SEO helps Australian websites to increase in organic traffic on Google.com.au
The best way to approach SEO in Australia is by start improving the foundation of a website. A core part of any website foundations are CONTENT, Mobile Optimised and Website Loading Speed. Improving will help any Australian website to improve significantly over any online competitor.
This all sounds very simple, but why is not everyone improving SEO this way already?
Google judges the quality of a page by how search users like the content on the search results. Managing over 5.6 billion searches per day, there is no way anybody could research and optimise the best content for each possible content topic that was being asked for online.
This brings us back to planning out your content SEO strategy for Australia terms.
Our recommendations are: No matter how bad your website might load or look. If it has great content that is relevant to each searched term, Google will consider giving you a chance to rank on page one.
How Do I Optimise Content for SEO?
The best way to optimise SEO content at this is typing your target keyword into Google search. It will show auto-suggested keywords it thinks is relevant to a user.
This drop down result shows us some relevant keywords you might consider talking about inside your content.
Next, once you typed your target keyword into Google and scroll down to the bottom, there will be related searches most of the time. If this field is empty, the keyword you are looking at may have a very low search volume. For us, most of the time we don’t see any relevant keyword suggested by Google. We will skip this type of keyword.
By making sure there are relevant keywords suggested by Google and creating content that covers the suggested relevant words, we can start with the content creation part.
Creating Titles with SEO in mind That People Actually Click on
The page title is the most crucial part of SEO. You want a title that people click on, which helps Google understand how relevant your content is to your target keywords.
Our suggestion is to try adding your main keyword at the very beginning of your title. Followed by your long keywords (variations) in between or at the back.
By doing so, we help Google to understand what we want to talk about on our page.
SEO Word Count vs Top Ranking Australia Competitors
When optimising for the Australian version of Google search, something very good to know is you don’t have to compete with search results from Google.com.
Many topics are still unoptimised by Australian websites, that is why Google sometimes show non local websites in the search results.
We want to go to Google.com.au and look through the page one search results for our top keywords, in order to understand what type of content we needed to create.
If you find that your page 1 result is filled by unrelevant search results like forums, Q&A websites, facebook page or local directories. Chances are high that you can help your website to rank on page 1 or #1 with just great content.
We recommend to look out for keywords that have competing pages with below 500 words. This way it is very easy for us to create content that is better than everyone.
Once identified a a suitable target keyword, we recommend to aim at at least 1200 words to cover your topic. If 1200 words are not enough, we highly recommend expanding your content and increasing to 3000-4000+ words if needed.
Fail / Success Advice: Do not take shortcuts with anything that is not your best effort for the content quality.
Add Images & Multimedia with SEO Australia
It was proven beyond doubts that plain text pages are getting less love from Page 1 results. We recommend adding relevant images that are copyright free to your content. This helps reader to visualise your content in a better way and also improve the user retention rates.
Improve Internal Linking for SEO Australia
Once your page is published, you want to make sure that Google bot can find it. One of the biggest mistakes we see is publishing a page that is not helping Google to find it. Some people accidentally publish their pages in a deeper hierarchy, making it very difficult to find.
Our expert recommendation to solving this is to have a recent or newly published content feed on your homepage. This way your new page get an almost instant boost because of the internal link it receives from the homepage, which has the most authority, compared to any part of the website.
Tracking Australia Ranking Results
We use tools to track specific Google search result pages. But to a beginner, we highly recommend you using Google Search Console to track how your pages are performing online.
It is not 2012 anymore where everybody has to track their Google rankings. Now Google helps webmasters by giving us almost live ranking data on how our web pages are performing.
In order to use GSC (Google Search Console) you must first verify your website with it.
Why Do we recommend tracking SEO Keyword Rankings this way?
Some pages are ranking for literally thousands of keyword variations on one page. There is no way you want to spend money for external tools to track these when Google is already offering the data for free. To optimise your website for SEO even further, this tool also gives you an insight of potential keywords that missing out from your website. We would suggest looking through all the keywords that are showing up and seeing which one you haven’t covered yet. Then extend the content on that page or create the support page instead. Once you implement those changes and the new changes are indexed, this would help to improve your page rankings.
Don’t have time to analyse the data and want to spend more time improving your product/services?
All good, we’ve got you covered. Get in touch with us to learn more about how we can help your company thrive.