Google Business Profile
This is a free tool by Google that allows businesses to manage their online presence across Google platforms including search and maps. By claiming and optimising your Google Business Profile (GBP) listing, businesses can provide accurate information about your business, such as the address, phone number, hours of operation, and photos.
According to recent surveys, almost half of all Google searches are made to find information on local businesses or services. Shockingly, a majority of local retailers have not claimed their GMB listing, which can greatly impact their ability to attract leads.
Setting Up Your Google Business Profile Account
To set up your Google Business Profile (GBP) listing, simply visit the GMB dashboard and enter your business details and be sure to optimise your profile by including:
- Verifying ownership
- Providing accurate and current information
- Correct logo, business hours, phone number, payment methods, products and services and quality images
- Encourage customers to leave positive reviews and testimonials regarding your products and services
- Ensure regular postings of products, events or offers to maintain an active brand presence.
While Google Business Profile is a critical component of local SEO, there are many other strategies businesses can use to improve their online visibility and attract local customers.
Local Keyword Research And Targeting
This involves researching and targeting local keywords that potential customers might use when searching for products or service areas. By optimising website content with these keywords, businesses can improve their chances of ranking higher in local search results.
Read below for an overview of effective keyword strategy.
Identify relevant local keywords: Begin the process by brainstorming phrases and keywords that relate to your business’s products or services. These could include keywords such as “SEO companies near me” or “SEO near me in Melbourne.”
Utilise keyword research tools: Moz Keyword Explorer, Ahrefs, and Keywords Money Robot are tools that can identify additional local keywords based on your query. In addition, it can identify long-tail keyword variations that are less competitive but still relevant for your business.
Analyse search engine keyword ranks: Use Google Search or your preferred browser to analyse the search results for your targeted keywords. Look for patterns in the top-ranking websites, such as the use of specific keywords in their content or meta tags. This can help you understand what factors are important for ranking in local search results.
Examples Of Local SEO Services
When using local SEO, the search results for queries such as “pizza food delivery near me” will vary depending on the user’s location. This is because search engines use geo-tagging to display results that are relevant to the user’s geographic location. So, if you search for this query from your home or office, the results will be different based on your current location.
Local SEO services can significantly improve the online visibility of local businesses by increasing their ranking in local search results. Examples show, when someone searches for a product or service related to the business, a well-optimised local SEO strategy can help the business’s website rank higher in the search results, making it more likely that potential customers will find and engage with the business.
This emphasises just how important location is and why you need a local SEO expert like ours at Integral Media, to tailor your business content for local SEO services.
Citation building is a critical component of local SEO services that involves creating and managing online references to a business’s name, address, and phone number (NAP) across various directories, listings, and other online platforms. These citations help search engines like Google verify the accuracy and legitimacy of a business’s information and can improve the business’s visibility in local search results. In this way, citation building is an important strategy for local businesses looking to increase their online presence and attract more local customers.
Citation building is beneficial for businesses for several reasons. Firstly, it helps to establish the legitimacy and authority of a business by providing consistent and accurate information regarding the organisation’s NAP across various online platforms. This makes it easier for search engines like Google to verify the business’s information, and as a result, may improve the business’s ranking in local search results.
Secondly, citation building can help to increase the visibility of a business in local search results, making it easier for potential customers to find the business when they are searching for products or services in the local area.
Lastly, having consistent and accurate citations across various online directories and platforms can also help to improve the overall online reputation of a business, which can lead to more positive reviews, more customer referrals, and ultimately more business.
All About Link Building
Link building is a crucial component of SEO services, including local SEO. Link building involves getting other websites to link to your business’s website, which can help to improve your website’s authority, credibility, and visibility in search engine results pages.
In the context of local SEO, link building can establish your business’s authority and relevance within your local area, which can ultimately lead to higher rankings in local search results and more visibility among potential local customers.
It’s important to remember that the authority of the website that links back to your website plays a crucial role in improving your website’s SEO performance. In other words, if a high-authority website links back to your website, it can significantly boost your website’s SEO ranking. Therefore, as part of your local SEO strategy, it’s recommended to focus on earning backlinks from high-authority websites within your local area. This will not only improve your website’s credibility but also help you to attract more local customers.
Start Link Building Your Website
Link building can be a complex process, but with a local SEO agency and local SEO specialist, you can gain optimised content and steps that can get you started on link building for your website.
Create High-Quality Content: Before you start building links, it’s essential to have high-quality content on your website that other websites would want to link to.
Identify relevant websites: Look for websites that are relevant to your business and have high domain authority. You can use tools like Ahrefs or Moz to identify potential websites.
Monitor backlinks: Keep track of the websites that link back to your website and make sure they are high-quality and relevant. Disavow any low-quality or spammy links that could harm your SEO performance.
Remember that link building is a continuous process, and it takes time to see results. Focus on building relationships with other businesses and websites in your local area, and be patient as you work to improve your website’s SEO performance.
On-page optimisation is the process of optimising a single page of a website for a specific keyword or set of keywords. This involves making changes to the content, meta tags, headers, images, and other on-page elements to make it more relevant and valuable to users searching for those keywords.
On-page optimisation is an important part of on-page SEO and can help improve a website’s visibility in search engine results pages for specific keywords. By optimising each page of a website, businesses can improve their overall SEO and provide a better user experience for their website visitors.
On-Page Local Optimisation
In the context of local SEO services, on-page optimisation is a critical component of a successful strategy, as it helps search engines understand what a business’s website is about and can improve its visibility in local search results. On-page optimisation also helps to create a positive user experience for website visitors, which can lead to longer visits, higher engagement, and ultimately, more conversions and revenue for the business.
In this way, on-page optimisation is a key factor in any effective local SEO solution, as it helps businesses attract and retain loyal customers by providing valuable, relevant, and engaging content.