The Best SEO Services for Realtors in Australia

We’ve been doing this for over 10 years.
Our standard 57 step SEO process works every time.

The Best SEO Services for Realtors in Australia

We’ve been doing this for 10 years. Our standard 57 step SEO process works every time.

Integral‘s SEO Service for Realtors

With our expertly crafted SEO strategy aimed at enhancing your search engine rankings, Integral Media’s online marketing services can help you manage and expand your estate agent business.

Want to distinguish yourself from other nearby real estate professionals and increase your online presence as a realtor? You can get your profile to the top of the online search results by using search engine optimisation (SEO) and;

  • Gain more qualified traffic and more leads to your business
  • Improve your organic search results for realtors in your local service area
  • Increase the number of leads to your realtors
  • Appear in Google maps and Google search console

When looking for your agency that will provide you with your local marketing service, it is important to look for one that has experience in SEO for realtors.

At Integral Media, we offer some of the best SEO for estate agents. Find out how our team offers SEO for realtors by contacting us today.

SEO Melbourne

Testimonials

I can’t recommend Alex and the team enough. They really do take the time to make sure their clients are looked after and customise everything for your needs. They’ve produced amazing results for us and we love working with them.

Dion

The Team at Integral Media are AMAZING!!!!!!. So responsive, so helpful. Nothing is ever too hard for them to work out.

Vanessa

Have been working with Alex over the last 8 years and it is fantastic to have a company like IM and a professional in Alex that is always looking to better our business. Could not recommend them more highly. Thanks for taking our business to the next level.

Travis

What is SEO For Estate Agents?

In the realtor sector, search engine optimisation (SEO) is an online marketing strategy used to draw users to your estate agents website who are interested in your business.

Using realtor SEO strategies and writing content (e.g., estate agent blog posts) using relevant keywords on your website, works to ensure your website appears high in search engine results and online directories resulting in more traffic to your estate agent services.

Improved SEO results in more organic traffic to your website, which in turn generates more leads for your realtors.

At Integral Media we understand the realtor niche, and perform extensive keyword research to use the best SEO strategy that will get you to the top of search engine result pages.

Why Do Your Realtors Need Search Engine Optimisation?

Similar to any business, realtors require a SEO strategy in order to be found by potential clients.

Until recently, word-of-mouth marketing and more conventional advertising techniques like newspaper ads were the best ways to generate new leads. Nowadays, people are more likely to use online search directories like Google to find out details about an estate agents business or service.

It’s crucial to make sure that your website appears on the first page of Google search results as;

  • Google claims 83% of the global online search market compared to other search engines
  • The second page of Google search results only receives about 6% of search traffic.

By securing a spot on the first search results page, with the assistance of local estate agent SEO experts, you are able to target customers searching for your business, or similar businesses, which drastically increases the likelihood of being seen by your potential customers.

SEO And Local Searches

Making sure the right people see your website is also crucial. The best SEO for realtors is local SEO as it’s no use for an individual in the U.K seeing the website for Australian realtors. 

Using Integral Media as your SEO consultants we will work to market your site to a local clientele using a local SEO campaign, pushing your website up in local realtor search directories. 

Getting your estate agent company into local business citations ensures your realtors are getting the recognition they deserve.

How We Get You To The Top Of Estate Agent Search Engines

In order for potential clients to find your realtors, it needs to be shown at the top of search results pages. Integral media uses many SEO strategies to market to the search engine algorithms and get your website to the very top of search results. These strategies include;

  • Site audits and Technical optimisation
  • Off site & On site SEO strategy and content creation
  • Link building for your estate agent website
  • Tracking and improving performance


Site Audits And Technical Optimisation

Site audits find issues that may be harming ranking performance, for example, broken links or repeated content.

Once an audit is run, Integral Media completes technical optimisation to repair any issues that might have been found such as page speed or web design.

Search engines rely on being able to easily scan the pages on your site. Having broken links, slow page speed and a poor site means that the site crawlers will have a hard time searching through your website, resulting in you appearing lower in SERPs

As a realtor SEO company, Integral Media optimises your website through technical optimisation. This includes customising the description that appears on the first page of search results and creating title tags that appeal to your target audience.

On Page SEO

On-page SEO refers to the process of optimising individual web pages in order to rank higher and earn more relevant traffic in search engines.

It involves improving the content and the HTML source code of a page to make sure that the website is;

  • web page-friendly
  • user-friendly
  • compatible with mobile devices.

On-page SEO for realtors includes a wide range of techniques, such as

  • tailoring the page title and meta description
  • using quality title tags
  • optimising the page’s images
  • creating high quality content using the right realtor keywords.

It is important to improve all parts of a website to increase the likelihood of ranking well in local searches and to ensure that it provides a positive user experience.

On-page search engine optimisation is just one part of realtor SEO, as there are also off-page SEO factors that impact a webpage’s ranking, such as the external links pointing back to the page.

Keyword Research And Content Creation

Integral media runs intensive keyword research to find high-traffic SEO estate agent keywords with low competition.

This helps us understand the reason behind new clients’ search queries, which guides us in how we create quality SEO content for your site pages, including blog posts and landing pages.

Hiring a professional agency such as Integral Media, which understands the realtor and estate niche, allows us to research relevant, local keywords and create unique content.

This ensures that your realtor SEO efforts are concentrated on the most effective keywords and messages.

Link Building

Another part of your realtor’s important SEO strategy is link building.

Using internal links, to reference your home page for example, throughout your realtor website, tells the site crawlers that check your website that that page is significant and will increase its popularity in search engine results pages.

Backlinks are when other websites’ web pages link back to your site.

When another website, such as a blog post from a high-quality estate agent blog, links to your realtors website, Google recognises you as a trustworthy site and improves your search ranking performance.

Tracking And Improving Performance

We recognise how important it is for your estate agent company’s website to grow and improve.

We can efficiently manage and track the growth of your realtor business profiles online, attracting more clients to your estate agents, by utilising the services available on Google Ads, Google Analytics, Google Business Profile, and Google Search Console.

Best Realtor SEO Services In Melbourne

In the realtor sector, search engine optimisation (SEO) is an online marketing strategy used to draw users to your estate agents website who are interested in your business.

Using realtor SEO strategies and writing content (e.g., estate agent blog posts) using relevant keywords on your website, works to ensure your website appears high in search engine results and online directories resulting in more traffic to your estate agent services.

Improved SEO results in more organic traffic to your website, which in turn generates more leads for your realtors.

At Integral Media we understand the realtor niche, and perform extensive keyword research to use the best SEO strategy that will get you to the top of search engine result pages.

Want to master SEO for estate agents and have your realtor business website on the top of search engine results pages? Contact Integral Media today to get started on your Estate Agent SEO strategy today.

Melbourne SEO Case Study & Ranking Examples

Over a period of one year, we improved the number of optimised landing pages our client has. Filling gaps between Search User Habits and Quality Content in their niche. Part of the final optimisation is to make sure that Googlebot understands the content. This kind of SEO is very well suited for most types of small business in with their individual industries.

We can say this project was a success with now over 70k of traffic per month.

Main people involved in this campaign.

  • Writer
  • SEO expert
  • Business Owner

Get in Touch

At Integral Media, we pride ourselves on our partnerships with our clients, building professional relationships while delivering the best SEO services to you.

Contact us and get in touch with our SEO experts at Integral Media today.

Driving performance for one of Victoria’s largest private hospital groups.

Frequently Asked Questions

The cost of SEO for estate agents varies, depending on multiple factors such as;

  • The size and reach of your business
  • The amount of competition in your local area
  • The types of realtor marketing you require
  • The type of technical SEO strategies you wish to use

With that, realtor SEO services generally range from $500-$3000 per month. By collaborating with a respected agency like Integral Media, feel certain you are receiving high quality digital marketing services for a good price.

Meta tag descriptions are short clips of text that summarise the content of a webpage. It is intended to give users an idea of what the page is about and entice them to click on the link in searches.

Descriptions are typically shown in Search Engines Results Pages (SERPs) below the page titles and URL, and are designed to give users an idea of what they can expect to find when they click onto the web page.

They are an important factor in local SEO for realtors as they can influence the ranking factor of your estate agents website in local searches.

Meta descriptions should be concise and accurately describe the content of the page (e.g. home buyers guide to realtors) , and should include phrases related to your service to improve the chances of the website’s ranking well compared to other local business listings.

At Integral Media, Meta Descriptions are a key part of our SEO services for real estate agents as we understand the importance of standing out on the results pages of major search engines.

It can sometimes take weeks to months to see results from SEO marketing for realtor websites. At Integral Media, we understand the importance of organic traffic in the realtor industry, achieved through successful on page technical SEO.

Organic lead generation helps create long-term results for your realtor business, generating traffic in the most profitable form.

SEO is an important tool for any realtor’s business listings, but it’s important to remember that SEO is a continuous process.

Even after establishing a solid ranking, you must continue to use SEO marketing to maintain that ranking and remain on the search engine results page. If you do not update your content on a regular basis, your ranking factor on the results pages may suffer. Furthermore, Google is constantly updating its algorithms, and new competitors can emerge at any time.

With Integral Media on your side, you can be confident that your website will be regularly updated with fresh, high-quality content that is in line with the most recent SEO trends and algorithms.

Here are some real estate agents SEO tips to keep in mind if you’re a realtor looking to optimise your site for search consoles:

  • Have a quality website. Make sure your website is current, functional, and simple to use. If your website is difficult to navigate, you risk losing a potential customer.
    • Make sure your landing page—the first page site visitors will see on your website—is understandable, aesthetically pleasing, and simple to use. A bad landing page will increase the bounce rate(where people click into and immediately leave your site) and reduce the number of potential customers.
  • Have a Mobile search friendly landing page
    • Having a web page that doesn’t work on phones, will also increase your bounce back rate.
  • Research the best SEO keywords for estate agents.
    • Using SEO keywords for realtors that are too broad (e.g Real estate agent or getting a home loan) will not be successful in bringing potential clients to your website.
  • Use long-tail SEO realtor keywords with a high search volume.
    • Using long-tail keywords have more search volume and are not as common as shorter keywords, and are more likely to be used by your key audience who are close to booking a service (e.g., “realtor businesses near me” or “ realtors that have rentals”)

Use these realtor SEO tips to understand the keywords your leads are searching for, and make sure you are using the best SEO strategies to get your site in their search results.

To get started, if you are looking for some keyword ideas, have a search on google on SEO words for realtors and see what comes up.

Integral media is a leading estate agent SEO company for a reason.

As estate agent SEO experts and a certified Google partner, we are a dependable, trusted company, who understand the importance of local search engine optimisation, and long term growth and partnership. Rest assured your important online presence as a realtor will be in reliable hands here at Integral Media.

We deliver quality digital marketing and SEO success by;

  • Creating content designed to build estate agents websites
  • Improving your search engine ranking
  • Ensuring your realtors gain more traffic
  • Increase your client profile organically

We are excited to collaborate with you and your estate agent company to consistently grow and improve your realtor online profile. Contact us today.

Ready to transform your business?

Let’s get in touch.

Google Rating
5.0
Based on 25 reviews
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Always helpful and supportive
Geckocampers Slideon C.
We've been very happy with Integral Media since working with them in 2019. Our web results in 2023 are more than 20% higher compared to equivalent periods prior to working with Integral, where we were working with another generic SEO company. The standouts for Integral Media are competency, values, a sense of urgency and high standards.
Wayne Z.
You will not find a more professional company! Alex, Dane and the team at Integral are knowledgeable, friendly, efficient and a pleasure to work with. Would absolutely recommend to anyone!
Leonie Gurr (.
Friendly, great communication and brilliant at what they do!Working with Integral has boosted our search rankings tenfold and they've only just begun to work their magic. We couldn't be happier with the work they've done for us. I highly recommend engaging Integral Media. Thanks Alex and Co!
Aliya C.
I highly recommend Integral Media for their exceptional SEO services. Their team is professional, knowledgeable, and dedicated to delivering results. They took the time to understand my business and developed a comprehensive strategy that has led to significant improvements in our search engine rankings. What sets Integral Media apart is their ongoing communication and collaboration, which makes me confident in the results they deliver. They are an exceptional partner for anyone looking to improve their online presence.
David C.
Very honest, easygoing and transparent. Low costs and helpful. Would recommend.
Anna Y.
I have worked closely with the team at Integral Media over the last 12 months, and have been super impressed with their professionalism and obsession with providing great service and solutions for their clients.This team gets results!
David W.
I've been working with Integral media for a few years now, the team are always great to deal with and are super professional.The IM Team would be ideal if you're looking to grow your business & online presence.
Abs B
When I first met with Alex, I didn't think there'd be much of a market left for my business. I was unsure if people were still interested in buying models/wooden ships/spaceships etc., whether competition was too high, or whether the industry was simply not growing.However, Integral Media proved otherwise and showed that all I needed was better online presence for my customers to come to me. Integral Media mapped out a clear plan that had my website ranking on page one within a few months! Since then, Models and Hobbies 4U has not stopped.Our online orders have grown so much and we're busily fulfilling orders, day in and day out, as my Facebook Page will testify . Alex and the team have been super helpful and I could not recommend their services enough. Thanks Integral Media! .... Let's continue to grow rapidly together !!!
chris H.
I highly recommend Integral Media SEO as reputable digital marketing specialists and a truly fantastic team. I have worked for them as SEO content writer, and it was an enjoyable work environment teeming with high-quality professional, creative, friendly and efficient people. The experience at Integral Media has helped me to develop new skills, broaden my knowledge and improve my CV.
Ivana S.
Awesome company. Highly recommend their work. I've been partnering with Alex for 5 years now and have the highest respect for the team at Integral Media. After 18 years working in Digital Marketing its refreshing to meet a company that delivers. They are the real deal.
Kym W.
I have found their service exceptional. Their approach to the whole travel experience is innovating and look forward to using AirRentalz services in the future.
AirRentalz A.
It's been an absolute pleasure working with Integral Media! They've produced incredibly well-researched articles for Shaping Change, a consultancy firm in the field of human resources, which has given our content strategy an excellent boost. I highly recommend their work!
L V
Great blogsJay ManganoDevrite Homes of Distinction
Jay M.
I use Integral Media to supply blog posts for my website. They arrange excellent well written articles to keep my website relevant. This is something I don't get the time for myself. We specialise in energy assessments for residential and commercial buildings.
GREENHIVE E.
Exclusive Steel Homes Pty Ltd have been extremely happy with the results Integral Media have provided to us. Highly recommend.
Exclusive Steel H.
Thanks to the team for their assistance with our latest blog post for Atelier Wealth - much appreciated!
Aaron C.
Alex and the team at IM have been a pleasure to deal with. Nothing is ever too much trouble and they provide a high quality service at a very competitive price. The website they put together for us is fantastic and is very easy for us to update ourselves which was important for us. Would highly recommend them.
Kate M.
I can't recommend Alex and the team enough. They really do take the time to make sure their clients are looked after and customise everything for your needs. They've produced amazing results for us and we love working with them.
Dion Van de K.
It has been an absolute pleasure working with Alex and Integral Media. They take the time to get to know you and the organisation and really make you feel valued. Plus - they're fantastic at what they do! Thanks team!
Louisa M.
The Team at Integral Media are AMAZING!!!!!!. So responsive, so helpful. Nothing is ever too hard for them to work out. They provide me with such peace of mind that not only are my clients needs taken care of, but they are always there to answer any of my calls/countless questions and lack of technical know how. Can't recommend them enough, they make my life sooooo much easier. Thank you!!!!!!!!
Vanessa T.
Have been working with Alex over the last 8 years and it is fantastic to have a company like IM and a professional in Alex that is always looking to better our business. Could not recommend them more highly. Thanks for taking our business to the next level.
Travis T.
We've just started using Integral Media's services for our family owned Locksmith business.Alex has been an absolute superstar to date, so much knowledge and incredibly prompt and generous with his time.He has helped build our new website and is now helping us with all our back stage SEO.Awesome job guys!!
Cassandra L.
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Stand out and gain more customers with Integral Media. We exist to help businesses grow by bringing transparency and accountability to digital marketing.

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SEO Services For Businesses:

Integral Media’s Search Engine Optimisation (SEO) services can help you manage and grow your business, with our tailored, knowledgeable SEO strategy aimed to enhance your search engine rankings.

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If you’re looking for the best local SEO services, we can help. Integral Media understands the importance of effective SEO in Australia, bringing your website up the search engine rankings, to earn valuable traffic to your website, and attract more clients.

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