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Technical SEO: Enhancing Your Website’s Foundation in MelbournePim2024-03-11T21:08:55+10:00Introduction
- Definition of technical SEO and its importance for website performance
- Overview of how technical SEO supports content and off-page strategies
Website Speed Optimisation
- The impact of page speed on user experience and SEO
- Strategies for accelerating website load times, including compression and caching
Mobile-Friendliness
- Importance of a mobile-responsive design for SEO
- Tools and techniques for ensuring your website is mobile-friendly
Secure Sockets Layer (SSL) Implementation
- Role of SSL in technical SEO and website security
- Steps for migrating your website to HTTPS
Optimising Site Architecture and URL Structure
- Best practices for a logical and SEO-friendly site architecture
- Tips for creating descriptive, concise URLs
Implementing Schema Markup
- Overview of schema markup and its SEO benefits
- How to use schema to enhance your site’s visibility in search results
Enhancing Crawlablity and Indexability
- Ensuring search engines can efficiently crawl and index your site
- The role of robots.txt and XML sitemaps in directing crawlers
Avoiding Duplicate Content Issues
- Strategies for identifying and resolving duplicate content
- The use of canonical tags to indicate preferred URLs
Leveraging Browser Caching
- Explanation of browser caching and its impact on site speed
- How to configure caching policies for optimal performance
Optimising Images for SEO
- Importance of image optimisation in technical SEO
- Techniques for reducing image file sizes without compromising quality
Implementing AMP (Accelerated Mobile Pages)
- Overview of AMP and its benefits for mobile SEO
- Considerations for implementing AMP on your website
- Strategies for targeting multiple countries and languages
- How to use hreflang tags to manage content for diverse audiences
- Tools and resources for auditing your website’s technical SEO
- Key metrics to track for ongoing technical SEO health
Conclusion
- Recap of the crucial role of technical SEO in enhancing your website’s foundation
- Encouragement to regularly review and improve technical SEO aspects for sustained online success
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