There are many SEO tools digital marketers use, these include:
Keyword Research: Identifying and targeting relevant keywords and phrases that users are likely to search for when looking for products, services, or information related to the business.
On-page SEO: Optimising various on-page elements, such as meta tags, headings, content, and URL structures, to make the website more search engine-friendly and user-friendly.
Off-page SEO: Building high-quality backlinks from reputable and relevant websites to improve the website’s authority and credibility in the eyes of search engines.
Content: Creating valuable, relevant, and engaging content that aligns with the interests of the target audience and satisfies their search intent.
Technical SEO: Ensuring the website’s technical aspects, such as site speed, mobile-friendliness, and crawlability, are optimised for better search engine performance.
Local SEO (for businesses with a physical presence): Optimising the website to appear in local search results, especially for location-based searches.
Analytics and Monitoring: Regularly tracking and analysing SEO performance through tools like Google Analytics to make data-driven decisions and identify areas for improvement.