Introduction

• Importance of website architecture and crawlability for SEO
• How these factors influence search engine indexing and user experience

Understanding Website Architecture

• Definition and components of effective website architecture
• The role of site hierarchy in navigation and SEO

Principles of SEO-Friendly Website Design

• Best practices for designing a website with SEO in mind
• Importance of a logical structure for enhancing user experience and crawlability

Improving Site Navigation

• Strategies for creating intuitive and SEO-friendly navigation
• The impact of breadcrumb navigation on SEO and user experience

The Role of Internal Linking

• Importance of internal linking in website architecture
• Best practices for using internal links to improve site crawlability and distribute page authority

Optimising URL Structure

• Characteristics of a clean, SEO-friendly URL structure
• Tips for creating descriptive and keyword-rich URLs

Leveraging Sitemaps for Better Indexation

• The difference between XML and HTML sitemaps and their purposes
• How sitemaps aid search engines in crawling and indexing your website

Utilising Robots.txt for Crawler Guidance

• Overview of robots.txt and how it directs search engine crawlers
• Best practices for configuring robots.txt to enhance site crawlability

Handling Duplicate Content Issues

• Strategies for avoiding and managing duplicate content
• The role of canonical tags in addressing duplicate content

Mobile Responsiveness and SEO

• The significance of mobile responsiveness in website architecture
• How mobile design influences crawlability and indexing

Speed Optimisation and Crawlability

• The impact of website speed on crawlability and user experience
• Tips for improving site speed to facilitate better indexing

Advanced Structured Data Implementation

• Enhancing site architecture with structured data for rich snippets
• The benefits of structured data for search visibility and crawlability

Auditing Your Site for Crawlability Issues

• Tools and techniques for conducting crawlability audits
• Identifying and fixing common crawlability issues

Conclusion

• Recap of the critical importance of website architecture and crawlability for SEO
• Encouragement to continuously evaluate and improve these aspects for optimal search engine visibility