Introduction

  • Definition of technical SEO and its importance for website performance
  • Overview of how technical SEO supports content and off-page strategies

Website Speed Optimisation

  • The impact of page speed on user experience and SEO
  • Strategies for accelerating website load times, including compression and caching

Mobile-Friendliness

  • Importance of a mobile-responsive design for SEO
  • Tools and techniques for ensuring your website is mobile-friendly

Secure Sockets Layer (SSL) Implementation

  • Role of SSL in technical SEO and website security
  • Steps for migrating your website to HTTPS

Optimising Site Architecture and URL Structure

  • Best practices for a logical and SEO-friendly site architecture
  • Tips for creating descriptive, concise URLs

Implementing Schema Markup

  • Overview of schema markup and its SEO benefits
  • How to use schema to enhance your site’s visibility in search results

Enhancing Crawlablity and Indexability

  • Ensuring search engines can efficiently crawl and index your site
  • The role of robots.txt and XML sitemaps in directing crawlers

Avoiding Duplicate Content Issues

  • Strategies for identifying and resolving duplicate content
  • The use of canonical tags to indicate preferred URLs

Leveraging Browser Caching

  • Explanation of browser caching and its impact on site speed
  • How to configure caching policies for optimal performance

Optimising Images for SEO

  • Importance of image optimisation in technical SEO
  • Techniques for reducing image file sizes without compromising quality

Implementing AMP (Accelerated Mobile Pages)

  • Overview of AMP and its benefits for mobile SEO
  • Considerations for implementing AMP on your website

International SEO and Hreflang Tags

  • Strategies for targeting multiple countries and languages
  • How to use hreflang tags to manage content for diverse audiences

Monitoring Technical SEO Performance

  • Tools and resources for auditing your website’s technical SEO
  • Key metrics to track for ongoing technical SEO health

Conclusion

  • Recap of the crucial role of technical SEO in enhancing your website’s foundation
  • Encouragement to regularly review and improve technical SEO aspects for sustained online success