Integral‘s SEO Service for Hotels
Are you in need of one of the best top-performing hotel SEO agencies? If it’s online visibility you’re after, or want to see growth in organic digital traffic that will boost your hotel’s business through search rankings, then search engine optimisation (SEO) is just the digital media strategy you need to take your business to the next level.
SEO strategy for hotels is a critical key point in digital marketing. With it, you may feel like your business is safe from an endless sea of hotel competitors. Whether your business is a chain of large resorts or a boutique city hotel with apartments, SEO is crucial in growing your hotel business. Implementing an SEO strategy from a valued digital marketing agency will assist you in increasing brand awareness and promoting your hotel to organic traffic who are in need of your services.
By integrating search engine optimisation tactics through every aspect of your website, your business can ultimately attract more online traffic. Our hotel SEO strategies are the best for growing and boosting your hotel website through a technical SEO strategy and custom search engine optimisation, which will then enhance organic traffic to your site.
Testimonials
I can’t recommend Alex and the team enough. They really do take the time to make sure their clients are looked after and customise everything for your needs. They’ve produced amazing results for us and we love working with them.
The Team at Integral Media are AMAZING!!!!!!. So responsive, so helpful. Nothing is ever too hard for them to work out.
Have been working with Alex over the last 8 years and it is fantastic to have a company like IM and a professional in Alex that is always looking to better our business. Could not recommend them more highly. Thanks for taking our business to the next level.
What is SEO for Hotel Business?
In the hotel industry, SEO is used to increase a hotel website’s exposure and rating on search engine results pages (SERPs). This is crucial because when people start to look at booking to stay at a hotel, in a specific region or city, they are more inclined to book with a hotel that shows up high in the search results over one that doesn’t.
A hotel may enhance its chances of appearing higher in search engine results by adopting SEO tactics such as improving website content and structure, containing relevant keywords, developing backlinks from credible sources, and ensuring the website is mobile-friendly.
In particular, SEO may benefit hotels by focusing on hotel SEO keywords and relevant phrases that prospective customers would use when undertaking a google search when looking for accommodation, such as “the best hotels near me,” “luxury hotel in Melbourne,” or “pet-friendly hotels.” Using keyword research tools like this can help hotels attract more guests and drive an increase in bookings.
How Will SEO Help My Hotel Website Performance?
SEO should be a major aspect of your overall digital advertising strategy when it comes to gaining website traffic for a hotel website. The technique of increasing a website’s exposure in search engines through organic search results is known as search engine optimisation or SEO.
By investing in one of the best hotel SEO agencies from a qualified digital marketing firm, you can ensure that your custom hotel SEO strategy will support and benefit your hotel’s overall digital presence and business goals.
How To Improve Hotel SEO?
There are various areas of digital advertising strategies that you can employ to improve your hotel’s exposure in search engines:
How to Generate Traffic to your Hotel
Your SEO company will analyse, monitor and track your hotel’s SEO digital performance through various reporting programmes and software:
Local SEO for Hotels
Local SEO is an important digital marketing process of enhancing a company’s online visibility to bring in more visitors, leads, and sales via local search results. Whether it’s local SEO for hotels across the entirety of Australia or for a certain city like Melbourne, using local search engine optimisation strategies will greatly benefit your hotel business.
Local SEO is an important digital marketing process of enhancing a company’s online visibility to bring in more visitors, leads, and sales via local search results. Whether it’s local SEO for hotels across the entirety of Australia or for a certain city like Melbourne, using local search engine optimisation strategies will greatly benefit your hotel business.
For example, if someone were to search for “hotels near me” a list of local nearby hotels in the area will be generated. This is especially important for hotels since a lot of prospective holiday and business trip travellers will search for nearby hotels in the area they are planning on staying.
There are three specific ranking factors that determine the search results in a local SEO:
Relevance: How well does your company match the user’s search?
Distance: How far are your services from where the user is located?
Prominence: How well-known is the company or how much confidence is there in it?
The Benefits of Using Local SEO for Hotels
Targeted Traffic
Local SEO ensures that hotel websites draw in targeted audiences searching for nearby hotels through their search engines. Resorts, boutique apartments or hotels could increase their appearance in local search results by using relevant keywords when optimising your site’s presence online when using an SEO agency.
Increase your Visibility in Search Engines
By appearing in local search results, hotels can increase their visibility and reach more potential customers, ensuring they stand out from the competition and can ultimately attract more bookings for hotel rooms by their guests. Hotels competing against online travel agencies and booking sites should invest in SEO for hotels to increase their online presence and conversions.
Gain Greater Credibility
Through the best applied local SEO efforts, a hotel company can gain a trustworthy reputation in their local area, which is important for smaller chain hotels or charming boutique apartments when a website visitor interacts with your page’s content.
Competitive Advantage
Hotels may perform better than their competition by appearing more frequently in search results by optimising their online profile for local search results.
How Much Does a Hotel SEO Company Charge?
Depending on the scope of the project, the size of the hotel business and the level of competition in the market, SEO costs can vary. Based on the digital marketing agency selected to perform your SEO strategies can also impact the costs involved.
The average money spent towards SEO services in Australia ranges between an hourly cost of $74.00 AUD – $200.00 AUD.
Using Integral Media As Your Hotel SEO Agency?
It’s important to choose the best search engine optimisation company that knows and understands the hotel industry and can provide both SEO strategy and results for your website and business goals.
Experienced Professional SEO Consultants
Integral Media can help you optimise content for specific keywords related to the area and geographic location of your hotel or resort in Australia. Integral Media has the best professional and successful experience in delivering SEO success across a range of industries.
This includes using keyword research and optimised content marketing to increase the performance of your hotel website’s traffic. Our digital marketing firm has proven the best success in link building, content creation, strategy and local SEO services.
Using these SEO strategies, Integral Media can deliver:
- An increase in your website visitors
- Obtain a higher ranking through online search engine results
- Gain long-term success through a visible business profile
- Increase your business in your local search with local SEO
Melbourne SEO Case Study & Ranking Examples
Over a period of one year, we improved the number of optimised landing pages our client has. Filling gaps between Search User Habits and Quality Content in their niche. Part of the final optimisation is to make sure that Googlebot understands the content. This kind of SEO is very well suited for most types of small business in with their individual industries.
We can say this project was a success with now over 70k of traffic per month.
Main people involved in this campaign.
- Writer
- SEO expert
- Business Owner
Get in Touch
At Integral Media, we take great satisfaction in building the best ongoing relationships with our clients, providing the greatest SEO services to you.
Contact us and get in touch with our SEO experts at Integral Media today.
Digital Marketing Services:
Stand out and gain more customers with Integral Media. We exist to help businesses grow by bringing transparency and accountability to digital marketing.
SEO Services For Businesses:
Integral Media’s Search Engine Optimisation (SEO) services can help you manage and grow your business, with our tailored, knowledgeable SEO strategy aimed to enhance your search engine rankings.
Where We Offer Our Services:
If you’re looking for the best local SEO services, we can help. Integral Media understands the importance of effective SEO in Australia, bringing your website up the search engine rankings, to earn valuable traffic to your website, and attract more clients.