SEO for Retailers – Best SEO Company

We’ve been doing this for over 10 years.
Our standard 57 step SEO process works every time.

SEO for Retailers – Integral Media

We’ve been doing this for 10 years. Our standard 57 step SEO process works every time.

Integral‘s SEO Service for Retailers

Wish for your company to rank at the top of search engine results pages (SERPs)? At Integral Media, we deliver top notch digital marketing strategies for retailers, driving organic traffic to your website and helping you appear in local searches.

Do you want to boost your company’s online visibility and stand out from the crowd? You can capture leads and by using our SEO marketing strategy:

  • Enhance your digital platform
  • Increase the visibility of your company
  • Bring in new customers and clients for your business
  • Appear near the top of organic search results

When looking for an agency to handle your digital marketing for local retailers, look for one that has experience driving retail website traffic through digital marketing.

Integral Media is an SEO company that offers quality business solutions for retailers and local SEO optimisation. Contact our SEO consultants today to learn more about our digital marketing services.

SEO Melbourne


I can’t recommend Alex and the team enough. They really do take the time to make sure their clients are looked after and customise everything for your needs. They’ve produced amazing results for us and we love working with them.


The Team at Integral Media are AMAZING!!!!!!. So responsive, so helpful. Nothing is ever too hard for them to work out.


Have been working with Alex over the last 8 years and it is fantastic to have a company like IM and a professional in Alex that is always looking to better our business. Could not recommend them more highly. Thanks for taking our business to the next level.


Appearing At The Top Of Search Engine Rankings

As a retailer, it is important to rank at the top of relevant Google SERPs since: 

  • The second page of Google Searches only receive 6% of search traffic 
  • Google (as one of the major search engines) claims 83% of the global internet traffic against other search engines

Our search engine optimisation (SEO) strategy will use target keywords, link building strategies, site audits and technical optimisation to improve your retail website online ranking.

Keyword Research Tools

Keyword research is the key to improving your search engine rankings and driving more visitors to your site.

By identifying the most relevant keywords and your target audience’s search intent, you can optimise your content, meta tags, and other on-page elements to attract more traffic and boost your business retailers online visibility.

By conducting thorough keyword research and using the right tools, you can identify the keywords with a decent search volume that are most likely to drive traffic to your website and create compelling content that resonates with your audience.

Short Tail Keywords vs Long Tail Keywords

When a target audience is searching online, they tend to use a combination of short and long keywords. It is important as a retail business to find the right keywords your customers are searching and incorporate them into your site. 

For local businesses in retail, It is important to focus on high traffic, low competition keywords, as you will be reaching more potential customers while fighting against less competitors.

When we create content for your site, we will often focus on one primary keyword (eg. for category pages) , then branch out and find the connecting keywords that are most relevant and used by searchers, and then incorporate them into your content.

Short Tail Keywords

Short-tail keywords are short and broad keyword phrases that typically consist of one or two words.

These keywords are generally more general in nature and are more frequently searched than long-tail keywords. 

While they can drive significant traffic to your website, they can also be challenging to rank for due to their high level of competition. Some examples of short-tail keywords include “shops,” “online retailers,” and “sell online.”

Long Tail Keywords

Long-tail keywords are keyword phrases that consist of three or more words and are more specific than short-tail keywords. 

While they may not be as frequently searched, long-tail keywords can be highly effective for attracting targeted traffic to your website and have higher conversion rates due to their specificity.

Compared to short-tail keywords, long-tail keywords can be easier to rank for, especially if you’re in a competitive niche. For instance, in the retail business, you might target the keyword phrase “local retailer near me” or “retail store nearby”.

Overall, it is important as a retailer to use target keyword research and implement keywords with a high search volume into your product pages and content to rank highly amongst your competitors.

Want to appear at the top of search engine results pages and compete with other top retailers companies? Get in touch with integral media today to find out more about SEO and marketing ideas for retailers.

Site Audits And Technical Optimisation

As a retailer, it is important to have a high functioning website, with product pages, category pages and a place for customers to contact you. 

Making it easy for the customer to navigate your site, reduces your bounce back rate (where people enter and immediately leave your landing page) and improves your online sales.

A site audit is an on page SEO tactic that examines various aspects of its performance, functionality, and user experience. 

The goal of a site audit for a retailer is to identify any issues or areas for improvement that could be negatively affecting the site’s performance or user experience.

During a site audit, a professional or tool will analyse your web pages such as 

  • site speed, 
  • navigation, 
  • user engagement, 
  • content quality  
  • search engine optimisation (SEO)

They will look for broken links, duplicate content, missing images, outdated information, alt text, whether the site is suitable for mobile devices and other issues that could be affecting the site’s functionality or search engine rankings.

A site audit can be a valuable tool for retail site website owners looking to improve their site’s performance, usability, and search engine rankings. 

By identifying and fixing issues, a site audit can help increase organic traffic, engagement, and conversions, leading to a more successful and profitable website.

Meta Description

A meta description is an HTML attribute that provides a short summary or description of the content of a webpage. It appears in search engine results pages (SERPs) beneath the title tag and is intended to give users a preview of what they can expect to find on the retailer page.

A meta description for a retailer business is typically a few sentences or a short paragraph that provides a concise summary of the content and purpose of the webpage, similar to the product description of an item being sold. To entice the user to click through to the webpage, it should be informative, engaging, and relevant to the user’s search query.

At Integral media, we optimise your meta description to ensure that it is relevant and engaging to your audience, encouraging them to click and scroll through your retailers site.

Local SEO Strategy

As local retail business owners it is important to appear in local search results, especially if you want to draw customers to your physical store as well as your ecommerce website.

Incorporating local SEO such as linking your business location to your online store as well as getting a Google business listing will help improve your local visibility.

As a part of your retail SEO strategy, Integral Media will help get your retail businesses website at the top of google search results and into Google business listings, competing with other top ecommerce stores.

Ecommerce SEO Tools

If you’re an eCommerce store looking to attract customers in your local community, it’s important to focus on local SEO for retailers. 

One way to do this is by using structured data, which provides search engines with detailed information about your products and the surrounding area. 

By including relevant keywords in your product descriptions and using structured data markup, you can improve your chances of appearing in Google search results for popular queries related to your target customers and local retailer businesses. This is particularly useful for businesses aiming to increase foot traffic to their physical stores or boost online sales. 

By leveraging local SEO and structured data, you can increase your visibility, attract a wider audience, and ultimately grow your business.

Melbourne SEO Case Study & Ranking Examples

Over a period of one year, we improved the number of optimised landing pages our client has. Filling gaps between Search User Habits and Quality Content in their niche. Part of the final optimisation is to make sure that Googlebot understands the content. This kind of SEO is very well suited for most types of small business in with their individual industries.

We can say this project was a success with now over 70k of traffic per month.

Main people involved in this campaign.

  • Writer
  • SEO expert
  • Business Owner

Get in Touch

Get in touch with one of our SEO consultants to get started on your digital marketing journey today.

Driving performance for one of Victoria’s largest private hospital groups.

Frequently Asked Questions

The cost of SEO in Australia varies depending on a number of factors, including the size and scope of your retailer business.

  • The level of competition in your neighbourhood
  • The kinds of marketing strategies you’ll need
  • The kind of SEO campaign you want to run

Local SEO services typically cost between $500 and $3000 per month. Working with a reputable agency like Integral Media ensures that you are receiving high-quality Australian SEO services at a reasonable cost.

SEO for online retailers can take months to produce results. At Integral Media, we place a premium on organic lead generation achieved through effective on-page SEO, rather than paid search.

Organic traffic helps your business achieve long-term success by generating the most profitable types of traffic.

SEO is an important tool for any business listing, but it’s important to remember that SEO is a continuous process.

Even after you’ve established a good ranking amongst other retail stores, you must continue to use SEO marketing to keep that ranking and stay on the search engine results page. 

If you don’t regularly update your content (for example, with a fresh landing page), it can lower your ranking factor. Furthermore, Google’s search engine algorithms are frequently updated, and new retailer competitors can emerge at any time.

With Integral Media by your side, you can be sure that your website will be constantly updated with fresh, quality content, aligned with the current SEO trends and algorithms.

Integral Media is one of Australia’s best SEO companies for a reason.

We are a dependable, trusted company with SEO expertise that values local SEO and long-term partnership and growth as a certified Google partner and a team of digital marketing experts. Rest assured that your retail company’s critical online presence is in good hands with Integral Media.

We provide high-quality digital marketing services and SEO success by doing the following:

  • Create content for websites and social media profiles.
  • Providing customised SEO solutions for your retail company
  • Increasing your visibility in search engine results pages
  • Increase the number of visitors to your ecommerce business
  • Build your client list organically

We look forward to working with you and your retail company to consistently grow and improve your SEO rankings and marketing campaign. Get in touch with us today.

Ready to transform your business?

Let’s get in touch.

Google Rating
Based on 23 reviews

Integral Media
Based on 23 reviews
It has been an absolute pleasure working with Alex and Integral Media. They take the time to get to know you and the organisation and really make you feel valued. Plus - they're fantastic at what they do! Thanks team!
Louisa Macleod
Louisa Macleod
I use Integral Media to supply blog posts for my website. They arrange excellent well written articles to keep my website relevant. This is something I don't get the time for myself. We specialise in energy assessments for residential and commercial buildings.
Awesome company. Highly recommend their work. I've been partnering with Alex for 5 years now and have the highest respect for the team at Integral Media. After 18 years working in Digital Marketing its refreshing to meet a company that delivers. They are the real deal.
Kym Wallis
Kym Wallis
We've been very happy with Integral Media since working with them in 2019. Our web results in 2023 are more than 20% higher compared to equivalent periods prior to working with Integral, where we were working with another generic SEO company. The standouts for Integral Media are competency, values, a sense of urgency and high standards.
Wayne Zhou
Wayne Zhou
I have worked closely with the team at Integral Media over the last 12 months, and have been super impressed with their professionalism and obsession with providing great service and solutions for their clients.This team gets results!
David Webster
David Webster
When I first met with Alex, I didn't think there'd be much of a market left for my business. I was unsure if people were still interested in buying models/wooden ships/spaceships etc., whether competition was too high, or whether the industry was simply not growing.However, Integral Media proved otherwise and showed that all I needed was better online presence for my customers to come to me. Integral Media mapped out a clear plan that had my website ranking on page one within a few months! Since then, Models and Hobbies 4U has not stopped.Our online orders have grown so much and we're busily fulfilling orders, day in and day out, as my Facebook Page will testify . Alex and the team have been super helpful and I could not recommend their services enough. Thanks Integral Media! .... Let's continue to grow rapidly together !!!
chris hale
chris hale
Alex and the team at IM have been a pleasure to deal with. Nothing is ever too much trouble and they provide a high quality service at a very competitive price. The website they put together for us is fantastic and is very easy for us to update ourselves which was important for us. Would highly recommend them.
Kate Morrison
Kate Morrison
Exclusive Steel Homes Pty Ltd have been extremely happy with the results Integral Media have provided to us. Highly recommend.
Exclusive Steel Homes
Exclusive Steel Homes
I can't recommend Alex and the team enough. They really do take the time to make sure their clients are looked after and customise everything for your needs. They've produced amazing results for us and we love working with them.
Dion Van de Kamp
Dion Van de Kamp
We've just started using Integral Media's services for our family owned Locksmith business.Alex has been an absolute superstar to date, so much knowledge and incredibly prompt and generous with his time.He has helped build our new website and is now helping us with all our back stage SEO.Awesome job guys!!
Cassandra Linnell
Cassandra Linnell
Have been working with Alex over the last 8 years and it is fantastic to have a company like IM and a professional in Alex that is always looking to better our business. Could not recommend them more highly. Thanks for taking our business to the next level.
Travis Theodore
Travis Theodore
I have found their service exceptional. Their approach to the whole travel experience is innovating and look forward to using AirRentalz services in the future.
AirRentalz AirRentalz
AirRentalz AirRentalz
You will not find a more professional company! Alex, Dane and the team at Integral are knowledgeable, friendly, efficient and a pleasure to work with. Would absolutely recommend to anyone!
Leonie Gurr (Surepak)
Leonie Gurr (Surepak)
I highly recommend Integral Media SEO as reputable digital marketing specialists and a truly fantastic team. I have worked for them as SEO content writer, and it was an enjoyable work environment teeming with high-quality professional, creative, friendly and efficient people. The experience at Integral Media has helped me to develop new skills, broaden my knowledge and improve my CV.
Ivana Stepanovic
Ivana Stepanovic
Very honest, easygoing and transparent. Low costs and helpful. Would recommend.
Anna Yamanaka
Anna Yamanaka
I've been working with Integral media for a few years now, the team are always great to deal with and are super professional.The IM Team would be ideal if you're looking to grow your business & online presence.
Abs B
Abs B
Friendly, great communication and brilliant at what they do!Working with Integral has boosted our search rankings tenfold and they've only just begun to work their magic. We couldn't be happier with the work they've done for us. I highly recommend engaging Integral Media. Thanks Alex and Co!
Aliya Cook
Aliya Cook
The Team at Integral Media are AMAZING!!!!!!. So responsive, so helpful. Nothing is ever too hard for them to work out. They provide me with such peace of mind that not only are my clients needs taken care of, but they are always there to answer any of my calls/countless questions and lack of technical know how. Can't recommend them enough, they make my life sooooo much easier. Thank you!!!!!!!!
Vanessa Thomas
Vanessa Thomas
Always helpful and supportive
Geckocampers Slideon Campers
Geckocampers Slideon Campers
Great blogsJay ManganoDevrite Homes of Distinction
Jay Mangano
Jay Mangano
Thanks to the team for their assistance with our latest blog post for Atelier Wealth - much appreciated!
Aaron Christie-David
Aaron Christie-David


Digital Marketing Services:

Stand out and gain more customers with Integral Media. We exist to help businesses grow by bringing transparency and accountability to digital marketing.


SEO Services For Businesses:

Integral Media’s Search Engine Optimisation (SEO) services can help you manage and grow your business, with our tailored, knowledgeable SEO strategy aimed to enhance your search engine rankings.


Where We Offer Our Services:

If you’re looking for the best local SEO services, we can help. Integral Media understands the importance of effective SEO in Australia, bringing your website up the search engine rankings, to earn valuable traffic to your website, and attract more clients.


New South Wales