Attract More Sales To Your Business With A Dandenong On-Site SEO Audit
Local SEO matters
A new study from Google found that 4 in 5 consumer use search engines to find local businesses. The study reveals that local searches are more likely to lead to store visits and sales than non-local searches. The results are significant especially for business owners that depend on local customers.
Which points to the importance of local SEO.
Poor site optimisation for local search means lower online visibility. Which means that your potential market is flocking to competing sites for products or services that your business could be providing instead. Driving targeted traffic to your pages from local search starts with a site audit.
The following is an overview of conducting a local SEO audit.
Dandenong Optimisation Starts With On-Page SEO
Google relies on complex algorithms to determine rankings based on relevance.
On-page SEO refers to all aspects of a given web page from content to titles and images. These are all factors that are completely within your control. Check all the following elements and make changes as necessary:
Titles should be written to include your target keywords and city name if applicable. This improves visibility of your pages in the search results.
H1 tags: H1 tags are essentially page headings which provide a quick content overview. Headers not improve page relevancy but is also another opportunity to engage your visitors.
Content for Visitors
The content should include your target keywords and provide value to your visitors. All instances of duplicate content should be immediately removed to avoid ranking penalties.
Using a clear information hierarchy in your page URLs helps search engines better deduce what the page is about. A good example may look something like: -.
ALT text: ALT text is a description embedded within images. Descriptions with relevant keywords should be written for each image.
On-page SEO is incredibly important. Conducting an audit allows you to identify issues that could be affecting your rankings such as duplicate content.
Check the Site on Mobile Devices
Users expect a mobile-friendly experience.
A study from Google on mobile usage found that 67% of users are more likely to make a purchase from a mobile-friendly site. And nearly half have said they feel frustrated when browsing a site that is not optimised for their device. The key takeaway is that mobile has become a critical component for every site.
The answer is with responsive design:
The site dynamically changes to provide an optimal viewing experience whether the user is browsing from a desktop, tablet or smartphone. Responsive design provides SEO advantages and is even Google’s recommended configuration
Start by using the Mobile-Friendly Test The tool even shows you how Googlebot views the page. If your site isn’t mobile-friendly, it absolutely needs to be a top priority as you could be losing potential customers.
Listed in Local Business Directories
Another opportunity to drive sales is with local business directories.
The most popular by far is Google My Business which puts your business details on Search, Maps, and Google+. To complete your registration, you will need to create a Google+ Local Business page and change the geo-target settings in your Google Webmaster Tools account to Australia. Make sure to optimise your listing so take the time to do the following:
- Verify your listing
- Include your address and phone number
- Upload multiple photos
The process is fairly straightforward and you only need to do it once. But be sure to update your profile as necessary and respond to customer reviews.
Other popular local directories to consider creating profiles on include:
- Yellow Pages
Double check that all the information is consistent and correct with each other.
- Review Your Site Link Profile
- Not all links are created equal
And having too many low quality links from spammy sources can actually harm your rankings. Which is why cleaning up your link profile is always a good idea as your site could be a victim of negative SEO
Start by conducting a link audit. Use tools such as Open Site Explorer or Ahrefs to view
links that are pointing to your pages:
Links should be from relevant sources and with varying anchor text. You can clean your link profile by contacting webmasters directly to request removal or by using the Disavow tool for questionable links. As algorithms become more sophisticated, auditing your links is strongly advised.
Check Social Media
Social media is a powerful way to grow your business and increase brand awareness.
A surprising statistic reveals that 9 million Australians visit Facebook every day. Other popular platforms include Twitter and Google+ which can be leveraged to reach more local customers and ultimately close more sales. But just having an account is not enough to generate measurable results to your profile.
This is where an audit comes in. Check your profiles and answer the following questions:
- How many followers do you have?
- How active is the account?
- Do the posts actually provide value?
- Do the profiles have an engaging cover image?
- Are there links pointing back to the main site?
- Is all the business information accurate?
The answers will be beneficial when forming your own social media strategy.
Platforms such as Facebook and Twitter shouldn’t be as seen primarily for customer acquisition. Instead, look at them as another channel to build brand loyalty and a community of followers. This means contributing valuable content to your market and continuously reaching out.
A local SEO audit can reveal new opportunities to attract local customers.
Start by examining on-page factors from title tags to content. Then ensure your site has a mobile-friendly design as you risk alienating visitors with a poor user experience. Keep all information up to date on all major local directories especially on Google My Business. Cleaning up your link profile is also strongly recommended to avoid any ranking penalties in the future.
Taking these steps will have a considerable impact on your bottom line.
Is your site not performing as well as you want it to? We can help. Contact us today to request a marketing consultation with our team. We work closely with you at every step to develop and implement proven digital marketing strategies for your business.