a custom keyword optimisation strategy for your business.

Contact us today for a free consultation and website audit. Let’s discuss how we can take your business to the top of the search results, and beyond.