SEO for Hotels – Best SEO Company

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SEO for Hotels – Integral Media

We’ve been doing this for 10 years. Our standard 57 step SEO process works every time.

Get Started

Integral‘s SEO Service for Hotels

Are you in need of one of the best top-performing hotel SEO agencies? If it’s online visibility you’re after, or want to see growth in organic digital traffic that will boost your hotel’s business through search rankings, then search engine optimisation (SEO) is just the digital media strategy you need to take your business to the next level.

SEO strategy for hotels is a critical key point in digital marketing. With it, you may feel like your business is safe from an endless sea of hotel competitors. Whether your business is a chain of large resorts or a boutique city hotel with apartments, SEO is crucial in growing your hotel business. Implementing an SEO strategy from a valued digital marketing agency will assist you in increasing brand awareness and promoting your hotel to organic traffic who are in need of your services.

By integrating search engine optimisation tactics through every aspect of your website, your business can ultimately attract more online traffic. Our hotel SEO strategies are the best for growing and boosting your hotel website through a technical SEO strategy and custom search engine optimisation, which will then enhance organic traffic to your site.

Testimonials

I can’t recommend Alex and the team enough. They really do take the time to make sure their clients are looked after and customise everything for your needs. They’ve produced amazing results for us and we love working with them.

Dion

The Team at Integral Media are AMAZING!!!!!!. So responsive, so helpful. Nothing is ever too hard for them to work out.

Vanessa

Have been working with Alex over the last 8 years and it is fantastic to have a company like IM and a professional in Alex that is always looking to better our business. Could not recommend them more highly. Thanks for taking our business to the next level.

Travis

What is SEO for Hotel Business?

In the hotel industry, SEO is used to increase a hotel website’s exposure and rating on search engine results pages (SERPs). This is crucial because when people start to look at booking to stay at a hotel, in a specific region or city, they are more inclined to book with a hotel that shows up high in the search results over one that doesn’t.

A hotel may enhance its chances of appearing higher in search engine results by adopting SEO tactics such as improving website content and structure, containing relevant keywords, developing backlinks from credible sources, and ensuring the website is mobile-friendly.

In particular, SEO may benefit hotels by focusing on hotel SEO keywords and relevant phrases that prospective customers would use when undertaking a google search when looking for accommodation, such as “the best hotels near me,” “luxury hotel in Melbourne,” or “pet-friendly hotels.” Using keyword research tools like this can help hotels attract more guests and drive an increase in bookings.

How Will SEO Help My Hotel Website Performance?

SEO should be a major aspect of your overall digital advertising strategy when it comes to gaining website traffic for a hotel website. The technique of increasing a website’s exposure in search engines through organic search results is known as search engine optimisation or SEO.

By investing in one of the best hotel SEO agencies from a qualified digital marketing firm, you can ensure that your custom hotel SEO strategy will support and benefit your hotel’s overall digital presence and business goals.

How To Improve Hotel SEO?

There are various areas of digital advertising strategies that you can employ to improve your hotel’s exposure in search engines:

Hotel SEO Keyword Research

Determine the hotel terms, phrases and keywords that prospective travellers will likely use to search hotels in your location. Implement these terms in the page titles, meta description, headers, and body text of your website.

Optimised Website Structure

Ensure that your hotel website has a clear hierarchy of pages, is easy to browse, and is well-structured. This makes your site easier for search engines to crawl and index your site.

Ensure Link Building and Quality Backlinks

Building links to your website from other websites is known as link building, and it is seen as a crucial SEO tactic. The credibility and legitimacy of your website may be enhanced with high-quality backlinks from reliable websites. This is a key element of SEO as it increases your site’s credibility and trust among competitors in the field. Having connections from other sites makes your website appear dependable, trustworthy, and helpful.

Provide useful, high-quality content that benefits your guests. These can include articles from blogs, guides to specific locations, and other resources that assist tourists in organising travel plans.

Mobile Friendly Website Optimisation

Ensure your hotel website is optimised for mobile users too. Now more than ever, mobile devices are being used by more people when searching for accommodation and hotel information. Ensure your website has a responsive design and is mobile-friendly to cater to this demographic of potential guests.

How to Generate Traffic to your Hotel

Your SEO company will analyse, monitor and track your hotel’s SEO digital performance through various reporting programmes and software:

With an experienced and competent SEO agency like ours, you may receive detailed insights into the success of your SEO campaigns. This data could be gathered into regular reports that describe and assess the results of your strategies and advertising. We may track the performance of your website using Google Analytics, Ahrefs and much more. These are excellent tools for determining areas that may need modification or those that are performing successfully.

Technical SEO Optimisation and Site Audits

Your SEO specialists may note if there are any issues that could potentially harm the SEO performance of your site, including broken internal links, external links or duplicate pages or content, by conducting site audits. When audits are finished, technical optimisation is commenced to assist manage any arising issues. This verifies that by enhancing your site’s performance and mobile responsiveness, your website will adhere to search engine standards.

Local SEO for Hotels

Local SEO is an important digital marketing process of enhancing a company’s online visibility to bring in more visitors, leads, and sales via local search results. Whether it’s local SEO for hotels across the entirety of Australia or for a certain city like Melbourne, using local search engine optimisation strategies will greatly benefit your hotel business.

For example, if someone were to search for “hotels near me” a list of local nearby hotels in the area will be generated. This is especially important for hotels since a lot of prospective holiday and business trip travellers will search for nearby hotels in the area they are planning on staying.

There are three specific ranking factors that determine the search results in a local SEO:

Relevance: How well does your company match the user’s search?

Distance: How far are your services from where the user is located?

Prominence: How well-known is the company or how much confidence is there in it?

The Benefits of Using Local SEO for Hotels

Targeted Traffic

Local SEO ensures that hotel websites draw in targeted audiences searching for nearby hotels through their search engines. Resorts, boutique apartments or hotels could increase their appearance in local search results by using relevant keywords when optimising your site’s presence online when using an SEO agency.

Increase your Visibility in Search Engines

By appearing in local search results, hotels can increase their visibility and reach more potential customers, ensuring they stand out from the competition and can ultimately attract more bookings for hotel rooms by their guests. Hotels competing against online travel agencies and booking sites should invest in SEO for hotels to increase their online presence and conversions.

Gain Greater Credibility

Through the best applied local SEO efforts, a hotel company can gain a trustworthy reputation in their local area, which is important for smaller chain hotels or charming boutique apartments when a website visitor interacts with your page’s content.

Competitive Advantage

Hotels may perform better than their competition by appearing more frequently in search results by optimising their online profile for local search results.

How Much Does a Hotel SEO Company Charge?

Depending on the scope of the project, the size of the hotel business and the level of competition in the market, SEO costs can vary. Based on the digital marketing agency selected to perform your SEO strategies can also impact the costs involved.

The average money spent towards SEO services in Australia ranges between an hourly cost of $74.00 AUD – $200.00 AUD.

Using Integral Media As Your Hotel SEO Agency?

It’s important to choose the best search engine optimisation company that knows and understands the hotel industry and can provide both SEO strategy and results for your website and business goals.

Experienced Professional SEO Consultants

Integral Media can help you optimise content for specific keywords related to the area and geographic location of your hotel or resort in Australia. Integral Media has the best professional and successful experience in delivering SEO success across a range of industries.

This includes using keyword research and optimised content marketing to increase the performance of your hotel website’s traffic. Our digital marketing firm has proven the best success in link building, content creation, strategy and local SEO services.

Using these SEO strategies, Integral Media can deliver:

An increase in your website visitors
Obtain a higher ranking through online search engine results
Gain long-term success through a visible business profile
Increase your business in your local search with local SEO

Melbourne SEO Case Study & Ranking Examples

Over a period of one year, we improved the number of optimised landing pages our client has. Filling gaps between Search User Habits and Quality Content in their niche. Part of the final optimisation is to make sure that Googlebot understands the content. This kind of SEO is very well suited for most types of small business in with their individual industries.

We can say this project was a success with now over 70k of traffic per month.

Main people involved in this campaign.

Writer
SEO expert
Business Owner

Get in Touch

At Integral Media, we take great satisfaction in building the best ongoing relationships with our clients, providing the greatest SEO services to you.

Driving performance for one of Victoria’s largest private hospital groups.

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Google Rating

5.0

Based on 25 reviews

Always helpful and supportive

Geckocampers Slideon C.

We've been very happy with Integral Media since working with them in 2019. Our web results in 2023 are more than 20% higher compared to equivalent periods prior to working with Integral, where we were working with another generic SEO company. The standouts for Integral Media are competency, values, a sense of urgency and high standards.

Wayne Z.

You will not find a more professional company! Alex, Dane and the team at Integral are knowledgeable, friendly, efficient and a pleasure to work with. Would absolutely recommend to anyone!

Leonie Gurr (.

Friendly, great communication and brilliant at what they do!Working with Integral has boosted our search rankings tenfold and they've only just begun to work their magic. We couldn't be happier with the work they've done for us. I highly recommend engaging Integral Media. Thanks Alex and Co!

Aliya C.

I highly recommend Integral Media for their exceptional SEO services. Their team is professional, knowledgeable, and dedicated to delivering results. They took the time to understand my business and developed a comprehensive strategy that has led to significant improvements in our search engine rankings. What sets Integral Media apart is their ongoing communication and collaboration, which makes me confident in the results they deliver. They are an exceptional partner for anyone looking to improve their online presence.

David C.

Very honest, easygoing and transparent. Low costs and helpful. Would recommend.

Anna Y.

I have worked closely with the team at Integral Media over the last 12 months, and have been super impressed with their professionalism and obsession with providing great service and solutions for their clients.This team gets results!

David W.

I've been working with Integral media for a few years now, the team are always great to deal with and are super professional.The IM Team would be ideal if you're looking to grow your business & online presence.

Abs B

When I first met with Alex, I didn't think there'd be much of a market left for my business. I was unsure if people were still interested in buying models/wooden ships/spaceships etc., whether competition was too high, or whether the industry was simply not growing.However, Integral Media proved otherwise and showed that all I needed was better online presence for my customers to come to me. Integral Media mapped out a clear plan that had my website ranking on page one within a few months! Since then, Models and Hobbies 4U has not stopped.Our online orders have grown so much and we're busily fulfilling orders, day in and day out, as my Facebook Page will testify . Alex and the team have been super helpful and I could not recommend their services enough. Thanks Integral Media! .... Let's continue to grow rapidly together !!!

chris H.

I highly recommend Integral Media SEO as reputable digital marketing specialists and a truly fantastic team. I have worked for them as SEO content writer, and it was an enjoyable work environment teeming with high-quality professional, creative, friendly and efficient people. The experience at Integral Media has helped me to develop new skills, broaden my knowledge and improve my CV.

Ivana S.

Awesome company. Highly recommend their work. I've been partnering with Alex for 5 years now and have the highest respect for the team at Integral Media. After 18 years working in Digital Marketing its refreshing to meet a company that delivers. They are the real deal.

Kym W.

I have found their service exceptional. Their approach to the whole travel experience is innovating and look forward to using AirRentalz services in the future.

AirRentalz A.

It's been an absolute pleasure working with Integral Media! They've produced incredibly well-researched articles for Shaping Change, a consultancy firm in the field of human resources, which has given our content strategy an excellent boost. I highly recommend their work!

L V

Great blogsJay ManganoDevrite Homes of Distinction

Jay M.

I use Integral Media to supply blog posts for my website. They arrange excellent well written articles to keep my website relevant. This is something I don't get the time for myself. We specialise in energy assessments for residential and commercial buildings.

GREENHIVE E.

Exclusive Steel Homes Pty Ltd have been extremely happy with the results Integral Media have provided to us. Highly recommend.

Exclusive Steel H.

Thanks to the team for their assistance with our latest blog post for Atelier Wealth - much appreciated!

Aaron C.

Alex and the team at IM have been a pleasure to deal with. Nothing is ever too much trouble and they provide a high quality service at a very competitive price. The website they put together for us is fantastic and is very easy for us to update ourselves which was important for us. Would highly recommend them.

Kate M.

I can't recommend Alex and the team enough. They really do take the time to make sure their clients are looked after and customise everything for your needs. They've produced amazing results for us and we love working with them.

Dion Van de K.

It has been an absolute pleasure working with Alex and Integral Media. They take the time to get to know you and the organisation and really make you feel valued. Plus - they're fantastic at what they do! Thanks team!

Louisa M.

The Team at Integral Media are AMAZING!!!!!!. So responsive, so helpful. Nothing is ever too hard for them to work out. They provide me with such peace of mind that not only are my clients needs taken care of, but they are always there to answer any of my calls/countless questions and lack of technical know how. Can't recommend them enough, they make my life sooooo much easier. Thank you!!!!!!!!

Vanessa T.

Have been working with Alex over the last 8 years and it is fantastic to have a company like IM and a professional in Alex that is always looking to better our business. Could not recommend them more highly. Thanks for taking our business to the next level.

Travis T.

We've just started using Integral Media's services for our family owned Locksmith business.Alex has been an absolute superstar to date, so much knowledge and incredibly prompt and generous with his time.He has helped build our new website and is now helping us with all our back stage SEO.Awesome job guys!!

Cassandra L.

OUR SERVICES

Digital Marketing Services:

Stand out and gain more customers with Integral Media. We exist to help businesses grow by bringing transparency and accountability to digital marketing.

SEO Services

SEO Consulting Services

Local SEO Services

Content Marketing Services

PPC Services

Web Development Services

INDUSTRIES WE WORK WITH

SEO Services For Businesses:

Integral Media’s Search Engine Optimisation (SEO) services can help you manage and grow your business, with our tailored, knowledgeable SEO strategy aimed to enhance your search engine rankings.

AUSTRALIAN DIGITAL MARKETING

Where We Offer Our Services:

If you’re looking for the best local SEO services, we can help. Integral Media understands the importance of effective SEO in Australia, bringing your website up the search engine rankings, to earn valuable traffic to your website, and attract more clients.