The Best SEO Services for Plastic Surgeons in Australia

We’ve been doing this for over 10 years.
Our standard 57 step SEO process works every time.

The Best SEO Services for Plastic Surgeons in Australia

We’ve been doing this for 10 years. Our standard 57 step SEO process works every time.

Integral‘s SEO Service for Plastic Surgery Websites

Nearly 4 out of 5 people use the Internet on a regular basis, and most of them employ search engines. Google is the search engine which is used most often and is thus very important to increase the presence of your cosmetic surgery company on the web as it has about 91% of the share of the market. Read on to find out more about how Integral media can offer you high quality SEO services for plastic surgeons.

SEO Melbourne


I can’t recommend Alex and the team enough. They really do take the time to make sure their clients are looked after and customise everything for your needs. They’ve produced amazing results for us and we love working with them.


The Team at Integral Media are AMAZING!!!!!!. So responsive, so helpful. Nothing is ever too hard for them to work out.


Have been working with Alex over the last 8 years and it is fantastic to have a company like IM and a professional in Alex that is always looking to better our business. Could not recommend them more highly. Thanks for taking our business to the next level.


Good SEO Is Extremely Important to Plastic Surgeons

Cosmetic surgeon SEO services offer more potential in a local area than any other kind of marketing. If a business achieves a good rank in Google searches, all traffic coming in from that source is essentially free. Other forms of marketing are more costly than the free digital traffic obtained from plastic surgery SEO services. This is particularly beneficial to doctors of all types.

Potential clients will pay a lot of attention to the top search results in Google. More traditional methods in the marketing industry have become obsolete and cumbersome. Potential patients tend to make their choice of cosmetic surgery doctors from the ones that appear at the top of the rankings. If you are able to achieve the top position, you will have cosmetic surgery patients approaching you automatically.

We offer plastic surgeons our special proprietary process that will build your business as an authoritative hero brand. The authority of your business on the web derives from how your company website will be seen by Google as more important than the competitors in your area. This will mean that your website will become more and more visible on the web until it reaches the peak of organic search results.

Once this goal has been achieved, we take steps to solidify your position and keep it at the top for the long term. Your local plastic surgery business can also be posted on the Google map at the top of the page, giving you two authoritative spots at once. Phone calls will come into your office as a result of your placement on Google maps and your placement on the search engine results.

Plastic Surgeons SEO on Search Result Page

Selecting the Right Keyword for A Plastic Surgery Website

Next we will work together to choose appropriate keywords and combinations that suit your specialty and focus. We will use sophisticated analysis tools and filters to determine search volume. This will determine the keyword sets and phrases that will serve as a template for the work.

People in the medical profession are often found online using a local reference (for example, plastic surgeon Melbourne) because patients want to find a local doctor. We therefore are very careful in optimising your website with keywords and combinations that will gain visibility for your cosmetic surgery website in your region. We are specialists in SEO for plastic surgeons in your local area!

On-page Optimisation Quality Plastic Surgeon Content

We will improve the technical aspects of your on page optimisation by reducing loading times and optimising images, as well as optimising the content using your keywords and the search patterns of your potential patients. Patients who need medical attention want reassurance that they are being well taken care of by someone who keeps them well informed. Providing top quality relevant information can create value for your potential clients and will also be ranked more highly by Google. We also maintain your metadata, create suitable headings and internal links, provide titles for your images, and provide other technical work.

These days more people are using their mobile devices to perform digital searches. Therefore it is essential that the pages present well when viewed on a mobile device so that potential clients do not exit the site prematurely.

By focusing on these on-page optimisation practices, a digital marketing agency can help a plastic surgeon’s website gain better visibility in search engines, attract relevant traffic, and provide a more engaging experience to potential patients.

Local SEO Strategies for Plastic Surgeons

Local SEO allows plastic surgeons to target and reach their local audience more effectively. With local search optimisation, you can improve your visibility in local search results, increase website traffic, and ultimately generate more qualified leads from people in your area who are actively seeking your services.

Optimising Google My Business (GMB) Listing

Google My Business is a powerful tool for local businesses, including plastic surgeons. To optimise your GMB listing:

  • Claim ownership of your GMB profile and ensure that all information is accurate.
  • Include your practice name, address, phone number, website URL, business hours, and the types of plastic surgery services you offer.
  • High-quality images of your clinic, staff, and before/after results can build trust and attract potential patients.
  • Positive reviews on your GMB listing from your plastic surgery patients can boost your credibility and attract more patients.

Getting Positive Patient Reviews

Positive reviews play a significant role in local SEO and reputation management. Encourage satisfied patients to leave reviews on your Google My Business page or other review platforms. Respond to reviews, both positive and negative, in a professional and courteous manner to show your commitment to patient satisfaction.

NAP (Name, Address, Phone) Consistency

Consistency in your business name, address, and phone number across all online platforms is crucial for local SEO. This consistency helps search engines associate your practice with specific locations and improves your chances of appearing in local search results. Ensure that your NAP information is consistent on your website, GMB listing, social media profiles, and other directories.

Local Citations and <Directories

Getting listed in reputable local directories and citation websites can boost your local SEO efforts. Ensure that your practice is listed accurately and consistently in local directories, such as Yelp, Healthgrades, and Vitals. These listings provide additional online exposure and improve your credibility with search engines.

Off-page Optimisation
Reviews and Comments on Plastic Surgeon Experiences

Off page optimisation is the major part of the project and will involve networking your site with social media and authoritative websites. When search engines find other sites linking to yours, they see the links as recommendations. When you have more recommendations from important sites, you gain more authority with Google. However, the quality of the recommended sites and their relevance to your topic is more important than quantity. We therefore spend a lot of time conducting research on relevant sites and pages that will give you valuable links to improve the authoritativeness of your website.

Plastic Surgeon SEO Workflow

The first step is for our agency to analyse and evaluate your business and your website, starting with completion of the discovery form. Our agency will also examine your competitors as we gain a deeper understanding of your business situation and the potential for growth in your area.

A comprehensive SEO workflow for plastic surgery practices involves several key steps to improve online visibility and attract targeted patients. Here’s how each aspect fits into the process:

Backlinks are links from other websites that point to your plastic surgeon’s website. They are crucial for SEO as they indicate to search engines that your site is authoritative and trustworthy. To create high-quality backlinks:

  • Develop valuable and shareable content that other websites would want to link to.
  • Reach out to relevant and authoritative websites in the healthcare industry for guest posting opportunities or partnerships.
  • Utilise PR and outreach strategies to get coverage on reputable websites and publications.
  • Avoid low-quality link-building tactics, as they can harm your website’s reputation.

Content Marketing for Plastic Surgeons

Content marketing is a fundamental part of an SEO strategy. By creating valuable and informative content, you can engage your target audience and improve search engine rankings. For content marketing:

  • Identify relevant topics and keywords that potential patients search for.
  • Create blog posts, articles, and website content that address common questions and concerns related to plastic surgery.
  • Share educational content about various procedures and the benefits of choosing a skilled plastic surgeon.
  • Focus on providing value and building trust with your audience.

Blogging and SEO Benefits

Blogging is an effective way to regularly update your website with fresh, relevant content, which search engines favour. Benefits of blogging for SEO:

  • Increases the frequency of indexed pages on your website.
  • Provides opportunities to target long-tail keywords and niche topics.
  • Drives organic traffic to your website.
  • Improves user engagement and time spent on the site.

UtilisingInfographics and Video

Infographics and videos are engaging visual formats that can complement your content marketing efforts and enhance user experience. For SEO:

  • Create infographics that present complex information in an easily digestible format.
  • Produce videos that showcase procedures, patient testimonials, or educational content.
  • Optimise the titles, descriptions, and tags for videos to improve visibility on platforms like YouTube.

By following this SEO workflow, your plastic surgery practice can build a strong online presence, increase website’s visibility, and attract more qualified leads. It’s essential to regularly monitor performance, analyse data, and make data-driven adjustments to ensure the SEO strategy remains effective and competitive in the ever-changing digital landscape.

Mobile-Friendly and User Experience Optimisation

Link building and backlinks play a critical role in SEO, acting as endorsements that boost a website’s credibility and authority. For small businesses, earning high-quality backlinks requires creating valuable content, engaging in guest posting, and building relationships with other sites, local influencers and partners.

Sharing content on social media can also enhance off-page SEO by increasing visibility and encouraging others to link back to the website. With these strategies, small businesses can improve their search engine rankings, gain online visibility, and establish their reputation in the digital landscape.

Responsive Web Design for Plastic Surgeons

Responsive web design is a technique that ensures a website adapts and displays correctly on various screen sizes and devices, including desktops, tablets, and smartphones. For plastic surgeons, a responsive design ensures that potential patients can access essential information, view before/after photos, and contact the practice easily, regardless of the device they use.

Page Loading Speed and SEO

Page loading speed is a critical factor for both user experience and SEO. Slow-loading pages can lead to higher bounce rates and lower user satisfaction. Search engines, including Google, prioritise websites with faster loading times, as it enhances user experience. To improve page loading speed:

  • Optimise images and videos to reduce file sizes.
  • Minimise HTTP requests by combining files, leveraging browser caching, and using compression techniques.
  • Choose a reliable and fast web hosting provider.

Improving User Experience on the Website

Providing a positive user experience is essential for any plastic surgeon’s website. By enhancing user experience, you can increase engagement and conversion rates. Key aspects to consider include:

  • Intuitive navigation: Ensure easy and logical navigation, allowing users to find information quickly.
  • Clear and organised content: Present information in a well-structured manner, using headings, bullet points, and concise paragraphs.
  • Mobile-friendly layout: Optimise the website for mobile users, considering touch-friendly buttons and easy access to essential information.
  • Trust signals: Display professional certifications, before/after photos, patient testimonials, and clear contact information to build trust with visitors.

Implementing Call-to-Action (CTA) Elements

CTAs guide website visitors to take specific actions, such as scheduling plastic surgery procedures or contacting the plastic surgeon’s office. Effective CTAs are strategically placed, easily visible, and use persuasive language. Examples of CTAs for plastic surgeons include “Schedule a Consultation,” “Contact Us Today,” or “Learn More About Our Plastic Surgery Practice.”

Ethical SEO Practices for Plastic Surgeons

Ethical SEO practices are crucial for plastic surgery practices to maintain a positive reputation, comply with local guidelines, and provide a trustworthy experience for prospective patients. Here are key considerations for ethical SEO in Australia:

Understanding White-Hat vs. Black-Hat SEO

White-hat SEO involves using ethical and legitimate strategies to improve online visibility, while black-hat SEO employs deceptive techniques that may violate Australian guidelines. As a qualified medical practice in Australia, it is essential to follow white-hat SEO practices, focusing on quality content and user experience.

AvoidingSEO Penalties and Pitfalls

To prevent penalties from engines like Google search , steer clear of black-hat SEO tactics:

  • Do not engage in keyword stuffing or overusing keywords unnaturally.
  • Avoid using hidden text or links that may deceive search engines.
  • Refrain from participating in link schemes or buying low-quality backlinks.
  • Ensure your content is original and not duplicated from other sources.

Building a Sustainable SEO Strategy

To prevent penalties from engines like Google search , steer clear of black-hat SEO tactics:

  • Do not engage in keyword stuffing or overusing keywords unnaturally.
  • Avoid using hidden text or links that may deceive search engines.
  • Refrain from participating in link schemes or buying low-quality backlinks.
  • Ensure your content is original and not duplicated from other sources.

Patient Privacy and Ethical Considerations

In Australia, patient privacy is of utmost importance. As a plastic surgeon, it is vital to:

  • Obtain explicit consent from patients before using their personal information, testimonials, or before/after photos on the website or in marketing materials.
  • Protect patient identities and sensitive information at all times.
  • Avoid using misleading or exaggerated claims in marketing that could misinform or deceive potential patients.

Melbourne SEO Case Study & Ranking Examples

Over a period of one year, we improved the number of optimised landing pages our client has. Filling gaps between Search User Habits and Quality Content in their niche. Part of the final optimisation is to make sure that Googlebot understands the content. This kind of SEO is very well suited for most types of small business in with their individual industries.

We can say this project was a success with now over 70k of traffic per month.

Main people involved in this campaign.

  • Writer
  • SEO expert
  • Business Owner

Partnering with Integral Media for SEO For Plastic Surgeons

At Integral Media, we are dedicated to providing professional SEO services that are tailored to the specific needs of plastic surgeons. As a leading SEO agency for plastic surgeons, our comprehensive approach is designed to elevate your online presence, attract qualified patients, and foster sustainable growth for your practice. We take the time to understand your goals and target audience, creating a customised SEO strategy that aligns with your specific objectives.

Partnering with us to optimise your plastic surgery website  means gaining access to transparent reporting and analytics. You can track the measurable ROI of our strategies and witness the tangible impact of our efforts on your practice’s growth. If you’re ready to start your plastic surgery SEO campaign, reach out to us today.

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Google Rating
Based on 25 reviews

Always helpful and supportive
Geckocampers Slideon C.
We've been very happy with Integral Media since working with them in 2019. Our web results in 2023 are more than 20% higher compared to equivalent periods prior to working with Integral, where we were working with another generic SEO company. The standouts for Integral Media are competency, values, a sense of urgency and high standards.
Wayne Z.
You will not find a more professional company! Alex, Dane and the team at Integral are knowledgeable, friendly, efficient and a pleasure to work with. Would absolutely recommend to anyone!
Leonie Gurr (.
Friendly, great communication and brilliant at what they do!Working with Integral has boosted our search rankings tenfold and they've only just begun to work their magic. We couldn't be happier with the work they've done for us. I highly recommend engaging Integral Media. Thanks Alex and Co!
Aliya C.
I highly recommend Integral Media for their exceptional SEO services. Their team is professional, knowledgeable, and dedicated to delivering results. They took the time to understand my business and developed a comprehensive strategy that has led to significant improvements in our search engine rankings. What sets Integral Media apart is their ongoing communication and collaboration, which makes me confident in the results they deliver. They are an exceptional partner for anyone looking to improve their online presence.
David C.
Very honest, easygoing and transparent. Low costs and helpful. Would recommend.
Anna Y.
I have worked closely with the team at Integral Media over the last 12 months, and have been super impressed with their professionalism and obsession with providing great service and solutions for their clients.This team gets results!
David W.
I've been working with Integral media for a few years now, the team are always great to deal with and are super professional.The IM Team would be ideal if you're looking to grow your business & online presence.
Abs B
When I first met with Alex, I didn't think there'd be much of a market left for my business. I was unsure if people were still interested in buying models/wooden ships/spaceships etc., whether competition was too high, or whether the industry was simply not growing.However, Integral Media proved otherwise and showed that all I needed was better online presence for my customers to come to me. Integral Media mapped out a clear plan that had my website ranking on page one within a few months! Since then, Models and Hobbies 4U has not stopped.Our online orders have grown so much and we're busily fulfilling orders, day in and day out, as my Facebook Page will testify . Alex and the team have been super helpful and I could not recommend their services enough. Thanks Integral Media! .... Let's continue to grow rapidly together !!!
chris H.
I highly recommend Integral Media SEO as reputable digital marketing specialists and a truly fantastic team. I have worked for them as SEO content writer, and it was an enjoyable work environment teeming with high-quality professional, creative, friendly and efficient people. The experience at Integral Media has helped me to develop new skills, broaden my knowledge and improve my CV.
Ivana S.
Awesome company. Highly recommend their work. I've been partnering with Alex for 5 years now and have the highest respect for the team at Integral Media. After 18 years working in Digital Marketing its refreshing to meet a company that delivers. They are the real deal.
Kym W.
I have found their service exceptional. Their approach to the whole travel experience is innovating and look forward to using AirRentalz services in the future.
AirRentalz A.
It's been an absolute pleasure working with Integral Media! They've produced incredibly well-researched articles for Shaping Change, a consultancy firm in the field of human resources, which has given our content strategy an excellent boost. I highly recommend their work!
Great blogsJay ManganoDevrite Homes of Distinction
Jay M.
I use Integral Media to supply blog posts for my website. They arrange excellent well written articles to keep my website relevant. This is something I don't get the time for myself. We specialise in energy assessments for residential and commercial buildings.
Exclusive Steel Homes Pty Ltd have been extremely happy with the results Integral Media have provided to us. Highly recommend.
Exclusive Steel H.
Thanks to the team for their assistance with our latest blog post for Atelier Wealth - much appreciated!
Aaron C.
Alex and the team at IM have been a pleasure to deal with. Nothing is ever too much trouble and they provide a high quality service at a very competitive price. The website they put together for us is fantastic and is very easy for us to update ourselves which was important for us. Would highly recommend them.
Kate M.
I can't recommend Alex and the team enough. They really do take the time to make sure their clients are looked after and customise everything for your needs. They've produced amazing results for us and we love working with them.
Dion Van de K.
It has been an absolute pleasure working with Alex and Integral Media. They take the time to get to know you and the organisation and really make you feel valued. Plus - they're fantastic at what they do! Thanks team!
Louisa M.
The Team at Integral Media are AMAZING!!!!!!. So responsive, so helpful. Nothing is ever too hard for them to work out. They provide me with such peace of mind that not only are my clients needs taken care of, but they are always there to answer any of my calls/countless questions and lack of technical know how. Can't recommend them enough, they make my life sooooo much easier. Thank you!!!!!!!!
Vanessa T.
Have been working with Alex over the last 8 years and it is fantastic to have a company like IM and a professional in Alex that is always looking to better our business. Could not recommend them more highly. Thanks for taking our business to the next level.
Travis T.
We've just started using Integral Media's services for our family owned Locksmith business.Alex has been an absolute superstar to date, so much knowledge and incredibly prompt and generous with his time.He has helped build our new website and is now helping us with all our back stage SEO.Awesome job guys!!
Cassandra L.


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