Top Citation Sources: Where to Get Started with Building Citations
There are several types of citation sources that a business can use to get started with citation building. These sources can range from general directories, industry specific forums, social media platforms and review websites.
There’s great significance in researching and identifying the most relevant authoritative citation sources for your business’s industry and location.
Google My Business
Google My Business is a free tool provided by Google that allows businesses to manage their online presence across Google, including search results and Google Maps, by verifying and editing their business information, adding photos and videos, responding to customer reviews, seeing insights on customer interactions, creating and managing posts, and communicating with customers through messaging, which can increase their online visibility and attract more customers.
This is one of the most important citation sources for local businesses, as it provides information for Google Maps and Google search results.
Bing Places for Business
Similar to Google My Business, Bing Places for Business is a free service provided by Microsoft that enables businesses to manage their online presence on Bing, including search results and Bing Maps, by claiming and verifying their business listing, updating their business information, adding photos and videos, and responding to customer reviews to increase their visibility and attract more customers.
Apple Maps is a citation source that provides business information for Apple Maps and Siri searches, allowing businesses to display their contact information for free and control their online presence. By using Apple Maps Connect, businesses can build and validate their Apple Maps listing and ensure their information is accurate and up-to-date, which may improve their visibility and attract more customers.
The Yellow Pages is an online directory that provides businesses with a platform to list their contact information, including their name, address, phone number, website, and hours of operation.
By listing their business on the Yellow Pages, businesses can increase their online visibility and attract potential customers who are searching for their products or services. The Yellow Pages also offers advertising options for businesses to promote their brand and stand out from their competitors.
Citation management refers to the software and tools that help businesses manage their online SEO business citations across their various directories and platforms. These programs help businesses with modifying, updating and managing their business information across multiple channels and platforms from one single dashboard.
Citation management tools can also help businesses with identifying and correcting any inconsistencies in their citations which may affect their local search engine rankings.
Below are some examples of citation management tools:
- Local Search Rank Checker
- Moz Local (only covers the USA, UK, and Canada)
Monitoring Your Citations: Keeping Track of Your SEO Efforts and Results
Monitoring SEO citations and keeping track of all SEO efforts and results is important for a business as it helps to ensure that the business is accurately represented online and that prospective customers can easily source the business.
By monitoring your business’s citations, you are identifying and correcting any inaccuracies regarding your business information, like any of the NAP elements.
Tracking SEO results can determine which citation strategies are working for your business and which are not, allowing you to make the right adjustments to optimise your content and citations for better results. Ultimately leading to a boost in improving search engine rankings, website traffic and possible conversions for the business.
Here are some methods you can use to track and monitor your SEO citations:
Google Analytics can help you track website traffic, including where it comes from and which pages are the most popular. This information can help you identify areas for improvement and track the impact of your SEO efforts.
Google Search Console
Google Search Console can provide insights into how Google crawls and indexes your website. You can use this information to identify technical issues that may be affecting your SEO performance and track your website’s search engine rankings.
Keyword tracking tools can help you monitor your search engine rankings for targeted keywords and phrases. This information can help you optimise your content and track the effectiveness of your SEO efforts.
Conducting a Citation Audit: How to Identify and Fix Inaccuracies
A citation audit is a process of checking the accuracy and consistency of a business’s online citations across various directories and platforms. The goal of a citation audit is to identify any discrepancies, errors, or incomplete information in a business’s citations that may affect their local search engine rankings.
A citation audit involves gathering data on a business’s existing citations, comparing them to a standard list of information, identifying any errors or inconsistencies, and correcting or updating the information as needed.
The result of a citation audit is a complete and accurate set of citations that can improve a business’s online visibility and local search engine rankings.